Agora's Adaptive Video
Optimization™ (AVO) technology dynamically optimizes
performance at every step, from capture to playback, to deliver
exceptional live video quality.
SANTA CLARA, Calif.,
May 1, 2024 /PRNewswire/ -- Agora,
Inc. (NASDAQ: API), a pioneer and leading platform for
real-time engagement APIs, today unveiled its latest innovation,
Adaptive Video Optimization™ (AVO) along with support for the
AV1 video codec. This advanced technology harnesses the power of
machine learning to dynamically adjust parameters at every step
from capture to playback to deliver an enhanced live video
streaming experience.
In today's fast-paced digital world, live video calling and
streaming often encounters hurdles such as unstable network
conditions, packet loss, and limited bandwidth. These challenges
can result in freezing, stuttering, grainy video, and dropped
connections, diminishing the real-time video experience and
negatively impacting user engagement. Adaptive Video
Optimization™ uses a series of advanced machine learning
algorithms to address these common issues. By optimizing video
quality in real time based on network conditions, device
capabilities, and available bandwidth, AVO ensures the highest
possible video quality and optimal performance even under varying
network scenarios.
"Reliable and high-quality live streaming is essential in
today's video-dominated media landscape," stated Tony Zhao, CEO and Co-Founder of Agora. "Our
Adaptive Video Optimization technology enables smooth delivery of
every video call and livestream—despite network variability, user's
location or device type. These improvements empower Agora's
customers to provide the highest-quality live video user
experience."
Agora's commitment to delivering a seamless real-time video
experience with AVO rests on three core pillars:
- Optimized Image Quality: Ensures that every frame is
crisp, with enhanced contrast and vibrant details that make the
viewing experience clearer and more engaging.
- Unmatched Video Fluency: Eliminates common streaming
issues like buffering and stuttering, providing a smooth and
natural flow.
- Ultra-Low Latency: Allows users to interact in
real-time, whether with hosts or other viewers, and enjoy quick
loading times and instant first-frame rendering for seamless
transitions between video streams.
AVO™ takes a comprehensive machine learning approach to
ensure the highest quality video streaming experience by optimizing
every stage of the video processing pipeline — pre-processing,
encoding, transmission, decoding, and post-processing. A key
component of this solution is Agora's Coding Technology (ACT),
designed to optimize user experiences by dynamically selecting the
best video codec (like AV1 or VP9) based on device capabilities and
interoperability requirements. By employing advanced techniques and
cutting-edge compression methods, the technology adapts,
configuring parameters dynamically and ensures crisp visuals,
efficient bandwidth utilization, and a consistent, high-quality
experience for all users, from the moment the video is captured to
the final display on the viewer's screen.
From video capture through playback, the technology continuously
adapts to changing network conditions and device capabilities,
guaranteeing a seamless streaming experience. Any imperfections
that may arise during transmission are rapidly mitigated, and the
final video is polished to provide lifelike clarity, delivering a
superior real-time video experience for scenarios ranging from
telehealth consultations to live shopping and social media.
"Agora's Adaptive Video Optimization™ (AVO) drastically
improved the real-time video experience in our app," said
Ellard Capiral, VP of Engineering at
social live streaming app KUMU. "Users get smooth, high-quality
video without freezes—even on slow connections and older devices.
Since implementing AVO, we've seen a 30% increase in session length
and engagement."
To learn more about Agora's Adaptive Video
Optimization™ technology, check out this blog on Optimizing
the Live Video User Experience and watch a side-by-side video
comparison demonstrating superior real-time video quality.
About Agora
Headquartered in Santa Clara, California, Agora is a pioneer
and global leader in Real-Time Engagement Platform-as-a-Service
(PaaS), providing developers with simple, flexible, and powerful
application programming interfaces, or APIs, to embed real-time
voice, video, interactive live-streaming, chat, whiteboard, and
artificial intelligence capabilities into their applications.
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