BEIJING, Oct. 23, 2019 /PRNewswire/ -- On
October 15, iQIYI, Inc. (NASDAQ: IQ)
("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China
announced its new original trend experience reality show
FOURTRY (the "Show") at the company's annual iJOY
Conference. Produced by the production team of The Rap of
China and CZR, the Show
will follow the daily operations of a trends collection store in
Tokyo named "FOURTRY" that's run
by celebrities including Kris Wu,
the host, and his partners—Angelababy, Will
Pan, Jinmai Zhao and Fox. Since the Show was announced, it
has attracted significant attention and anticipation from Chinese
audiences.
"As a leader of pop-culture trends with growing influence over
young audiences, iQIYI believes that FOURTRY, which has a
strong focus on original Chinese designs, will provide audiences
with a brand-new perspective on the diversity and inclusiveness of
cultural trends and redefine the role of the Chinese pop-culture
trends and influence," said William
Chan, Senior Vice President of iQIYI and Executive Producer
of FOURTRY.
The FOURTRY store is equipped with storage room of over 2,200
square meters with tens of thousands of pop-culture influenced
trendy items. The celebrity host and store clerks will participate
in all aspects of running the store, including everything from
product selection, store display to marketing. The Show will also
invite special celebrity guests to the store to share their
understanding and insights on pop-culture trends. The Show will be
released exclusively on iQIYI in Q4 2019.
About iQIYI,
Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/iqiyi-strengthens-influence-on-chinese-pop-culture-trends-through-new-reality-show-fourtry-300943722.html
SOURCE iQIYI, Inc.