Shinya Kaneko Joins OpenX to Expand Its CTV Presence in Japan
07 Agosto 2024 - 6:05PM
Business Wire
Kaneko brings comprehensive adtech experience to OpenX as the
SSP expands its buy-side team in APAC.
OpenX Technologies, Inc., one of the world’s leading omnichannel
supply-side platforms, today announced the appointment of Shinya
Kaneko to Senior Director, Buyer Development, Japan. In this new
role, Kaneko will lead Japan’s buyer development team, acting as a
resource to brands and agencies seeking to invest in curation to
drive business results.
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Shinya Kaneko Joins OpenX to Expand Its
CTV Presence in Japan (Photo: Business Wire)
Reporting to Mitchell Greenway, Managing Director, APAC, Kaneko
will partner with buyers to help them achieve their KPIs via
programmatic. Following TV by OpenX’s global expansion to Japan,
Kaneko will be instrumental in delivering buyers transparency, ease
of purchase, and incremental reach in their CTV campaigns.
Kaneko’s hire signals an increased investment in sell-side
curation in Japan, where OpenX is delivering buyers greater
transparency, ease of access, and scale. His appointment comes at a
time when programmatic advertising spending in the country is
projected to reach $30 billion by 2026, up from $19 billion in
2022.
“Japan is already one of the biggest advertising markets
globally, and it’s primed for further programmatic growth,” says
Kaneko. “Japanese brands want to partner with a trusted digital
platform that will address their unique challenges, and OpenX’s
reputation for delivering transparency and innovation is something
I’m really looking forward to building on.”
Prior to joining OpenX, Kaneko spent a combined eight years in
sales manager roles for Verizon, AOL, and Yahoo overseeing
advertising distribution to overseas markets and DOOH. Previously,
he spent 10 years at Microsoft as senior account manager for its
DSP. These combined experiences make him uniquely qualified to
address buyers needs in an evolving programmatic landscape.
“Shinya’s experience will be pivotal in bringing various
stakeholders together in this important market,” says Greenway.
“Japanese buyers want to feel confident that they’re delivering
premium advertising experiences to their audiences, and we’re
looking forward to deepening our partnerships to deliver those
experiences while driving superior business outcomes.”
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP)
and a global leader in supply-side targeting, transparency, and
sustainability. Through its 100% cloud-based tech stack, OpenX
powers advertising across CTV, app, mobile web, and desktop,
enabling publishers to deliver marketers with improved performance
and dynamic future-proofed solutions. With a 15-year track record
of programmatic innovation, OpenX is a direct and trusted partner
of the world’s largest publishers, working with more than 130,000
premium publisher domains and over 100,000 advertisers. As the
market leader in sustainability, OpenX was the first adtech company
to be certified as CarbonNeutral™ and third-party verified for
achieving its SBTi Net-Zero targets. Learn more at
www.openx.com.
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Zoey Larsen zoey.larsen@openx.com