Ahead of Menstrual Hygiene Day, Always
Participates in a U.S. Congressional Event and Releases New Global
Data to Break Period Stigma with Shocking Stats Around Menstrual
Health and Hygiene
In honor of Menstrual Hygiene Day on May 28, Procter &
Gamble’s leading menstrual care brand Always is reaffirming their
long-standing commitment to championing young people’s confidence
through period education and other efforts aimed at tackling period
stigma and improving access to period products.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210524005216/en/
Tomorrow, Always will participate in the Ending Period Poverty
for Women and Girls event sponsored by the Women’s Congressional
Policy Institute, in cooperation with the bipartisan Women's Caucus
leadership. Made possible through a grant from Procter & Gamble
and Always, the one-hour virtual event will discuss the prevalence
of period poverty in the U.S. and its effect on young people’s
education and their economic independence.
Research commissioned by Always revealed nearly 1 in 5 girls
have missed school because of lack of access to period productsi
and more recently, since the COVID-19 pandemic, 1 in 3 young people
feel less confident because they’ve missed after school activities
due to the same reasonii. To help address this need, Always has
donated more than 30 million period products over the past year.
But despite continued efforts to drive awareness and provide
donations, there is a lot more work to be done. Always believes
that private and public collaboration will play a critical role in
finding sustainable ways to solve period poverty, improve period
and puberty education and destigmatize periods.
“For over 35 years Always has provided free puberty and
confidence education to children, parents and teachers around the
world, and we now reach over 15 million young people, parents &
teachers per year,” said Jennifer Davis, President, Feminine Care,
Procter & Gamble. “We are committed to continuing this work,
but in order to eliminate the period-related barriers that prevent
young people from reaching their fullest potential, we must
strengthen our cross-sector collaboration.”
In their ongoing effort to champion these issues, Always will
continue to support critical legislative efforts and policies that
support confidence through period education and other efforts aimed
at tackling period stigma and improving access to period
products.
“We must recognize that period stigma and the inability to
access or afford period products inflicts serious harm on young
people,” says Congresswoman Dean, Co-Chair of the bipartisan
Congressional Caucus for Women’s Issues. “My hope is that we can
work towards bipartisan policies that enable getting period
products to those who need them most and continue our conversations
so periods become a topic we can all talk about freely, without
shame or embarrassment.”
To highlight what we can do to help young people navigate
periods with confidence, Always is releasing a new report entitled
“Period Stigma Around the World Today,” in partnership with WASH
United, the initiators of Menstrual Hygiene Day and Glocalities, a
global research agency. The findings confirm that period shame,
taboos and misinformation are still prevalent globally and have a
negative effect on young people’s confidence and self-esteem.
According to those surveyed, the top three emotions young people
feel when getting their first period are scared (41 percent),
confused (38 percent) and embarrassed (34 percent)iii.
Additionally, less than half of U.S. adults say they feel
comfortable talking openly about periods and are more comfortable
talking about other sensitive topics like sex, politics, family
problems and STDsiv.
To promote an open dialogue and help people who menstruate
manage their periods confidently and comfortably, Always supports
an ongoing partnership with Plan International USA, which
encourages people to share their period stories. For every story
shared since International Women’s Day on March 8, 2021 through
Menstrual Hygiene Day on May 28, 2021, Always and Plan USA will
donate a pack of period products to those in need in the U.S., up
to a maximum donation of 140,000 pads.
To join Always and their partners as they fight to tackle period
stigma and #EndPeriodPoverty, you can:
- Get educated about periods – access free resources at
Always.com.
- Get comfortable talking about periods openly and
positively – share your period story at PlanUSA.org, or on
social using #ItsNormalPeriod.
- Attend the policy discussion on period poverty tomorrow
– join the Ending Period Poverty for Women and Girls congressional
event here.
- Support period friendly legislation in states and in
Congress – making sure that no one is held back because of
their period.
- Take a stand against period stigma – by posting a story
or picture of yourself wearing a digital menstruation bracelet
sticker on Instagram! Learn more here.
About the Period Stigma Around the World Today Report
The Period Stigma Around the World Today Report, released by
Always, WASH United and Glocalities, is a culmination of six
research studies fielded by independent research agencies,
including Glocalities, an international research agency specialized
in societal values. To read the full report, head to
Always.com.
About Plan International USA
Powered by supporters, Plan International USA partners with
adolescent girls, young women and children around the world to
overcome oppression and gender inequality, providing the support
and resources that are unique to their needs and the needs of their
communities, ensuring they achieve their full potential with
dignity, opportunity and safety. Founded in 1937, Plan is an
independent development and humanitarian organization that is
active in more than 80 countries.
About WASH United & Menstrual Hygiene Day
Initiated and coordinated by Berlin-based non-profit WASH
United, Menstrual Hygiene Day (MH Day) on 28 May is a global
campaign that brings together individuals and more than 700
organizations to catalyze awareness, advocacy and action towards a
world where no one is held back because they menstruate. Since
2014, MH Day has reached more than 1 billion people with positive
stigma-busting messaging around menstruation.
About Always
Always, the world's leader in menstrual protection, offers a
wide range of pads, wipes, and liners designed to fit different
body types, period flows, and preferences. For over 35 years,
Always has been empowering millions of young people globally
through puberty and confidence education, providing products to
those in need, and tackling societal barriers to their confidence
through the Always #LikeAGirl movement. Together, Always believes
we can create a world where neither periods nor gender get in the
way of young people reaching their full potential. Visit
www.always.com for more
information.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. P&G is committed to fostering
equality and inclusion, supporting their communities and protecting
the planet is embedded in how we do business. They believe we have
a responsibility to make the world better — through the products
they create and the positive impact their brands and Company can
have. Under their Lead with Love campaign, P&G and its brands
like Always have committed to 2,021 acts of good this year. Visit
www.pg.com for more information.
i Research Now, 2017. Quantitative nationally representative
survey of females 16-24 yrs, in U.S. n=1000.
ii Survey Monkey, 2020. Quantitative survey of young people
13-17 yrs in US. n=1,022.
iii SurveyMonkey, 2020. Quantitative survey of young people
13–21 yrs in Canada, UK, US. n=4,147.
iv Glocalities, 2020. Quantitative nationally representative
survey of adults 18–70 yrs in Canada, China, Russia, UK, US.
n=5,139
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210524005216/en/
Dani Brady, 516-984-8880, dani.brady@mslgroup.com Charlotte
LeFlufy, 0041794491336, leflufy.c@pg.com
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