JCDecaux wins exclusive bus and tram shelter advertising contract in Berlin
14 Noviembre 2018 - 10:40AM
JCDecaux wins exclusive bus and tram shelter advertising contract
in Berlin
JCDecaux wins exclusive bus and tram
shelter advertising contract in Berlin
Paris, November 14th, 2018 – JCDecaux
SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announced today that its German
subsidiary Wall GmbH has won both contracts put out for tender by
the Berlin Transport Authority (BVG). The first contract includes
the exclusive advertising rights for 6,200 2m2 advertising panels
on over 4,600 bus and tram shelters in the German capital. The
second contract covers the cleaning and maintenance of the
shelters. Both six-year contracts, including a three-year extension
option for the BVG, will begin on January 1st, 2019 and end on
December 31st, 2024.
Following the new contracts, Wall GmbH
successfully continues its 34-year partnership with the BVG. In
1984, Wall GmbH installed the first 1,000 of its bus shelters in
what was then West-Berlin after winning a tender put out by the
BVG. After the fall of the Berlin Wall, the company extended its
network of bus and tram shelters to the eastern part of the city.
In 2007, Wall GmbH acquired the BVG advertising subsidiary
VVR-Berek, which was bought by JCDecaux in 2006.
This year, Wall GmbH has already successfully
retained two existing long-term contracts in Berlin in EU-wide
tenders:
- In January 2018, Wall GmbH signed an exclusive 15-year
advertising contract with the city of Berlin, including more than
1,000 backlit and digital advertising panels of different sizes on
public land and property;
- Furthermore, in June the company was awarded a 15-year contract
to supply and operate up to 370 public toilets in the German
capital.
Dr Daniel Hofer, CEO for Germany,
Austria, Central and Eastern Europe and Central Asia, and member of
the Executive Board of JCDecaux, said: “After successfully
renewing two important contracts with the city of Berlin earlier
this year, we have once again confirmed the quality of our outdoor
advertising solutions and services by winning both contracts put
out for tender by the Berlin Transport Authority. Being a partner
of the city of Berlin for more than 30 years, we are very pleased
that, following a competitive tender process, the BVG has decided
to continue our successful collaboration. The new advertising
concession paves the way to strategically expand our existing
digital portfolio in the German capital.”
Key Figures for JCDecaux
- 2017 revenue: €3,493m*, H1 2018 revenue: €1,643m
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business
indexes
- JCDecaux is part of the FTSE4Good index
- N°1 worldwide in street furniture (543,050 advertising
panels)
- N°1 worldwide in transport advertising with more than 215
airports and 250 contracts in metros, buses, trains and tramways
(356,320 advertising panels)
- N°1 in Europe for billboards (141,630 advertising panels)
- N°1 in outdoor advertising in Europe (672,220 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (216,290 advertising
panels)
- N°1 in outdoor advertising in Latin America (77,190 advertising
panels)
- N°1 in outdoor advertising in Africa (26,770 advertising
panels)
- N°1 in outdoor advertising in the Middle-East (18,650
advertising panels)
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- 1,074,113 advertising panels in more than 80 countries
- Present in 4,033 cities with more than 10,000 inhabitants
- 13,040 employees
* Restated from the retrospective application of
IFRS 15, applicable from January 1st, 2018
Communications
Department: Agathe Albertini+33 (0) 1 30
79 34 99 – agathe.albertini@jcdecaux.comInvestor
Relations: Arnaud Courtial+33 (0) 1 30 79
79 93 – arnaud.courtial@jcdecaux.com
- 14-11-2018 # Berlin bus and tram shelters_UK