Over four consecutive weeks in September and October, the
series will delve into live shopping, equipping brands and
platforms with transformative insights for real-time customer
engagement.
SANTA CLARA, Calif.,
Sept. 6, 2023 /PRNewswire/ -- Agora,
Inc. (NASDAQ: API), a pioneer and leading platform for real-time
engagement APIs, has announced its RTE Live Shopping webinar
series, designed to shed light on the accelerating e-commerce trend
of live shopping. As the "shoppertainment" model gains traction in
various global markets, this series will provide brands, e-commerce
platforms, and creators with an action-ready playbook on how to
redefine the way customers discover, explore, and purchase products
across four sessions.
Meghana Dar, former Head of
Partnerships for Instagram Shopping, Head of Global Partnerships
for Snapchat, and Advisor to the CEO of eBay will kick things off
in the keynote address on September
13th.
The four-part series serves as a comprehensive guide to the live
shopping landscape:
- September 13 - Making the Case
for Live Shopping: Exploring Trends and Triumphs Across Diverse
Markets
- September 20 - Best Practices for
Conducting Live Shopping Events
- September 27 - Technology
Showcase: Powering Best-in-Class Live Shopping
- October 4 - Behind the Scenes:
Live Shopping Show + Seller Training
"In an age of hyperconnectivity, our upcoming series will focus
on the future of brand-consumer connections, harnessing the
'shoppertainment' wave that's reshaping global markets," said
Joe Kwong, Head of Business
Development, e-Commerce at Agora. "As we step into a new stage of
live commerce, the series will showcase Agora's commitment to equip
brands, platforms, and creators with the tools they need to master
the future of e-commerce."
Live shopping has carved a significant niche for itself through
a captivating blend of entertainment and e-commerce that is
projected to account for 20% of global online sales by 2026. The US
could see its live shopping market soar to an impressive
$35 billion by 2024. Agora's RTE Live
Shopping series is designed to teach businesses how to capitalize
on this burgeoning trend, illustrating how live, interactive
sessions can redefine brand-consumer dynamics.
Lending their expertise to the series is a panel of
distinguished speakers, including:
- Bryan Moore, CEO of
Talkshop.live
- Maria Garibay, seller,
Poshmark
- Philip Soriano, ex Popshop Live
COO / Founding Team
- Rick Zhuang, CTO at
Firework
- Assaf Ohana, CPO,
ActiveFence
- Eran Galil, Co-Founder and CTO
at ByondXR
- Alexander Berend, CEO,
Anthropics/Zyler Clothing Try-on
- Angalena Malavenda, Director of
Operations, Plant Story
Their combined expertise aims to demystify the strategies,
technological facets, and potential rewards of real-time e-commerce
interactions, propelling businesses into a new realm of engagement
and profitability.
"Integrating shopping with real-time entertainment offers an
unparalleled level of engagement," said Claudia Oliva, Head of Creative Design,
Production, and Events, Agora. "This series weaves together a
dynamic collection of insights and innovations, thoughtfully
crafted to not only navigate businesses through this exciting era
of live shopping, but also to provide them with the capabilities
needed in these shifting times."
For more information about Agora's webinar series and to
register, please visit: https://rte2023.agora.io/register
About Agora
Headquartered in Santa Clara, California, Agora is a pioneer
and global leader in Real-Time Engagement Platform-as-a-Service
(PaaS), providing developers with simple, flexible, and powerful
application programming interfaces, or APIs, to embed real-time
voice, video, interactive live-streaming, chat, whiteboard, and
artificial intelligence capabilities into their applications.
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