Xpress Harder Iced Tea from Universal
Brands Delivers the Industry's first 9.9% Hard Iced
Tea
SAN
DIEGO, Sept. 16, 2024 /PRNewswire/ --
Michael Michail and Universal Brands
Inc. are set to release Xpress Harder Iced Tea, the first
9.9% abv hard iced tea on the market in 24 oz single serve can. The
Xpress imagery references the future and innovation of the
high-speed bullet trains which are set to debut in the coming years
and be a part of the community by 2030.
Xpress Harder Iced Tea is the creation of beverage industry
legend Michael Michail who has
pioneered a number of innovations to the Flavored Malt Beverage
Category as well as the non-alcoholic category since 1995. This
includes introducing vibrant colors, elevating the Flavored Malt
Beverage Category with exotic flavors, and the introduction of the
24-ounce single serve can to the FMB market which has proven to be
a market moving vehicle. "Innovation is at the core of
everything we do at Universal. Tangible differentiation is critical
to stand out on the shelf and create the constant consumer
demand," says Michael Michail CEO of Universal Brands.
"We believe the 9.9 % Harder Tea category will be the next
big thing in the hard tea market."
Xpress Harder Iced Tea is made with real brewed black tea and
natural fruit flavors. Offering three natural vibrant fruit
flavors: Peach, Zesty Lemon, Raspberry are
available in 24 oz cans and will be marketed towards Convenience
Stores and Hypermarkets. www.xpressharder.com
The first widespread public debut of Xpress will take place at
the National Beer Wholesalers Association Annual Convention on
September 30th in
San Diego. Universal Brands
Company has been meeting with wholesalers and distributors behind
the scenes and the response has been overwhelming on Xpress Harder
Iced Tea. Universal has also already received authorization and
interest from some of the largest national and regional chains in
the country. Distributor and retailer partners interested in being
among the first to carry Xpress can reach out to Universal by
calling 323-929-3342, or through the connect form on their website
located at Xpress Harder.
Universal Brands, Inc., led by industry innovators, excels in
the beverage sector, utilizing cutting-edge technology to dominate
market segments. With a rich history of success and brand building
with bold designs. www.universalbrandsinc.com
For More Information Contact:
John Heitkemper
john@mediacabin.com
503-703-1911
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SOURCE Universal Brands Inc.