Alchimie Partners With Struum, a Game Changing Streaming Service, Designed to Simplify Discovery & Sampling From Across the G...
18 Mayo 2021 - 11:00AM
Business Wire
- Struum to distribute thirteen popular themed Alchimie
channels via new style credit-based streaming platform
- US Audiences will be able to discover and access premium
factual shows from Alchimie’s themed channels –
individually.
Regulatory News:
Alchimie (Paris:ALCHI):
Alchimie US, the OTT service provider announces an exciting new
partnership with Struum, the much-anticipated, Michael Eisner and
Tornante Company backed, innovative new streaming service. Struum’s
credit-based US platform launches its service today with thirteen
of Alchimie’s popular themed SVOD channels, introducing them to a
US wide audience. The new partnership is Alchimie’s debut US
distribution deal since the company’s state-side launch in Feb
2021.
Alchimie’s themed channels are designed to appeal to interested
communities. Each channel offers content that dives beneath the
surface of a topic, giving audiences a depth of knowledge and
different perspectives through a playlist of premium content from
professional producers. The thirteen Alchimie channels debuting on
Struum include homes and gardens lifestyle channel Inside Outside;
Species with a library of exceptional wildlife content; Krime with
programmes looking at all aspects of criminal cases and behaviour;
Humanity.tv which features documentaries exploring geopolitics;
Food Feast with a menu of delicious programming from around the
world; Eureca’s playlist of content puts the fun back into science;
and Xtrem and Fighting Force are exhilarating sports and combat
sports channels. Other Alchimie channels Open Season, Motorland,
Historic, and Doccomotv will also be available.
The pioneering streamer Struum, which will debut an early
preview later this month on the iOS App Store, web and Chromecast,
allows subscribers a number of tokens per month to be ‘spent’ on
pieces of partner content available on the platform, including
programmes on Alchimie channels. The innovative credit-based
approach provides audiences with an easy to navigate interface,
which runs across a number of subscription platforms, facilitating
content discovery and allowing access to the programmes that
viewers really want to see.
“Alchimie is delighted to introduce our themed channels to US
audiences via Struum’s exciting new service. Struum is a brilliant,
easy to use platform, enabling audiences throughout the US to
discover and access fantastic shows from internationally renowned
producers on Alchimie’s themed SVOD channels.” Said Anthony Brown,
CEO Alchimie US.
Struum is the brainchild of founders Lauren DeVillier, former
Head of Product for Discovery Ventures and head of Digital for
Disney Channels, Eugene Liew, former Vice President of Product and
Technology at Disney+, Paul Pastor, former Executive Vice President
of Strategy, Revenue and Operations at Discovery Networks and
Thomas Wadsworth, former lead Advanced Product Development for Walt
Disney Imagineering. In addition to Eisner, the company has brought
on an all-star roster of top tier entertainment and technology
executives to its advisory board and executive team, including
Nancy Tellem, former President of CBS Entertainment and Xbox
Entertainment, Ben Pyne, former President of Disney/ABC Television
Distribution, and Donald Hicks, VP Trust Policy and Partnerships at
Airbnb.
About Alchimie Alchimie is an OTT platform that
distributes 95 thematic affinity channels by subscription. Alchimie
has a catalog of more than 65,000 hours of content from more than
300 renowned partners (Arte, France TV distribution, ZDF
Entreprises and Zed). Alchimie partners with talents (celebrities,
influencers), brands and media groups to create new channels
(Unbeaten, Cultivons-Nous, The Big Issue, Télé Star, Army Stories,
Grand Air, Poisson Fécond, Vaughan, etc.), which are then
distributed on more than 60 distribution platforms (TVPlayer,
Amazon, Orange, Movistar, Samsung, Huawei, etc.) constantly
expanding its audience and consequently its revenues. In 2019,
Alchimie acquired TVPlayer, the largest independent OTT platform in
the UK. With offices in France, the UK, Germany, Spain and
Australia, Alchimie employs 125 technology, marketing, digital and
editorial experts and is ranked 48th in FW500 (ranking of French
technology companies).
For more information: www.alchimie.com
About Struum:
Struum is a groundbreaking platform that lets viewers access
1000s of shows and movies from over 50+ services with 1 monthly
subscription. Struum simplifies streaming by providing viewers
access to many of their favorite brands where they can search,
seamlessly discover and redeem new content across services using
credits. Struum offers a wide variety of programming including
renowned documentaries, indie films, lifestyle series, classic
films, true crime, LGBTQ+ and multicultural programming, as well as
other beloved TV shows and movies. For more information, visit
www.struum.com
Twitter: @onstruum - Instagram: @onstruum
Linked In: https://www.linkedin.com/company/onstruum/
Facebook https://www.facebook.com/onstruum
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210518005916/en/
Alchimie Stéphane Taillefer CFO
investors@alchimie.com
NewCap Thomas Grojean/Louis-Victor Delouvrier Investor
Relations alchimie@newcap.eu +33 (0)1 44 71 94 94
NewCap Nicolas Merigeau Media Relations
alchimie@newcap.eu +33 (0)1 44 71 94 98
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