HIP Hipcricket

    RNS Number : 2411X
  HipCricket, Inc.
  23 June 2008
   


    

    HipCricket Inc. 
    ("HipCricket" or the "Company", AIM: HIP)

    HipCricket Signs Deal with Spanish Broadcasting System


    HipCricket, a pioneering mobile marketing company, today announced an agreement that brings Spanish Broadcasting System (NASDAQ: SBSA)
(SBS) into HipCricket's recently announced first-ever comprehensive Hispanic Mobile Marketing Network.  By adding SBS, a leading Hispanic
media and entertainment company, HipCricket's Hispanic Mobile Marketing Network will now reach over seven million Hispanic listeners in the
leading markets across the U.S. such as Los Angeles, Miami, Chicago and New York.  

    HipCricket, cited by CTIA and others for its innovation and ability to drive broadcast revenue and consumer engagement, announced the
launch of the Hispanic Mobile Marketing Network in April with inaugural partners Bustos Media, Davidson Group and Lotus Communication.  One
of the nation's fastest growing demographics, Hispanics are among the most active users of mobile technology and text messaging.
HipCricket's Hispanic Mobile Marketing Network enables marketers to tap into and customize a media plan of Hispanic stations in the network
-- and their audiences -- with a single buy.  

    Ivan Braiker, Chief Executive Officer of HipCricket commented; "This deal with SBS is a significant milestone in the growth of our
network, and represents a strong endorsement by a major Hispanic media player of the power of mobile marketing for Hispanic audiences.  We
are grateful to all our Hispanic media partners for their leadership and vision in working with us to create a uniquely powerful mobile
marketing platform connecting brands and advertisers with Hispanic consumers in the U.S."

    Marko Radlovic, Executive Vice President and Chief Operating Officer for SBS commented; "We are always looking for new ways to deepen
our audience's engagement with our media properties, talent and advertisers.  We chose to work with HipCricket because they have delivered
over 17,000 successful mobile campaigns with dramatic, measurable results. Most importantly, they truly understand Hispanic consumers and
can help us reach our listeners through their favorite digital device - their mobile phones."  



 HipCricket, Inc.                Jeff Hasen        + 1 425 202-0835
 Collins Stewart Europe Limited  Tim Mickley               +44 (0)20 7523 8000
                                 John Peat
 Parkgreen Communications        Justine Howarth   +44 (0)20 7851 7480
                                 Lucy Lake         07894 263 046
                                                   Lucy.lake@parkgreenmedia.
                                                   com 





    About HipCricket
    HipCricket drives new revenue and customer loyalty for broadcast stations and consumer brands through strategic, creative and measurable
mobile marketing interactivity. Recognized as a pioneer by CTIA, the preeminent wireless association, the mobile marketing software and
solutions company has delivered more than 17,000 successful campaigns for customers including Clear Channel Radio, Premiere Radio Networks,
Sandusky Broadcasting, NBC, Coca Cola, Staples, Hershey's and Jameson. With its unique technology and experienced, customer-focused team,
HipCricket produces interactive campaigns through SMS, Mobile Web/WAP , and mobile advertising and now connects brands with audiences they
desire to reach via broadcast stations that are part of the first comprehensive Hispanic Mobile Marketing Network. The company is based in
Kirkland, Wash. with additional operations in New York. More information can be found at www.hipcricket.com.

    HipCricket offers a flexible, easy-to-use mobile marketing platform that is entirely permission-based so consumers only receive the text
messages, alerts and other mobile interactions they request. Additionally, all mobile messages are customized based on the consumer's
preferences and needs. HipCricket works closely with its partners to launch mobile marketing campaigns and provides hands-on assistance in
building a station loyalty club that can provide special offers to opted-in members. In keeping with the overall mission and philosophy of
HipCricket, member stations also have full-time access to a dedicated account manager that provides support when and where needed.  

    About Spanish Broadcasting System
    Spanish Broadcasting System has leading radio properties in major markets that dramatically expand the ability of the Hispanic Mobile
Marketing Network to connect brand marketers with the Hispanic consumer. In New York, for example, SBS' La Mega 97.9 FM is home to "l
Vacilde la Maa," the number one rated morning radio show in the city regardless of the language. SBS also has leading radio and television
properties in Chicago (La Ley 107.9 FM), Los Angeles (KLAX 97.9 FM La Raza), and Miami.  


    Notes to Editors
    In a recent Mobile Marketing Association study, 32 percent of Hispanic consumers indicated that they were moderately or highly receptive
to mobile marketing messages. And they're already equipped to receive those messages. Seventy-five percent of all U.S. Hispanic households
have multiple mobile phones and use them more than any other form of personal technology on the market today. More than half regularly use
text messaging.  

    Important for broadcasters and marketers seeking to reach this demographic is the number of Hispanics responding to text message
advertisements, which has increased by 20 percent in the past year. Overall, the rate of text message usage is growing dramatically among
Hispanics, increasing by 39 percent in the last 12 months, according to a recent M:Metrics study.  




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