Milestone for North America Growth Strategy: BSH Opens First Refrigeration Factory in Mexico
31 Julio 2024 - 2:00PM
Business Wire
- State-of-the-art production facility starts operations in
Monterrey, Nuevo Leon, after 18 months of construction
- Home appliance manufacturer produces large double-door
refrigerators for the North American market
- BSH is investing around 220 million euros and plans to
create around 1,500 skilled jobs in the region with the
factory
Europe's leading home appliance manufacturer, BSH Hausgeräte
GmbH, is expanding its global production network and will be
manufacturing in Mexico into the future. In Monterrey, in the state
of Nuevo Leon, large double-door, so-called French Door Bottom
Mount refrigerators are now coming off the production line. The
appliances produced under the Bosch and Thermador brands are
specially tailored to the needs of consumers in the North American
market.
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With its first factory in Mexico, BSH is setting an important
milestone for its strategic growth plans on the North American
continent. The appliances will be produced in Monterrey and
delivered from there primarily to the United States and Canada. The
factory's capacity is designed for further growth. In a first step,
BSH intends to create around 1,500 qualified jobs with the factory,
thus contributing to growth in the region.
“Our first home appliance factory in Mexico is an important
strategic milestone for us to strengthen our market position in
North America and generate further growth. We want to continue to
be the first choice of consumers in the luxury and premium segments
in the future. The location in Mexico offers us the ideal
conditions and framework for the production of innovative and
high-performance refrigerators that are specially tailored to the
needs of our North American consumers,” explains Dr. Matthias Metz,
CEO of BSH Hausgeräte GmbH.
The factory has state-of-the-art production processes and is
designed according to demanding sustainability criteria. BSH is
making an active contribution to the responsible use of resources.
For example, all the energy required for factory operations and
appliance production is generated by the company's own photovoltaic
systems. In addition, special systems will ensure that water is
used in a way that conserves resources. Like all other development
and production sites worldwide, BSH will operate the site in a
carbon-neutral manner.
With its Bosch, Thermador and Gaggenau brands, BSH is one of the
leading suppliers in the premium and luxury segments in the North
American market. The company manufactures and markets small and
major home appliances – from dishwashers, ranges, ovens, cooktops
to fully automatic espresso machines and more.
About BSH Home Appliances Corporation
BSH Home Appliances Corporation produces and markets small and
major home appliances that are known across North America for their
high-quality and superior innovation. The company sells its
Gaggenau, Thermador and Bosch branded products throughout North
America, through distributors, independent appliance dealers,
national and regional retailers, builders and large buying groups.
BSH Home Appliances Corporation is a wholly owned subsidiary of BSH
Hausgeräte GmbH, a global leader in the home appliance industry.
Manufacturing facilities are located in New Bern, North Carolina,
LaFollette, Tennessee and Monterrey, Nuevo Leon, Mexico. BSH
Technology and Development Centers are located in Caryville,
Tennessee and New Bern, North Carolina.
https://www.bsh-group.com/us
About BSH
BSH Hausgeräte GmbH, with a total turnover of some EUR 14.8
billion and 60,000 employees in 2023, is a global leader in the
home appliance industry. The company’s brand portfolio includes
twelve well-known appliance brands like Bosch, Siemens, Gaggenau
and Neff as well as the ecosystem brand Home Connect and service
brands like Kitchen Stories. BSH produces at 38 factories and is
represented in some 50 countries.
BSH is a Bosch Group company.
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BSH Home Appliances Corporation Region North America Andrew de
Lara Phone: +1 949 525 3893 E-mail: andrew.delara@bshg.com