New and returning seasonal cookie and wafer
favorites available at select retailers
ORRVILLE, Ohio, Aug. 13,
2024 /PRNewswire/ -- Voortman® Bakery is
bringing the shapes, flavors and colors of fall to life with the
arrival of two seasonal products – brand-new Fall Favorites Cookies
and returning Pumpkin Spice Wafers. The fall assortment is rolling
out nationwide and will be available in stores for a limited
time.
To celebrate the most memorable moments of the season, the Fall
Favorites Cookies feature an assortment of three festive shapes,
including pumpkins, fall leaves and turkeys. Each shortbread cookie
is topped with seasonally colored orange, red or brown sprinkles
and acts as a tasty reminder to savor the season. Voortman also is
bringing back its fan-favorite Pumpkin Spice Wafers, which
feature pumpkin spice-flavored crème sandwiched between crisp
wafers.
"With fall just around the corner, the best way to welcome it is
with our limited-edition fall cookies and wafers," said
Chris Balach, vice president,
marketing, Sweet Baked Snacks at The J.M. Smucker Co. "We are
excited for consumers to share our seasonal cookies and wafers with
family and friends, especially those consumers that, like us, love
all things pumpkin spice."
Voortman Bakery's fall cookies and wafers are on shelves now at
select grocery retailers nationwide. The Fall Favorites Cookies
come in a resealable 7.76-ounce package and the Pumpkin Spice
Wafers come in a 10.6-ounce package.
To find a retailer near you, visit the store locator at
Voortman.com/where-to-buy.
About The J.M. Smucker Co.
At The J.M. Smucker Co., it
is our privilege to make food people and pets love by offering a
diverse family of brands available across North America. We are proud to lead in the
coffee, peanut butter, fruit spreads, frozen handheld, sweet baked
goods, dog snacks and cat food categories by offering brands
consumers trust for themselves and their families each day
including Folgers®, Dunkin'®,
Café Bustelo®, Jif®,
Smucker's® Uncrustables®,
Smucker's®, Hostess®,
Voortman®, Milk-Bone® and Meow
Mix®. Through our unwavering commitment to
producing high quality products, operating responsibly and
ethically and delivering on our Purpose, we will continue to grow
our business while making a positive impact on society. For more
information, please visit jmsmucker.com.
The J. M. Smucker Co. is the owner of all trademarks referenced
herein, except for Dunkin'®, which is a trademark
of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M.
Smucker Co. for packaged coffee products sold in retail channels,
such as grocery stores, mass merchandisers, club stores, e-commerce
and drug stores, as well as in certain away from home channels.
This information does not pertain to products for sale in
Dunkin'® restaurants.
Media Contact:
Jenna
Greene
Jenna.Greene@clynch.com
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SOURCE The J.M. Smucker Co.