Two Hour Black Friday Glitch Costs Swedish Skintech Brand FOREO 10 Million Dollars
02 Diciembre 2019 - 5:14PM
Business Wire
- Despite millions of losses, FOREO confirms it
will honor all 38,575 sales -
Swedish skintech brand FOREO, released a statement confirming it
will honor all Black Friday sales made on Friday, Nov. 29 where a
system glitch allowed Black Friday shoppers the option to purchase
the UFO smart masking device for $9.90 USD - a fraction of its
actual retail price of $279 USD.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191202005985/en/
(Photo: FOREO)
The full extent of the glitch was confirmed this morning when
data showed a total of 38,575 UFO devices were purchased for $9.90
USD - costing the company more than $10 million USD in lost
revenue, in just two hours.
The glitch, which affected the foreo.com site globally, is
thought to have started around 12:30 p.m. PST on Friday, Nov. 29
when an insurge of irregular traffic caused the site to crash for
the first time.
Assuming it was Black Friday madness, the company’s tech team
repaired the fault but failed to notice the UFO mishap, leaving the
option still open to purchase.
By approximately 2:00 p.m. PST, a second site crash initiated a
further investigation and with session users hitting unprecedented
levels the fault was escalated by FOREO’s global tech team working
the nightshift. Social media channels were flooded with messages
about the UFO at $9.90 USD as fear of missing out syndrome appeared
to have taken effect around the world.
Around one hour and 20 minutes into the glitch, 20 UFOs per
second were being purchased across the globe on foreo.com.
By midnight, the glitch was resolved and rectified, and it was
understood to be human error listing the UFO device for $9.90
USD.
"It was an error on our part, however, seeing the number of
orders placed per minute is a testament that our customers have
their eyes on the brand and our innovations," said Beki Hoxha,
General Manager, FOREO North America. "This opened the door for new
customers to understand who FOREO really is and we are happy to
honor everyone's purchases."
In total, the FOREO glitch is thought to have lasted around 120
minutes, generated 38,575 sales of UFO at a 96% discount, which has
cost the brand upwards of $10 million USD. The usual retail price
of the UFO is $279 USD.
Any customers who have questions regarding the error or the
status of their order may reach out to the Customer Care team at
FOREO.com.
ABOUT FOREO
Swedish beauty-tech brand, FOREO, offers a new standard of
beauty and wellness solutions, from the award-winning facial
cleansing brushes in its LUNA line, inventing a whole new way to
mask courtesy of UFO, to reinventing the toothbrush with ISSA. This
approach is bold: the brand doesn’t just improve existing designs -
FOREO Sweden tears them down and restarts from the ground up -
ensuring the best solutions are not reserved for the wealthy few.
FOREO promotes self-confidence: when you feel good, you look good -
mission complete!
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version on businesswire.com: https://www.businesswire.com/news/home/20191202005985/en/
Cindy Pino Public Relations Manager, FOREO North America
Cindy.Pino@foreo.com
Diana Bustamante Public Relations Assistant, FOREO North
America Diana.Bustamante@foreo.com