Audiens Expands Technology Partnerships With Mailchimp and Adjust
16 Octubre 2019 - 1:00AM
Business Wire
Addition of Mailchimp advertising channels and
Adjust in-app event tracking makes it easier for brands to improve
their omni-channel communication.
Audiens, a leading data management company, announces two new
partnerships. The Audiens Customer Data Platform (CDP) works with
Mailchimp to send personalized e-mails based on audience segments
created on the platform; and with Adjust for simple, fully
automated collection of in-app customer events.
The Audiens CDP makes it easy to activate precise audience
segments on all the main digital advertising channels: Facebook for
social media campaigns; Google for SEM; and DSPs for display
advertising (including DV360, Xandr, The Trade Desk and many more).
The addition of Mailchimp makes it simple to deliver relevant
communications to precise customer segments using the world’s most
popular e-mail marketing service.
Partnering with Adjust, the industry leader in mobile
measurement, fraud prevention and cybersecurity, further simplifies
the transfer of in-app events into the Audiens platform. Customers
using the Adjust SDK can now automatically transfer any data
collected by the mobile app to the Audiens Customer Data Platform,
without the need for any development work or changes to their
app.
These additions further reinforce Audiens’ ability to make the
new wave of smart marketing incredibly simple and cost effective.
Audiens ensures any company can precisely capture every single
aspect their customer journey (on web, in-app, across CRM or Point
of Sale and more), without complex technical implementation.
Audiens automates the delivery of targeted advertising and
communication to precise audience segments through all leading
marketing channels.
"Audiens has always invested in data portability. Our goal is to
provide the simplest solution for organizing and segmenting
customer data from any source, allowing it to be quickly and cost
effectively activated on all the popular marketing channels,” said
Marko Maras, CEO of Audiens. "Welcoming Mailchimp and Adjust to our
platform significantly improves the performance of our customers
campaigns and further reduces their acquisition costs".
About Audiens
Audiens is a true Customer Data Platform (CDP), designed to be
completely implemented and used by the entire marketing team – no
complex or costly IT involvement required.
The Audiens CDP creates a persistent, unified understanding for
customers across all interactions with websites, mobile apps, CRM,
in-store and point of sale (POS). Audiens enables customers to be
intelligently grouped into advanced audiences and automatically
published to all the popular digital customer acquisition channels,
social networks, communications tools, marketing platform and
advertising networks.
Audiens delivers proven benefits with precise control, enabling
audiences to be used privately, shared with specific partners or
monetized with approved advertisers. Leading brands, such as ING
Bank, Experian, Unieuro and Three rely on Audiens to reduce
acquisition costs, grow customer engagement and supercharge
marketing success.
Founded in 2015, Audiens is now part of Bango PLC, with offices
in the USA, Japan, Korea, Singapore, Brazil, Italy and the UK.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191015005969/en/
Media contact Andy Bovingdon, VP New Business
andy@bango.com +44 7766 800105
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