Revolutionary New Political Advertising Engine, AdStorm, Lets Donors Pick and Place TV Ads Themselves
07 Agosto 2024 - 11:00AM
Business Wire
With AdStorm, anyone can control the TV ads their donations pay
to air, democratizing political advertising and amplifying the
influence of every voter, everywhere
Starting with today’s launch of AdStorm (myadstorm.com), for the
first time, donors and activists have control over which political
TV ads run in which places and at what times. On AdStorm, anyone
can pick an ad of their choice, select the location and time for it
to air, and then pay directly for that airtime.
AdStorm breaks the lock on TV advertising that, until now, had
closed TV advertising to only candidates, powerbrokers, big donors
and consultants.
“Blindly making a contribution to a candidate and hoping they do
the right thing with your money has, for decades, been the only way
to be heard in an election,” said Derek Newton, political campaign
veteran and founder of AdStorm. “As of today, that’s no longer the
only option.”
“With AdStorm, the people who actually fund candidates and
campaigns, the people who give $50, $100, $250 dollars, now not
only have a voice, they can control TV ads themselves. A donor in
California can have an immediate voice in Columbus, Georgia.
Someone in Alaska can run anti-Trump TV ads on Fox News in Atlanta.
It’s a powerful new approach to political engagement,” Newton
said.
Using AdStorm is simple. On MyAdStorm.com, anyone can create an
account, search for and select the political advertisement of their
choice and on the issue of their choosing, then specify the market,
the TV station, and time slot where that ad will air. Prices are
listed for each ad placement, allowing users to cover the cost of
the ad placements.
At launch, AdStorm features multiple placement options in the
battleground states of Georgia and Pennsylvania with Michigan,
Wisconsin, Nevada, and Arizona available soon. AdStorm will also
open opportunities for donors and activists to buy ads in key U.S.
House and Senate races, in places like Ohio, Texas, and Colorado.
As an example, this ad from Future Progress PAC is available now to
place in Georgia and other states via AdStorm.
Ads cost anywhere from $30 for off-peak times in smaller markets
in key states, to tens of thousands of dollars for big sports games
or popular primetime shows. For ads priced $1,000 or more, AdStorm
has crowd-funding to pool smaller contributions into big-ticket ads
for the biggest, most important markets.
Joining the launch with ads for Vice President Kamala Harris,
opposing former President Donald Trump, and on key issues such as
abortion rights are Progress Action Fund PAC and Future Progress
PAC. More committees and ads will be added on an ongoing basis.
“AdStorm can unleash pent-up voter energy and anger in a way
that has never been done before, giving new voice to millions of
Americans,” Newton said. “AdStorm is the first and only political
advertising agency with everyone for a client.”
About AdStorm
AdStorm gives donors power in where their donations are spent by
removing the powerbrokers, big donors, consultants, and other
controlling interests and letting the average person select the
political advertisement of their choice to air in the market and
time slot of their choice. Exercise your power at
www.MyAdStorm.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240802795241/en/
Jennifer Harrison for AdStorm Pando Public Relations
jennifer@pandopublicrelations.com +1 916.716.0636