Dascha Polanco Partners with Knorr to Encourage
Americans to Register to Vote
This election season, a record 54 million people living in
America face food insecurity*. Today, Knorr, in partnership with
Dascha Polanco - an actress who has formerly experienced food
insecurity and was a recipient of SNAP benefits - is launching
#FeedTheVote. This partnership will work to drive voter
registration across the US to ensure people experiencing food
insecurity can make their voices heard where it matters most - at
the ballot box. Through social media and on-site locations
throughout the country, Knorr will provide education, resources,
and access to nutritious food to encourage voter registration and
advocacy for millions of Americans experiencing food
insecurity.
Since 1979 Knorr has worked closely with Feeding America, The
Food Trust, and other partners to provide families with consistent
access to nutritious food. The brand is now advocating for wider
systemic change with Dascha Polanco to elevate the connection
between hunger, food assistance and voting this election
season.
“Quite simply, no one should go hungry. At Knorr, we believe
everyone should have access to affordable and nutritious food. As
we strive to make that belief a reality through our products and
recipes, we know that food access is a government funding issue -
and thus, a voting issue,” said Bentley King, Director, Savory
North America at Unilever. “Working hand in hand with experts in
this space like Feeding America, UnidosUS and our partner Dascha,
we’re committed to encouraging everyone to register to vote and
enabling Americans to impact policy that help their family eat
healthier.”
Today, Dascha Polanco and a team of #FeedTheVote ambassadors
will share empty plates to symbolize the millions of Americans who
will not have food on the table unless elected officials make
hunger and food access a priority this November. Posts will link to
Knorr’s #FeedTheVote website where followers can register to vote
and learn more about how they can advocate for access to nutritious
food.
“As someone who knows what it feels like to not know where your
next meal is coming from, I was inspired to do everything in my
power to draw attention to the difference we can make by voting,”
said Dascha Polanco. “I’m excited to partner with Knorr to educate
Americans about the power of their vote and the steps they can take
to become part of the solution in ending food insecurity.”
#FeedTheVote has also collaborated with UnidosUS to provide
4,000 families with resources to create nutritious meals at home.
As the nation’s largest Latino civil rights and advocacy
organization, UnidosUS has been at the forefront of alleviating
food insecurity and has actively registered and educated new
voters. At select UnidosUS partner affiliate sites people can
register to vote, locations include:
- AAMA (The Association for the
Advancement of Mexican Americans): 6001 Gulf Freeway,
Houston, TX 77023
- Chicano Federation: 3180
University Avenue, Suite 400, San Diego, CA 92104
- Colorado Latino Leadership, Advocacy
& Research Organization (CLLARO) : 12000 East 47th
Avenue, Denver, CO 80217
- El Concilio: 445 N San
Joaquin Street, Stockton, CA 95202
- HOLA Ohio: PO Box 3066,
Ashtabula, OH 44005
- Mexican American Council:
151 NW 11th Street, Suite E400, Homestead, FL 33030
- Project Vida Health Center:
3607 Rivera, El Paso, TX 79905
- Promise Arizona: 6437 South
Central, Phoenix, AZ 85042
- Tejano Center for Community
Concerns: 2950 Broadway Street, Houston, TX 77017
Visit Knorr.com/vote to find out how you can help #FeedTheVote
and make sure access to nutritious food is an issue this election
season.
*Feeding America. 2020. The Impact of Coronavirus on Food
Insecurity. Retrieved from
https://www.feedingamerica.org/research/coronavirus-hunger-research.
About Knorr
Knorr believes that wholesome, nutritious food should be
accessible and affordable to all. That’s not a reality for everyone
in today’s America. That’s why we’re on a journey to ensure all
Americans can create healthy meals they feel good about. Whether
it’s creating high-quality products, offering simple chef-developed
recipes, or supporting organizations and initiatives that provide
access to healthy foods, Knorr remains committed to its long
history of making good food available to everyone. The business was
formed in 1838, when founder Carl Heinrich Knorr pioneered
experiments in drying seasonings and vegetables to preserve their
flavor and nutritional value. Since then, Knorr® has become an
international brand offering a wide range of bouillons, soups,
seasonings, sauces, soupy snacks, dressings, and frozen and
ready-made meals.
About Unilever
Unilever is one of the world's leading suppliers of Beauty &
Personal Care, Home Care, and Foods & Refreshment products with
sales in over 190 countries and reaching 2.5 billion consumers a
day. In the United States and Canada, the portfolio includes brand
icons such as: Axe, Ben & Jerry's, Breyers, Degree, Dollar
Shave Club, Dove, Hellmann's, Klondike, Knorr, Lever 2000, Lipton,
Love Beauty and Planet, Magnum, Nexxus, Noxzema, Pond's, Popsicle,
Pure Leaf, Q-tips, Seventh Generation, Simple, Sir Kensington's,
St. Ives, Suave, Talenti Gelato & Sorbetto, TAZO, TIGI,
TRESemmé and Vaseline. All of the preceding brand names are
trademarks or registered trademarks of the Unilever Group of
Companies.
Unilever's Sustainable Living Plan (USLP) underpins the
company's strategy and commits to:
- Helping more than a billion people take action to improve their
health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating
costs and reducing risks. In 2018, the company's Sustainable Living
Brands grew 69% faster than the rest of the business, compared to
46% in 2017.
Since 2010 we have been taking action through the Unilever
Sustainable Living Plan to help more than a billion people improve
their health and well-being, halve our environmental footprint and
enhance the livelihoods of millions of people as we grow our
business. We have already made significant progress and continue to
expand our ambition – most recently committing to ensure 100% of
our plastic packaging is fully reusable, recyclable or compostable
by 2025. While there is still more to do, we are proud to have been
recognized in 2018 as sector leader in the Dow Jones Sustainability
Index and as the top ranked company in the GlobeScan/SustainAbility
Global Corporate Sustainability Leaders survey, for the
eighth-consecutive year.
For more information on Unilever U.S. and its brands visit:
www.unileverusa.com For more information on the USLP:
www.unilever.com/sustainable-living/
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Media Contact For
Unilever/Knorr Edelman Sarah Menon Sarah.menon@edelman.com
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