Bounty Paper Towels Joins Nathan's Famous as Official Partner for July 4th Hot Dog Eating Contest
02 Julio 2021 - 6:04AM
Business Wire
Quicker Picker Upper to Clean Up Competition
Spills and Support Athletes with Custom Bounty Cleaning Lounge
P&G’s Bounty Paper Towels, a leader in household mess
clean-up, is joining the legendary Nathan’s Famous Fourth of July
International Hot Dog Eating Contest as an Official Partner for the
2021 competition. The event, which brings together the world’s top
competitive eaters, is returning to an in-person audience this year
at Maimonides Park (formerly MCU Park) in Coney Island.
In addition to cleaning up the spills from the men’s and women’s
contests, Bounty will ensure the messy competition stays spotless
with its Bounty Cleaning Lounge, a custom space designed for
competitors to rejuvenate and recharge following the events. In
addition to washing stations, the Lounge will provide spa-like
amenities to all competitors.
“Nathan’s Famous Fourth of July International Hot Dog Eating
Contest is the quickest and messiest food competition, and Bounty
is thrilled to join in this year as the event returns live and
in-person,” says Janette Yauch, brand vice president of Bounty. “A
quick-eating competition requires an even quicker clean-up and that
is a task perfectly fit for the Quicker Picker Upper.”
“Bounty is the ideal partner for this event because the eaters,
in their haste, often spill food and drink during competition,”
said Richard Shea, president of Major League Eating. “This event
has always been about quick-eating -- and this year we’re excited
to have a partner that specializes in quick-cleaning.”
The event will be aired live on ESPN beginning at 12 noon ET
with pre-show festivities beginning at 11:15 am. The women’s
competition begins at 11:45 am, and the men’s competition will
start at 12:30 pm.
Bounty invites all who are tuning into the broadcast from afar
to follow the hashtag, #BountyXNathans on social media for behind
the scenes content live at the 2021 Nathan’s Famous Fourth of July
International Hot Dog-Eating Contest.
About Bounty Paper Towels Procter & Gamble’s Bounty
paper towels have been a leader in household mess clean-up for over
50 years. The Quicker Picker Upper’s superior design makes it 2x
more absorbent compared to the leading ordinary brand. Bounty
offers a variety of quick, clean-up tools for messes big and small,
including paper towels and napkins.
About Major League Eating Major League Eating is the
governing body that oversees professional eating contests
worldwide. The organization was formed in the late 1990s to advance
the sport safely and maintain its integrity. Major League Eating
(MLE) develops, publicizes and produces world-class eating
competitions in all varieties of food disciplines. Featuring the
world’s top competitive eaters, MLE events provide dramatic
audience entertainment. For more information, visit
www.majorleagueeating.com, www.facebook.com/eatfast or on Instagram
and Twitter: @eatingcontest.
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version on businesswire.com: https://www.businesswire.com/news/home/20210702005036/en/
Media Contact: Laura Cyrille
laura.cyrille@mslgroup.com
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