SAN FRANCISCO, March 12, 2013 /PRNewswire/ -- Expanding its
innovative, award-winning line of infused vodkas, made with natural
ingredients, SKYY® Vodka introduces new SKYY Infusions® Moscato
Grape, the first-ever Moscato grape infused vodka on the market.
This vibrant spirit, available this spring, blends succulent
Moscato grapes with premium SKYY Vodka, creating an entirely new,
sexy vodka flavor for nightlife drinking occasions.
The popularity of Moscato wine is exploding in the US. It
is the fastest growing wine category in America, recently jumping
to the third most-popular white wine varietal in the industry.
According to Nielsen, Moscato sales grew 73 percent in 2012, the
largest gain of any varietal. Consumers and bartenders have
recently discovered a love for the unique Moscato flavor and are
now exploring new and innovative ways of integrating it into their
nightlife and drinking occasions. SKYY Infusions Moscato
Grape is the first-ever infused vodka to combine the number-one
flavor in the wine category with the number-one spirit in the
beverage alcohol industry, offering consumers a new spirit that is
perfect for sophisticated cocktail moments, capturing the current
energy behind both vodka and Moscato wine.
Dubbed "the new Cristal" by the New York Post, Moscato
wine has emerged as the darling of modern hip- hop culture and is
glamorized in the lyrics of artists, including Drake and Kanye West. Malt liquors, cognac and
champagne have been dethroned as the artist's drink of choice as
these stars are now seeking something new, sweet, flavorful and
vibrant to embody their evolved nightlife personality. The urban
community has crowned Moscato as their newest obsession. Being at
the forefront of this trend, SKYY is providing fans the bright
Moscato taste they love with the versatility of premium vodka.
"Until now, there has not been the option to serve Moscato as
part of a premium 'cocktail' other than by simply mixing Moscato
wine with vodka. SKYY's newest Infusion provides millennial
consumers an easier way to create a sophisticated Moscato cocktail
that combines the loved attributes of Moscato and SKYY's
award-winning vodka," said Jason
Daniel, Brand Director, SKYY
Vodka. "Always pushing the envelope with trends and
innovation, SKYY Vodka is the first to infuse the Moscato grape
directly into premium vodka, combining the two nightlife favorites
and providing cocktail enthusiasts and party goers with an easy,
delectable cocktail experience."
SKYY Infusions Moscato Grape joins the brand's existing line of
premium flavors, which includes Wild Strawberry, Coconut, Dragon
Fruit, Blood Orange, Pineapple, Ginger, Cherry, Grape, Citrus,
Raspberry and Passion Fruit.
Since the introduction of SKYY Vodka in 1992, Campari America
(formerly Skyy Spirits) has always been an innovator. With
the development of SKYY Infusions, first released in 2008, Campari
America has charted a new course for flavored vodkas by creating
products that cater to the current consumer trend toward natural,
infused products that elevate the taste experience. In 2011,
SKYY foresaw the rise of dragon fruit by launching the first ever
dragon fruit infused vodka, SKYY Infusions Dragon Fruit; dragon
fruit was recently named the "super fruit of the year" by TIME
Magazine. With the launch of SKYY Infusions Moscato Grape, SKYY
is once again paving the way for new, on-trend flavor
offerings.
SKYY Infusions Moscato Grape will be available in 50ml
($1.99), 375 mL ($10.49), 750mL ($18.49), 1L ($23.49) and 1.75L ($26.99). The launch will be supported by a
fully integrated marketing campaign featuring advertising, social
media activities, and on-/off-premise promotions. The entire SKYY
Infusions collection can be enjoyed simply on the rocks, with club
soda, with 7UP® or in a myriad of other delicious,
sophisticated cocktails. For more information, visit
http://www.facebook.com/SKYYVodka or Twitter: @SKYYVodka
About Campari America
Campari America is a wholly owned subsidiary of Davide
Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM).
At the heart of Campari America are two legends in the American
spirits industry. The first, Skyy Spirits, was founded in
San Francisco back in 1992 by the
entrepreneur who invented iconic SKYY Vodka. The second is
the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been
making the world's finest whiskies since the 1800's. Both
companies were purchased by Davide Campari-Milano and together they
form Campari America, which has built a portfolio unrivaled in its
quality, innovation and style, making it a top choice among
distributors, retailers and consumers. Campari America
manages Gruppo Campari's portfolio in the US with such leading
brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey®
Straight Kentucky Bourbon, American Honey®, Russell's Reserve®,
Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolon®
Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum,
Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans
Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc
XO Vodka®. Campari America is also the exclusive US
distributor of Bowmore® Islay Single Malt Scotch Whisky,
Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch®
Highland Single Malt Scotch Whisky, McClelland's® Single Malt
Scotch Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki®
Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt
Whisky.
Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica, Twitter: @CampariAmerica and
www.camparigroup.com. Please enjoy Campari America brands
responsibly and in moderation.
SOURCE SKYY Vodka