Herbal Essences and TerraCycle Create the Brand’s First-Ever Beach Plastic Bottle
14 Marzo 2019 - 6:00AM
Business Wire
Each year, upwards of 8 million tons of plastic waste end up in
rivers, lakes and oceans, harming the plant and wildlife that make
up these naturally diverse environments. To celebrate World Water
Day, Herbal Essences has teamed up with an innovative waste
management company, TerraCycle, to create recyclable shampoo and
conditioner bottles made of 25% beach plastic. This partnership is
just one step in helping TerraCycle advance their mission to
eliminate the idea of waste and bring awareness to the plastic
pollution in our waterways.
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“Plastic floating in our oceans and rivers has been a recent
topic for discussion and unless people work to find solutions, it
stays just that—a discussion,” says Tom Szaky, TerraCycle CEO. “By
incorporating beach plastic into their bottles, Herbal Essences is
showing that they are committed to doing something and leading by
example. I look forward to our continued work together to raise
awareness and make a bigger difference.”
Herbal Essences believes in the positive power of nature and the
important role biodiversity plays in keeping our planet in balance.
By partnering with innovators like TerraCycle, Herbal Essences will
help make a difference in driving awareness of ocean plastic and
positively impact the brand’s footprint. By joining forces, both
companies can drive more awareness and encourage more consumers to
make better choices when the products they use reach their end of
use cycle.
“Businesses can play an important role in driving and inspiring
change in the world,” says Ilaria Resta, North America General
Manager of P&G Hair Care. “My team and I are very passionate
about driving responsible consumption. Actions like incorporating
ocean plastic into our bottles is just one way we are bringing
innovative solutions that have a reduced impact on the environment.
This is a step towards our long-term vision of using 100% renewable
and recycled materials in our products and packaging.”
Three of the Herbal Essences bio:renew Collections – White
Grapefruit & Mosa Mint, Argan Oil and Coconut Milk – will be
available in these innovative, limited-edition Beach Plastic
bottles from March to June 2019.
Herbal Essences is continuing to partner with TerraCycle beyond
this limited-edition Beach Plastic bottle in a nationwide take-back
program to ensure every Herbal Essences bottle can be recycled and
not end up in the ocean. The take-back program will begin in time
for World Ocean Day on June 8, 2019. Both Herbal Essences and
parent company P&G are proud sponsors of The Ocean Project to
grow engagement and action to protect our shared oceans.
Learn more about this innovative beach plastic bottle and our
incredible partners that made this possible:
https://youtu.be/UcQLFxUvr54.
About Herbal Essences
Herbal Essences believes in real botanicals, intoxicating
fragrances and indulgent experiences that unleash the positive
power of nature. Our bio:renew formulas are botanist approved, with
real botanicals endorsed by the Royal Botanic Gardens, Kew. And
Herbal hair? Herbal hair is hair that is healthy and free - just
like those that choose it. Herbal Essences is PETA cruelty-free and
fascinated by our planet’s biodiversity.
To learn more about Herbal Essences visit
www.herbalessences.com, or follow us on Facebook:
facebook.com/HerbalEssences, Twitter: twitter.com/HerbalEssences
and Instagram: @herbalessences.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands.
About TerraCycle
TerraCycle is an innovative waste management company with a
mission to eliminate the idea of waste®. Operating nationally
across 21 countries, TerraCycle partners with leading consumer
product companies, retailers, cities, and facilities to recycle
products and packages, from dirty diapers to cigarette butts, that
would otherwise end up being landfilled or incinerated. In
addition, TerraCycle works with leading consumer product companies
to integrate hard to recycle waste streams, such as ocean plastic,
into their products and packaging. TerraCycle has won over 200
awards for sustainability and has donated over $44 million to
schools and charities since its founding 15 years ago. To learn
more about TerraCycle or get involved in its recycling programs,
please visit www.terracycle.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190314005383/en/
For Media Inquiries:Marina Maher CommunicationsMonica
Almeidamalmeida@hellommc.com212-485-6187Alaina
D’Arcangeloadarcangelo@hellommc.com212-485-1673
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