KNOXVILLE, Tenn., Aug. 7, 2024
/PRNewswire/ -- Pilot, the largest network of travel centers in
North America, is embarking on a
major brand evolution with the launch of a new ad campaign, "See
You Out Here." The campaign embodies the company's purpose to "show
people they matter at every turn" by forging a deeper emotional
connection between Pilot and the experiences drivers crave.
For over 65 years, Pilot has been a trusted companion to
millions of travelers across North
America. Building on this legacy, the company's first-ever
chief marketing officer, Adrienne
Ingoldt, is leading the charge to make Pilot an iconic brand
and the travel center of choice for all who love the open road.
"It's the people and the moments along the way that make being
on the road so much more than just traveling from point A to B,"
Ingoldt explains. "We've found that people who choose to drive –
wherever their journey takes them – have a shared desire to embrace
all the possibilities along the way. Pilot is out here to fuel them
up, fill them up and lift them up."
To develop this campaign, Pilot spoke to all types of drivers to
better understand the community it serves. These conversations
revealed an essential truth: out on the road, like in life, it's
about the journey and what you make of it, not just the
destination. Drivers of all kinds answer the call of the road
because it puts them in the driver's seat of life, where they feel
alive and free.
This campaign is the first to showcase Pilot's refreshed brand
identity which includes a fresh, bold style with a new, modern
logo, a more vibrant color palette and a relatable, witty brand
voice. With its updated brand aesthetic and welcoming call to, 'See
You Out Here,' Pilot invites everyone to create miles of memories
along the way. The new brand comes to life through broadcast
television in five key markets across the U.S., nationwide
billboards, social media, radio ads and more.
The hero of the campaign is a 30-second television commercial
that turns up the volume on everybody's favorite road trip anthem,
Tom Cochrane's "Life is a Highway,"
and features everyday people, all kinds of drivers moving to the
rhythm of the road. The ad is currently airing on major networks
and streaming on connected TV platforms. The new brand elements and
motto of "See You Out Here" will continue across the company's
owned channels and in key moments throughout the year.
"Everyone who's ever hand-surfed out the window or belted out an
epic car power ballad knows the middle of nowhere can be the
greatest somewhere," added Ingoldt. "Our brand is how we show up
for drivers – whether it's in the middle of a rigorous multi-day
haul or an epic road trip, we get them and have just what they need
to keep that upbeat feeling rolling. See you out here!"
Learn more about the "See You Out Here" campaign and listen
to the brand's curated summer playlist by visiting
https://pilotflyingj.com/life-is-a-highway. For direct access to
more high-resolution campaign assets, click here.
About Pilot
Pilot Travel Centers LLC ("Pilot")
keeps North America's drivers moving as the leading
energy and experience provider people rely on to fuel their
journeys. Founded in 1958 and headquartered in Knoxville,
Tennessee, Pilot is a wholly owned
subsidiary of Berkshire Hathaway and employs approximately 30,000
team members. As the largest network of travel centers, Pilot has
nearly 900 locations in 44 states and six Canadian provinces,
serving an average of 1.2 million guests per day. In addition to
travel center services, Pilot and its partners offer trucking
fleets a variety of solutions for fuel, credit, factoring,
maintenance and rewards. The company operates the third largest
fuel tanker fleet in North America and supplies
approximately 12 billion gallons of fuel per year. Pilot is
committed to shaping the future of energy as one of the largest
providers of biodiesel and renewable fuels and through the
development of its EV charging network and low carbon fueling
alternatives. For additional information about Pilot,
visit pilotflyingj.com.
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SOURCE Pilot Company