Demand for Amperity's Lakehouse CDP soars with
product advancements, AI innovations and strategic partnerships
Amperity, the first AI-powered Lakehouse customer data platform
(CDP), today announced that it has appointed Chris Polishuk as its
Chief Revenue Officer to lead its global go-to-market teams,
enhance sales strategies and expand market reach.
"We're thrilled Chris is joining the company as our new Chief
Revenue Officer," said Chris Jones, CEO (Interim) at Amperity.
"Finding someone with the perfect blend of dynamism, know-how and
cultural fit was no small feat, but Chris ticks all the boxes and
then some. His impressive history of steering global go-to-market
teams to success across competitive landscapes is a game-changer to
help our team level up to exceed the needs of the market.”
With over two decades of experience in marketing and advertising
technology and data management, Polishuk has a strong reputation
for developing enterprise sales strategies, assembling
high-performing teams and managing global customer relationships
across technology and data companies. His career is marked by
driving transformational change, leading to exponential growth and
value creation for companies including Datorama (acquired by
Salesforce), Acxiom and Birst.
"Amperity stands out as a truly mission-driven organization, the
kind that leaves a lasting impact on its customers and employees,"
Polishuk stated. "The company's remarkable momentum is a direct
result of its world-class lakehouse platform coupled with an
unwavering customer-centric approach. I'm excited to build on this
foundation and drive Amperity's growth to new heights in 2024 and
beyond."
A Year of Innovation
This year, Amperity made major advancements across its Lakehouse
CDP platform that have delivered significant business value through
AI-powered tools, unified customer data and enhanced media
measurement capabilities.
The AmpAi suite of tools includes AI Assist, which boosts
productivity for non-technical users by enabling them to build and
customize data assets, and AmpGPT, which democratizes data-driven
decision-making through natural language processing. Since the
launch of AI Assist, query usage has increased by 98%, saving users
an average of seven to eight hours a week.
Amperity’s Lakehouse CDP feature, Bridge, allows users to point
and share data to and from a lakehouse rather than using the
slower, less secure reverse ETL method. Since its launch in May,
the features table reads in Databricks have increased by 432%.
Finally, to enhance Amperity for Paid Media, which uses
industry-leading ad connectors and first-party data to deliver over
15 billion unified customer profiles each day, Amperity recently
announced its new media measurement tools.
In support of this ongoing initiative, Amperity recently
announced its new media measurement tools, which include Offline
Conversion APIs, Segment Comparison Dashboard and Ad Performance
Dashboard. These tools empower marketers to accurately measure
in-store revenue driven by digital ads, compare audience segments
and visualize cross-platform performance. Additionally, the Native
UID 2.0 Integration expands privacy-safe identity resolution
capabilities, enabling brands to track advertising touchpoints
across the open internet more effectively.
Today, more than 75% of Amperity’s customer base is using
Amperity for Paid Media.
With Innovation Comes Accolades
Amperity’s innovation has not gone unnoticed by industry
analysts and partners. Databricks recognized Amperity as its
Communications, Media and Entertainment Partner of the Year. For
the first time, Microsoft recognized Amperity by naming the company
a finalist for Retail & Consumer Goods Partner of the Year. And
in its first annual CDP Magic Quadrant report, Gartner named
Amperity a Visionary, while CB Insights and Spark Matrix named the
company a Leader in their respective CDP industry reports.
Commitment to Data Security and Compliance
In addition to the innovation and accolades, Amperity has
further solidified its commitment to data security and privacy by
achieving ISO 27001, SOC 2 and HIPAA compliance. These
certifications underscore Amperity's dedication to maintaining the
highest standards of information security management, data
protection and healthcare information privacy, providing customers
with additional assurance in handling their sensitive data.
Customer and Partner Momentum
Amperity has become the Lakehouse CDP of choice for leading
brands across financial services, media, retail, sports leagues and
teams, travel and tourism, with over 400+ brands, including Gap,
Haymarket Media Group, Loblaw, M&T Bank, Seattle Mariners and
Seattle Seahawks. Amperity has also built strong partnerships with
industry leading ad technology providers Criteo and The Trade Desk
as well as system integrators Deloitte Digital and Slalom
Consulting to help accelerate the company’s growth.
About Amperity
Amperity, the first Lakehouse CDP, delivers the data confidence
brands need to unlock growth by truly knowing its customers. With
Amperity, brands can build a first-party data foundation to fuel
customer acquisition and retention, personalize experiences that
build loyalty, and manage privacy compliance. Using patented AI and
ML methods, Amperity stitches together all customer interactions to
build a unified view that seamlessly connects to marketing and
technology tools. More than 400 brands worldwide rely on Amperity
to turn data into business value, including Alaska Airlines, DICK’S
Sporting Goods, Endeavour Drinks, Planet Fitness, Seattle Sounders
FC, Under Armour and Wyndham Hotels & Resorts. For more
information, visit amperity.com or follow us on LinkedIn, X,
Facebook and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240813570505/en/
Andrea Mocherman press@amperity.com (206) 432-8302