Agora's live commerce capabilities help retail
brands and platforms like CommentSold interact with customers in
new ways
SANTA CLARA, Calif.,
Oct. 25, 2023 /PRNewswire/
-- Agora, Inc. (NASDAQ: API), a pioneer and leading
platform for real-time engagement APIs, has announced the wide
availability of its technology to power livestream shopping
experiences. As the US market for live video shopping continues to
rapidly expand, many well-known brands are investing in these
capabilities to provide more engaging content and boost conversion
rates. Agora's solution helps brands, marketplaces, and platforms
seize the livestream shopping opportunity by building live
shoppable live streaming experiences with ease.
In addition to shoppable livestreams, Agora's solution supports
live auctions, personal shopper experiences, and e-commerce-related
video chat for customer service. CommentSold, the leading fashion
live selling platform for retailers, recently began working with
Agora to provide its customers with multi-source live stream
shopping. The new functionality allows sellers to invite external
participants into their shows by simply sending them a link or QR
code. This makes it easy for sellers to invite celebrity guests or
VIP customers to join the live shopping session via video while
maintaining complete control over guests' video and audio
streams.
"We are absolutely thrilled to enable a paradigm shift in live
selling with these features which will open up new ways for
CommentSold sellers to gamify live selling shows and drive
engagement," said Andrew Chen, Chief
Product Officer at CommentSold. "Now sellers can leverage
professional hosts, celebrities and creators to co-host or host
their live stream shopping events. Additionally, they can invite
VIP customers to their live shows, further boosting interactivity,
which eventually translates to higher sales for our sellers."
Live commerce is an exciting new trend in the world of
e-commerce, where customers can make purchases during live
streaming video events. This new way of shopping is already hugely
popular in Asia and is starting to
gain traction in the US. According to McKinsey & Company,
live-commerce-initiated sales could account for 20% of all
e-commerce by 2026, and the US livestream shopping market is
estimated to be worth $35 billion by
2024.
Livestream shopping has become increasingly popular as consumers
continue to seek out new ways to shop online. With the help of
Agora's real-time engagement technology – recently highlighted in
Gartner's Market Guide for Live Commerce in Retail – brands
can now provide a more immersive and engaging shopping experience
to their customers.
"We're thrilled to be at the forefront of the rapidly growing
livestream shopping market and to have such a trusted partner in
this exciting venture," said Tony
Zhao, CEO of Agora. "Our technology allows platforms like
CommentSold to easily integrate interactive live video shopping
experiences that create a more personal and engaging shopping
experience for customers, while driving higher revenue for
sellers."
For more information about Agora's livestream shopping
capabilities, please visit:
https://www.agora.io/en/solutions/live-shopping/
For more information about CommentSold's multi-source live
stream shopping, please visit:
https://try.commentsold.com/features/multi-source/
Agora just wrapped its RTE Live Shopping webinar series,
which featured insights from e-commerce leaders on everything
marketplaces and retailers need to know about live commerce.
On-demand recordings of all 4 sessions can be found here.
About Agora
Headquartered in Santa Clara,
California, Agora is a pioneer and global leader in
Real-Time Engagement Platform-as-a-Service (PaaS), providing
developers with simple, flexible, and powerful application
programming interfaces, or APIs, to embed real-time voice, video,
interactive live-streaming, chat, whiteboard, and artificial
intelligence capabilities into their applications.
About CommentSold
CommentSold is the North American leader in live selling
technology (ranked by G2), having empowered over 7,000 small to
mid-sized retailers with live selling tools, generating over 166
million items sold with $3.8 billion
in lifetime GMV. The platform continues to provide businesses and
creators of all sizes with best-in-class solutions for delivering
engaging live video commerce experiences across multiple sales
channels simultaneously. In 2022, CommentSold expanded its
offerings through the acquisition of Popshoplive, a
community-driven livestream shopping marketplace app. The
platform's innovations include Videeo, a lightweight video commerce
plugin technology, enabling retailers and brands to seamlessly
integrate and go live with engaging, branded live video commerce
experiences.
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