MarkMaster Dials up Profits with Ariba Discovery
13 Diciembre 2011 - 7:30AM
Business Wire
Growing new business in a shrinking industry is tough.
Particularly when marketing and IT resources are limited. But many
companies are using Ariba, Inc. (Nasdaq: ARBA), the leading
provider of collaborative business commerce solutions, to overcome
the challenge. Take MarkMaster, a Tampa-based company that provides
name badges, nameplates, rubber stamps, signs, banners and decals
to Fortune 500 companies in banking, insurance, retail,
entertainment, and other industries. Rather than relying
exclusively on traditional lead generation tools, the company
decided to try Ariba Discovery®, the premier service for matching
business buyers and sellers globally delivered through the Ariba®
Network, in hopes that it could more quickly and easily increase
its exposure and access to business opportunities with Global 2000
companies. And the move paid off.
“Eighty percent of our business comes to us through Ariba
Discovery and we grow 10 percent or more per year,” said Kevin
Govin, CEO, MarkMaster. “We sell to 60 Fortune 500 companies. And
almost all of it comes to us through Discovery. It’s like Yellow
Pages on steroids.”
As selling organizations like MarkMaster have found, Ariba
Discovery is the fastest, most efficient way to find qualified
leads with the world's leading and largest buying organization.
“We were discovered by a large bank that had not considered us
before due to our smaller size,” Govin says. “We now service nine
of the top 10 banks and eight of the top 10 insurance companies in
the U.S.”
And with Ariba Discovery, Govin and his team move more quickly
from qualified leads to contracts. Using the service, the company
has cut proposal and contracting cycle times from months and weeks
to as little as two days.
But Ariba Discovery isn’t just about new business. According to
Govin, MarkMaster has also increased sales with existing customers
and improved retention rates.
“Business is all about connections,” said Rob Mihalko, Vice
President, Seller Marketing and Ariba Discovery. “And as companies
like MarkMaster demonstrate, Ariba Discovery and the Ariba Network
are the most efficient and effective way to make and manage
them.”
In the past 12 months, more than $3 billion in new business
opportunities were offered through Ariba Discovery, over 15 million
leads distributed, and more than 15,000 matches between buyers and
sellers made.
To learn more about how your organization can benefit from Ariba
Discovery, visit http://discovery.ariba.com
About MarkMaster
MarkMaster is a minority-owned manufacturer of marking and
identification products. Founded in 1933, the Tampa-based company
provides name badges, nameplates, rubber stamps, signs, banners,
and decals to many Fortune 500 companies in banking, insurance,
retail, entertainment, and other industries.
About Ariba, Inc.
Ariba, Inc. is the leading provider of collaborative business
commerce solutions. Ariba combines industry-leading technology with
the world's largest web-based trading community to help companies
discover, connect and collaborate with a global network of partners
– all in a cloud-based environment. Using the Ariba® Commerce
Cloud, businesses of all sizes can buy, sell and manage cash more
efficiently and effectively. Over 700,000 around the globe use the
Ariba Commerce Cloud to simplify inter-enterprise commerce and
enhance results. Why not join them? To get on the path to Better
Commerce visit: www.ariba.com/commercecloud/
Copyright © 1996 – 2011 Ariba, Inc.
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