LOS
ANGELES, Aug. 6, 2024 /PRNewswire/ -- BÉIS, the
leading travel and lifestyle brand, is launching a limited-edition
Utility Collection with BÉIS CAMP, a touring depot that will
pop up near four national parks across the country. Most Americans
live within 100 miles of a national park, which is why BÉIS, in
support of the National Park Foundation, is encouraging everyone to
pack a bag and get outside with its newest line of 100 percent
cotton, built-to-last designs.
Starting this weekend, BÉIS CAMP will station near
Yosemite National Park,
Zion National Park,
Rocky Mountain National
Park and Great Smoky Mountains National Park.
Visitors can shop the new Utility Collection, as well as other BÉIS
best sellers and exclusive merchandise in-person while capturing
memorable moments in a photo booth, and partaking in fun family
activities before adventuring off. BÉIS Camp will be open every
Saturday and Sunday from 9AM - 5PM
per the following schedule:
- August 10 -
11: Yosemite National Park
- Evergreen Lodge (33160 Evergreen Road, Groveland, CA)
- August 17 -
18: Zion National Park
- Wild Thyme Cafe at Trees Ranch (2501 Zion Park
Blvd, Springdale, UT)
- August 24 - 25: Rocky
Mountain National Park
- Estes Park Mountain Shop (2050 Big Thompson Ave,
Estes Park, CO)
- August 29: Nashville, Tennessee
- En route to the last tour stop, BÉIS Camp will be making a
surprise stop in Nashville, TN for
one day only, open to fans, locals, and visitors.
- August 31 - September
1: Great Smoky Mountains National Park
- Nantahala Outdoor Center (1138 Parkway, Gatlinburg, TN)
As part of the tour, BÉIS continues its collaboration with
Chamberlain Coffee, introducing special limited-edition offerings
to fuel the adventures ahead. At BÉIS Camp, visitors can enjoy a
cup of Traveling Beaver S'more Single Serve coffee and shop the
Chamberlain Coffee x BÉIS Camp Mug and Spill Proof Tumbler for
their next morning indulgence or on-the-go outing. All items will
also be available for a limited time at
https://chamberlaincoffee.com.
The Utility Collection, launching online August 14, will debut a new Lavender colorway in
BÉIS's top-selling rollers as well as new silhouettes inspired by
classic workwear and built for durability. Featured new styles
available in Lavender, Olive, and Black include The Utility
Duffle ($138), The Utility
Tote ($118), The Rucksack
($134), The Carryall Crossbody
($68), The Collapsible Lunch
Box ($88), The Convertible
Luggage Vest ($68), and The
Wide Brim Sun Hat ($38). In
collaboration with Cotton Incorporated, the new Utility bags are
made of heavy duty, machine-washable 100 percent Cotton Canvas that
improves with age, softening with wear, wash and use. Luggage
covers, a carabiner keychain, and national park stickers and
patches will also be offered to further personalize and protect
bags. Crafted for utility, the ample storage pockets and versatile
features of the new collection are designed for any outdoor
adventure or on-the-go occasion.
BÉIS has proudly donated to the National Park Foundation to
advance its mission to protect and enhance America's national parks
for present and future generations. The organization funds programs
and projects that connect youth to the outdoors, restore vulnerable
habitats, maintain trails, and more. The BÉIS Camp national park
tour underscores the brand's commitment to experiential marketing,
bringing products to fans and new customers, and creating memorable
moments in-person.
Follow BÉIS along the journey on Instagram and check out The
Utility Collection on August 14 at
www.beistravel.com.
Product and Activation Imagery can be downloaded HERE
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SOURCE BÉIS