MyBundle and Bango partnership gives more than 10 million US households new streaming and subscription choices
24 Octubre 2023 - 8:30AM
Bango (AIM: BGO), the global platform for data-driven commerce, and
MyBundle, the premier online platform connecting consumers,
streaming services and broadband providers with tools to simplify
streaming television, announce a partnership to open up deeper
access to US consumers for streaming subscription services.
Leveraging the Bango Digital Vending Machine® technology, this
collaboration enables MyBundle to accelerate the deployment of a
range of new tools and offerings to the MyBundle marketplace
serving more than 180 broadband provider customers in the US.
MyBundle broadband partners service more than 10 million US
households.
The US broadband landscape is characterized by its
fragmentation, with more than 3,000 providers catering to the
nation’s urban, suburban and rural communities. For streaming TV
providers, harnessing this diverse market can be a challenge.
MyBundle acts as the linchpin between streaming services and the
broadband industry.
The partnership with Bango accelerates time-to-market and
expands the range of subscription services offered by MyBundle.
Broadband providers can quickly and effortlessly provide their
customers with a comprehensive selection of services, enhancing
customer engagement and loyalty. Streaming TV (SVOD) providers now
have an easy way to expand their reach to millions more customers
across the US, including those getting broadband for the first
time.
The Bango Digital Vending Machine® offers pre-built integrations
for many of the world’s leading subscription products and streaming
services to expand MyBundle’s subscription portfolio. Through
Bango's single API integration, MyBundle can quickly deliver
streaming services within months, dramatically reducing
time-to-market.
“We’re delighted to work with MyBundle to help address this
lucrative niche in the US market. Our partnership helps quickly and
easily deliver the best subscription services to consumers through
MyBundle’s broadband partnerships and opens more opportunities for
our content provider partners looking to expand in the US market.”
Anil Malhotra, CMO at Bango
“During this period of enormous change and disruption in the
video ecosystem, consumers are looking for help. By simplifying the
streaming experience via our broadband partnerships, MyBundle’s
suite of tools offers streaming services another avenue for growth.
By partnering with Bango, MyBundle can now even more quickly
broaden the range of subscription services available to our
customers.” Jason Cohen, Co-Founder and CEO of
MyBundle.
About Bango The world's largest online
merchants, including Amazon, Google, and Microsoft, use Bango
technology to acquire more paying users.
Bango has developed unique purchase behavior technology that
enables millions more users to buy the products and services they
want, using innovative payment methods, including carrier billing,
digital wallets, and subscription bundling. Bango harnesses this
purchase activity into valuable marketing segments called Bango
Audiences. Merchants use these audiences to target their marketing
at paying customers based on their purchase behavior. Better
targeting increases spend through the Bango payments business, in
turn generating more data insights, creating a powerful virtuous
circle that drives continuous growth. Everyone connected to the
Bango Platform thrives as the virtuous circle grows.
Bango, the technology behind every payment choice. For more
information, visit www.bango.com
About MyBundleMyBundle (www.mybundle.tv) is the
industry-leading consumer and enterprise platform simplifying
streaming TV. MyBundle’s free and easy-to-use tools help consumers
discover and manage their streaming service subscriptions, watch
free live TV, and find content to watch across their services.
Incorporating more than 150 streaming services and partnering with
more than 180 broadband providers serving more than 10 million
customers and growing, the MyBundle platform helps consumers
navigate the streaming video world and creates new growth
opportunities for programmers and high-speed data distributors
alike.
Media contacts: Anil Malhotra, CMO,
Bango anil@bango.comTel: +44 7710 480 377
Eric Becker, Becker PR for MyBundlepress@mybundle.tvTel: 1-
(303) 638-3469
Bango (LSE:BGO)
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