CVL Conival

RNS Number:9446X
Conival plc
06 February 2006

6 February 2006

                                  Conival plc


              Sainsbury and Selfridges listings for SPARKY BRAND(TM)
                        Range of Omega 3 enriched foods


Conival (AIM: CVL) announces that it has successfully launched its first stable
of products under its new SPARKY BRAND(TM) label into over 200 Sainsbury stores
around the UK and the Selfridges Food Hall in London.


Sainsbury has listed the Pomegranate+Apple and the Orange, 1 litre fresh juices
in  200 stores around the UK.  In addition, Selfridges Food Hall in London has
listed the 250ml sizes of the Pomegranate+Apple and the Orange juices and the
SPARKY BRAND(TM) White Spring Wheat Bread, Wholemeal Stone Ground Grain Bread and
the Barn-reared chicken.


SPARKY BRAND(TM) has been developed to create a range of everyday breakfast, lunch
and dinner food and drink products incorporating Omega 3, whose significant
health benefits are becoming increasingly recognised.  Each product is free from
additives or preservatives, with at least 20% of the recommended daily intake
(RDI) of long chain Omega 3 DHA/EPA per serving (250ml bottle of fresh fruit
juice or two 44g slices of bread or 150g of chicken breast or thigh).


Commenting, Jeremy Schwartz, CEO of Conival plc, said:


"We have had a very encouraging sales response from the initial launch of the
products with Sainsbury and Selfridges and we are getting very positive feedback
from our daily sampling activity across all the new products.  Our aim will be
to take the range into more multiples and into the independent and convenience
retailers as we progress through this year."


Professor Michael Crawford said:


"I am supporting what SPARKY BRAND is doing, because it is so critical we raise
the intake of Omega 3 across children and adults alike if we are to reduce the
rate of  heart attacks and mental illness".


Enquires:         John Bick        tel: 07917 649 362


High resolution images are available for the media to view and download free of
charge from  www.vismedia.co.uk


www.sparkybrand.co.uk


Notes to Editors


Omega 3 - "Omega 3 has been shown to have a profound role in brain development
and function. It has been shown to reduce the risk of sudden death from heart
attack. It may also help forms of mental illness and stiff joints", Professor
Michael Crawford PhD, Cbiol, FIBol, FRCPath, Director of the Institute of Brain
Chemistry and Human Nutrition, London Metropolitan University.


What is it?

*         It's a very long and flexible molecule that is the building block to
          brain cell walls and lubricates arteries and joints

*         The technical name is polyunsaturated fatty acids and it's an
          essential nutrient, necessary as part of a balanced diet

*         The best form of Omega 3 are long chain DHA/EPA which you can get from
          oily fish

*         The not so effective form of Omega 3 are short chain ALA which come
          from linseeds and rapeseed

*         Your body can't produce long chain Omega 3, you have to eat it


SPARKY BRAND(TM) is supporting Heart Research UK - pioneers in heart health - 
with 1p being donated from the sale of every pack to the charity.


SO WAHT'S THE BRNAD?

SPARKY BRAND Hello heart, hello brain


Sparky = Clever (sharp, smart, alert) + healthy heart (energy, electric) ORNAGE
and POMYM - brand names for Orange and Pommy juices 'clevre clgos' for orange
and 'suond as a puond' for pommy and apple.


www.sparkybrand.co.uk - How clevre is taht?


end




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