After Six Years, the Coveted Fan-Favorite
Returns to Shelves as a Cask Strength Offering this
December
TULLAHOMA, Tenn., Dec. 1, 2022
/PRNewswire/ -- Knowing a majority of Americans wait until
mid-December to begin their holiday shopping1, the hunt
for the perfect gift for everyone on your list can prove to bring
about plenty of stress. Just in time for those last-minute
shoppers, George Dickel is announcing the return of George
Dickel 17 Year Old Reserve, an incredibly rare, aged Tennessee
Whisky offering.
First released in 2016 as a 375mL limited time offering, George
Dickel 17 Year Old Reserve quickly became a fan-favorite for those
who were fortunate enough to get their hands on a bottle. Now
debuting in a larger format as a 750mL bottle, the new George
Dickel Reserve is a cask strength offering aged 17 years which
boasts the signature big and bold flavors of Cascade Hollow, making
this the perfect gift for any deluxe whisky collector in your
life.
Inspired by the inaugural release and its dedicated fans,
General Manager and Distiller Nicole Austin intentionally searched
for barrels that captured the notable components of the original
liquid. Consistent with the George Dickel signature mash bill of
84% corn, 8% rye, 8% malted barley, this 17 Year Old offering
brings a unique tasting experience due to additional years spent in
Cascade Hollow's single-story rickhouses.
"Knowing the impact of the first release of George Dickel 17
Year Old Reserve, the barrels selected for this latest edition were
purposefully selected to pay homage to the original offering," said
Nicole Austin, General Manager and
Distiller at Cascade Hollow Distilling Co. "At the same time, in
American Spirits of this age, you're going to see variability. This
year's release offers fans another chance to taste the whisky they
love, now even more complex."
This perfectly aged release boasts complex aromas of crème
brûlée and apricots with hints of plum and juniper on the palate
and a rich cedar finish. At 92 Proof, (46% ABV), the new George
Dickel 17 Year Old Reserve is best enjoyed neat or over a large ice
cube. Starting this month, consumers can find George Dickel 17 Year
Old Reserve in select markets across the US for a suggested retail
price of $250.
As we celebrate the holidays, your friends at Cascade Hollow
encourage you to sip this new offering the same way it's made –
slowly and responsibly.
About George Dickel
Since 1870, the fine folks at Cascade Hollow have honored George
Dickel's dream of crafting the smoothest Tennessee whisky around. Today, 150 years
later, we're still making award-winning whisky at our historic
distillery in Tullahoma, TN.
Tucked away in the Tennessee hills
and surrounded by 600 protected acres of forest and crystal-fresh
springs, Cascade Hollow has always been our home. Led by General
Manager and Distiller Nicole Austin, the team at Cascade Hollow
Distilling Co. continue the tradition of producing smooth sippin'
whisky through high standards of authenticity and craftsmanship. A
proud member of the Tennessee Whiskey Trail, we invite you to visit
our home and learn more about how we make George Dickel Tennessee
Whisky. For more information, go to www.GeorgeDickel.com or check
out @georgedickel on Facebook or Instagram. Your friends at Cascade
Hollow remind you to always drink responsibly.
About DIAGEO
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and our products are sold
in more than 180 countries around the world. For more information
about Diageo, our people, our brands, and performance, visit us
at www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow us on Twitter
and Instagram for news and information about Diageo: @Diageo_News
and @Diageo.
Media Contacts
Allison Fleischer
DIAGEO
Allison.fleischer@diageo.com
Taylor Strategy
georgedickel@taylorstrategy.com
Related Links
https://www.georgedickel.com
1 SaveMyCent, "26 Fascinating Holiday Shopping
Statistics You Should Know in 2022," May 10,
2022,
https://savemycent.com/holiday-shopping-statistics/.
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SOURCE Diageo