Wouldn’t it be great if you could buy the goods and services needed to run your business as quickly and easily as you can purchase personal or consumer items for yourself online? It’s a question many companies are asking. And one that Ariba, Inc. (Nasdaq: ARBA), the leading provider of collaborative business commerce solutions, is helping The Carlsberg Group, one of the leading brewing groups in the world, to answer through the Ariba® Commerce Cloud. The company today announced that Carlsberg is leveraging Ariba Procurement Content™, a unique online catalog solution delivered within the Cloud, to more quickly and easily connect with key trading partners and fuel better commerce.

“As we expand our operations, it is critical for us to have a faster, more efficient way to manage our suppliers’ catalogs regardless of their location or the technology platform they are using," said Jan Breinholt, VP Procurement, Carlsberg. “With Ariba Procurement Content, we can quickly and easily create user-friendly online catalogs in multiple languages and ensure that purchases are made from approved suppliers under the terms of negotiated contracts while still using SAP-SRM for order placement.”

Delivered through the Ariba Commerce Cloud, Ariba Procurement Content provides a single user interface through which users can search approved supplier content for all the goods and services they need -- with the right contract pricing proactively applied during the requisitioning process. Designed to simulate the consumer shopping experience, Ariba Procurement Content interface and catalogs are as convenient and easy to use as popular retail websites. And because they integrate seamlessly with most ERP systems including Oracle and SAP, companies can effectively extend and maximize their spend coverage unlocking the value invested in their ERP.

Carlsberg has been using Ariba solutions to manage its spend since 2009, including Ariba Sourcing™ and Ariba Contract Management™.

“In expanding its portfolio of solutions to include Ariba Procurement Content, Carlsberg can further streamline the efficiency of its procurement operations and drive cost savings that can help to fuel its plans for growth,” said Mike Arenth, General Manager, Ariba, EMEA. “And by leveraging solutions delivered in the Ariba Commerce Cloud, it can do so more quickly and cost effectively than ever before.”

The Ariba Commerce Cloud is a unique web-based platform that enables companies to buy, sell and manage cash more efficiently and effectively than ever before. Delivered as an integrated and flexible service, the Ariba Commerce Cloud provides companies with everything needed to manage collaborative inter-enterprise commerce, including market-leading technology, expert skills and capabilities and the world’s largest global trading community. More than 300,000 companies – including more than 90 percent of the Fortune 100 – use the Ariba Commerce Cloud to manage their commerce activities. To learn more about the Ariba Commerce Cloud and the value that it can deliver, visit : www.ariba.com/commercecloud

About The Carlsberg Group

Carlsberg is one of the leading brewing groups in the world, with a large portfolio of beer and soft drinks brands. The Carlsberg Group is the number one brewer in Northern and Eastern Europe and the fourth largest brewer in the world. More than 45,000 employees produce, market and sell more than 500 different beer brands around the world every day. In 2008, the Carlsberg Group sold more than 12,000,000,000 litres of beer in more than 150 markets. For more information, visit: www.carlsberggroup.com

About Ariba, Inc.

Ariba, Inc. is the leading provider of collaborative business commerce solutions. Ariba combines industry-leading software as a service (SaaS) technology to optimize the complete commerce lifecycle with the world's largest web-based community to discover, connect and collaborate with a global network of trading partners and expert capabilities to augment internal resources and skills, delivering everything needed to control costs, minimize risk, improve profits and enhance cash flow and operations – all in a cloud-based environment. Whether you’re buying, selling or managing cash, you can do it more efficiently and effectively in the Ariba® Commerce Cloud. Over 300,000 companies, including more than 90 percent of the Fortune 100, use Ariba’s solutions to drive more efficient inter-enterprise commerce. Why not join them? For more information on Ariba commerce solutions and the results they deliver, visit www.ariba.com

Copyright © 1996 – 2010 Ariba, Inc.

Ariba, the Ariba logo, AribaLIVE, SupplyWatch, Ariba.com, Ariba.com Network, Ariba Spend Management. Find it. Get it. Keep it. and PO-Flip are registered trademarks of Ariba, Inc. Ariba Procure-to-Pay, Ariba Buyer, Ariba eForms, Ariba PunchOut, Ariba Services Procurement, Ariba Travel and Expense, Ariba Procure-to-Order, Ariba Procurement Content, Ariba Sourcing, Ariba Savings and Pipeline Tracking, Ariba Category Management, Ariba Category Playbooks, Ariba StartSourcing, Ariba Spend Visibility, Ariba Analysis, Ariba Data Enrichment, Ariba Contract Management, Ariba Contract Compliance, Ariba Electronic Signatures, Ariba StartContracts, Ariba Invoice Management, Ariba Payment Management, Ariba Working Capital Management, Ariba Settlement, Ariba Supplier Information and Performance Management, Ariba Supplier Information Management, Ariba Discovery, Ariba Invoice Automation, Ariba PO Automation, Ariba Express Content, Ariba Ready, and Ariba LIVE are trademarks or service marks of Ariba, Inc. All other brand or product names may be trademarks or registered trademarks of their respective companies or organizations in the United States and/or other countries.

Ariba Safe Harbor

Safe Harbor Statement under the Private Securities Litigation Reform Act 1995: Information and announcements in this release involve Ariba's expectations, beliefs, hopes, plans, intentions or strategies regarding the future and are forward-looking statements that involve risks and uncertainties. All forward-looking statements included in this release are based upon information available to Ariba as of the date of the release, and we assume no obligation to update any such forward-looking statements. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to Ariba's operating and financial results to differ materially from current expectations include, but are not limited to: the impact of the credit crises on Ariba’s results of operations and financial condition; delays in development or shipment of new versions of Ariba's products and services; lack of market acceptance of Ariba's existing or future products or services; inability to continue to develop competitive new products and services on a timely basis; introduction of new products or services by major competitors; the impact of any acquisitions or dispositions; the ability to attract and retain qualified employees; difficulties in assimilating acquired companies, long and unpredictable sales cycles and the deferrals of anticipated orders; declining economic conditions, including the impact of a recession; inability to control costs; changes in the company's pricing or compensation policies; significant fluctuations in our stock price; the outcome of and costs associated with pending or potential future regulatory or legal proceedings; the impact of our acquisitions, including the disruption or loss of customer, business partner, supplier or employee relationships; and the level of costs and expenses incurred by Ariba as a result of such transactions. Factors and risks associated with its business, including a number of the factors and risks described above, are discussed in Ariba's Form 10-Q filed with the SEC on August 5, 2010.

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