Febreze Hits the Field to Ensure That Millions of Super Bowl Party Hosts Are Armed with the Odor-Eliminating M.V.P.
25 Enero 2019 - 9:58AM
Business Wire
In Their New Super Bowl Campaign, the Brand
Partners With Pro Football Hall of Famer, Terrell Owens, To Show
Folks Why They Must #PartyPrepWithFebreze
As the Super Bowl quickly approaches, millions of Americans will
be gearing up to host (and attend) Game Day celebrations. And while
they stock up on beloved snacks and libations, they’re forgetting
that nothing can sideline a good time like the smells – and the
after-effects – of the foods and drinks feasted upon during the Big
Game.
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This Super Bowl season, Pro Football Hall
of Famer, Terrell Owens, is setting out to ensure that the millions
of Americans hosting Super Bowl parties are prepared with the
ultimate odor-eliminating Game Day party essential - Febreze! Folks
can visit youtube.com/febreze to see content featuring Owens and to
learn why #PartyPrepWithFebreze is a must. (Photo by Matt
Sayles/Invision for Febreze/AP Images)
This Super Bowl season, Febreze wants to remind folks that with
all the pizza, nachos, dips and drinks that are going to be served
up, you CAN’T forget the odor-eliminating MVP of any party. To help
spread the message that Febreze should be in everyone’s Game Day
line-up, the brand has partnered with Pro Football Hall of Famer,
Terrell Owens, for the second year in a row. Together, they have
created a light-hearted video that shows why hosts must
#PartyPrepWithFebreze, and what can happen to any festivity without
Febreze on-hand.
“While people may know me for my on AND off the field antics,
what they may not know is that in my time away from the game, I’ve
become quite the party planner,” said Terrell Owens. “I’m pumped to
join my friends at Febreze as we set out to save the millions of
Americans hosting Super Bowl parties from some serious fragrant
fouls. When you watch this Lombardi trophy-worthy video that we’ve
put together, you‘ll see why you have to get yourself some Febreze
when you’re gearing up for Game Day – and for any party!”
The #PartyPrepWithFebreze video, produced by Hiker, can be seen
on Febreze’s YouTube page. From people eating bean dip and big
bowls of chili, to the resulting trips to the bathroom, the video
serves as a humorous warning for hosts to prepare themselves for
the odors that are bound to intercept their Game Day celebrations.
Knowing that folks will be starting to gear up for football
festivities in the coming days, Febreze decided to launch the video
in advance of the Super Bowl as a way to ensure that millions of
Americans are ready to sack any olfactory offenses BEFORE kick-off
takes place.
"Febreze is ready to suit up and ensure that the millions of
Americans hosting Game Day celebrations are armed with the
odor-eliminating MVP of any party," said Martin Hettich,
Vice President of P&G Home Care North America. "We're so
excited to have Terrell Owens join ‘Team Febreze’ once again and
help us to remind folks that with Febreze in their party
line-up, they can tackle any odors that may come their way
pregame, postgame and all the time in between.”
Consumers can join in on conversations using hashtag
#PartyPrepWithFebreze and by following Febreze on Facebook,
Instagram and Twitter. Folks can pick up Febreze AIR before their
Super Bowl parties – and for any festivity they plan to be a part
of - at major retailers everywhere. For more information on the
Febreze family of products, please visit Febreze.com.
To view the #PartyPrepWithFebreze video featuring Terrell Owens,
please visit https://www.youtube.com/watch?v=hNdNu7Q0UL0.
About Febreze®
In 1998, Procter & Gamble (P&G) gave households a breath
of fresh air with the launch of Febreze®, known today as the
preeminent brand for providing a fresh, clean scent and eliminating
odors from fabrics and the air.
Febreze® boasts a line of products with freshness capabilities
that range from ridding of pet odors and tackling sweat stink to
decorating the home with scent and freshening on the go. Febreze®
continues to be one of the fastest growing brands in P&G’s
portfolio of household brands and bring innovative products to
market. Fresh air is an essential and basic human right, and the
air we breathe can give us “fresh starts.”
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and
information about P&G and its brands.
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version on businesswire.com: https://www.businesswire.com/news/home/20190125005329/en/
MEDIA:Citizen RelationsRobyn Rosenzweig (US),
212-613-4941robyn.rosenzweig@citizenrelations.com
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