JD Sports Fashion Plc JD and Nike launch Connected Partnership (2577B)
30 Septiembre 2022 - 1:00AM
UK Regulatory
TIDMJD.
RNS Number : 2577B
JD Sports Fashion Plc
30 September 2022
JD and Nike launch Connected Partnership to unlock unprecedented
access to member-exclusive products
-- The integrated rewards programme gives customers priority
access to select Nike member-exclusive products, experiences and
offers
-- JD Sports is the first European partner to go live with
Nike's Connected Partnership, strengthening a long-standing
successful strategic relationship
-- Collaboration delivers unmatched value for customers,
expanding JD's unrivalled Nike product offering and further
enhancing both companies' omnichannel experience
30 September 2022 - JD Sports Fashion Plc ('JD'), one of the
world's leading retailers of sports, fashion and outdoor brands,
today announces that it has been selected as Nike's first European
retail partner for its Connected Partnership, designed to enhance
the shopping experience of customers through access to an
additional range of Nike member-exclusive products and
experiences.
Nike's Connected Partnership - a transformative integrated
loyalty programme - offers JD's customers, starting in the UK,
unprecedented access to select Nike member-only footwear and
apparel when they opt to link their JD and Nike Membership accounts
through the JD mobile app.
By linking their membership accounts, JD and Nike customers
unlock an instant reward bonus, curated collections, and earlier
access to select Nike member products. In future, connected members
will also have the opportunity to benefit from exclusive
experiences and services.
In this Connected Partnership the two companies will harness
their technological and digital expertise to serve consumers in a
more convenient and rewarding way. It also highlights JD and Nike's
ability to provide a compelling and differentiated proposition both
in-store and online through a deep understanding of their
consumers.
The new integrated offering further cements JD and Nike's
trusted partnership, redefining how brands and retailers work
together to set the global standard for retail experience through
best-in-class operations in stores and across digital channels.
Régis Schultz, CEO of JD Sports, said: "JD and Nike have a long
and successful history of working together as strategic partners to
bring customers an exceptional product offering and seamless
omnichannel experience. This mutually beneficial partnership
enhances our strong customer connections through best-in-class
retail experiences and early access both in store and online to a
select range of additional Nike products.
"This partnership - the first to launch in Europe - amplifies
the combined strength of the Nike and JD brands with our shared
consumers, by leaning into their behaviour and journeys and
creating new, richer and more engaging experiences. It provides
further opportunity to inspire the emerging generation of
aspirational consumers, who can continue to feel confident that
they are being offered the very best of Nike products when shopping
at JD."
Carl Grebert, Vice President and General Manager EMEA of Nike,
said : "Nike's brand is amplified when we work with like-minded
partners to serve those who love sport. Linking up with JD enables
us to further extend the best selection of innovative sport
performance and lifestyle footwear and apparel from Nike, with the
power of digital and physical retail.
"Connected partnerships allow us to know and serve Nike members
across the marketplace, however, wherever and whenever they shop
Nike. We aim to serve JD members with compelling connected member
benefits and distinctive experiences."
-ENDS-
Notes to editor:
Further Information - JD x Nike:
-- JD is a UK based global omni-channel retailer with
approximately 3,400 stores across 35 territories, including a
strong presence in the UK, Europe, North America and Asia
Pacific.
-- JD Connected partnership is now live in the UK on the JD App,
with expansion plans across key EMEA countries and stores.
Enquiries:
FGS Global Tel: 0207 251 3801
Rollo Head
Jenny Davey
James Thompson
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END
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