The new AI suite is integrated into
Brightcove’s award-winning video cloud platform to deliver customer
ROI through expanded content creation, deeper engagement, increased
revenue, and enhanced cost-to-quality efficiency
The Brightcove AI Suite leverages Generative AI
models from Anthropic, AWS, and Google
Brightcove (NASDAQ: BCOV), the world’s most trusted streaming
technology company, today announced the introduction of the
Brightcove AI Suite, a multi-faceted product launch designed to
shape the future of video and engagement technology. The new
AI-powered capabilities, developed in collaboration with customers,
will address their growth-driving and cost-saving needs, including
content creation, audience growth and engagement, increased
revenue, and improved business efficiency.
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the full release here:
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Brightcove announces the introduction of
the Brightcove AI Suite, a multi-faceted product launch designed to
shape the future of video and engagement technology. The new
AI-powered capabilities, developed in collaboration with customers,
address growth-driving and cost-saving needs, including content
creation, audience growth and engagement, increased revenue, and
improved business efficiency. (Graphic: Business Wire)
“Generative AI is transforming how companies create content and
how users engage, and we believe it will drive a boom in video
content and its consumption. To enable our customers to take full
advantage of these next-generation creation and engagement
capabilities, we are enhancing our platform with a suite of
AI-driven solutions to deliver on these opportunities,” said Marc
DeBevoise, CEO of Brightcove. “By listening to our customers and
analyzing their businesses and use cases, we built the Brightcove
AI Suite to address their needs, especially in key focus areas,
including maximizing content utilization, driving engagement,
growing revenue, and solving the cost-to-quality equation.”
Building on 20 years at the forefront of video technology and
engagement, the Brightcove AI Suite will integrate seamlessly into
Brightcove’s two-time Emmy Award-winning video cloud platform and
customer experiences so companies can optimize and accelerate their
video content strategy and processes, all within the platform. The
Brightcove AI Suite will launch with five new AI-powered solutions:
AI Content Multiplier, AI Universal Translator, AI Metadata
Optimizer, AI Engagement Maximizer, and AI Cost-to-Quality
Optimizer. Each solution is available to existing customers to
pilot, with general availability planned for later this year. These
solutions will help customers create and optimize content, grow
engagement and monetization, and reduce the costs of creating,
managing, and delivering content without sacrificing quality.
As part of this initiative, Brightcove is strengthening its
platform by using models from industry leaders like Anthropic, AWS,
and Google to deliver excellence and speed of innovation by adding
the power of their Generative AI models to Brightcove’s solutions.
Additionally, Brightcove is integrating AI solutions from other
partners, including CaptionHub and Frammer.
The Brightcove AI Suite will initially focus on solutions in
four key areas that Brightcove customers shared as their most
significant priorities and business needs. The solutions within
these areas are designed to accelerate customers’ engagement and
video AI capabilities across industries and use cases. The four
priority areas are:
- Content Creation: These generative solutions will help
customers breathe new life into existing content libraries by
enabling the creation of more videos quickly and easily to engage
audiences. Solutions within this area include the AI Content
Multiplier, which uses Gen AI to automate time-consuming tasks
within the platform through actions like reformatting horizontal to
vertical content, auto-clipping, auto-summarization, and creating
highlight reels from longer content, and the AI Universal
Translator, which will allow companies to deliver accurate
translations across 130 languages with the ability to fine-tune,
plus dubbing in over 80 languages and hundreds of voices with the
ability to edit pronunciations and timing.
- Content Management and Optimization: These solutions
will help customers accelerate workflows and significantly simplify
managing content libraries. This includes turning content libraries
into a foundational data layer and optimizing those libraries for
large language models (LLMs) to improve discoverability and
engagement. As part of this effort, Brightcove is launching an AI
Metadata Optimizer, which will generate descriptions and
automatically transform content into searchable and AI-optimizable
data sets to help make it more discoverable and monetizable. This
solution will minimize the task of sorting through hundreds of
hours of content by hand and adding necessary descriptors and
tags.
- Content Engagement and Monetization: These solutions are
designed to help customers seeking to exceed their growth and
revenue goals by finding the best ways to maximize their content's
engagement and revenue. As part of this, the Brightcove AI
Engagement Maximizer will deliver new capabilities like AI-powered
automated video interactivity, personalization, and recommendations
to deeply engage audiences and build loyalty. Brightcove is also
working on an industry-transforming AI Revenue Maximizer solution
that will optimize ad placements and durations to automatically
maximize revenue without impacting viewer satisfaction.
- Quality and Efficiency: These solutions will help
customers manage costs without compromising quality. With
Brightcove’s AI Cost-to-Quality Optimizer, companies can drive down
the cost of encoding, storage, and content delivery without
sacrificing the viewer experience. The solution will continuously
optimize content ingestion and delivery by using a combination of
Brightcove’s Emmy Award-winning Context Aware Encoding (CAE)
technology, market-leading delivery engine, and Quality of
Experience (QoE) insights benchmarks. These will work in tandem to
manage costs automatically for a company based on their choice of
quality levels.
The Brightcove AI Suite is a collaborative, customer-focused
initiative being tested with more than a dozen customers, including
Management Leadership for Tomorrow (MLT), Major League Fishing,
Italiaonline, and OneValley. For a limited time, the company is
expanding its AI pilot program to all customers at no additional
cost.
“As a trusted partner to more than 2,000 global customers, we
are also launching the Brightcove AI Pledge: a commitment to
securely handling customer data with transparency and
responsibility,” said Scott Levine, Chief Product Officer at
Brightcove. “Part of our differentiation will be our ability to
advance Generative AI securely, protecting our customers' most
valuable assets, including transparent guiding principles to
protect customer data and content integrity. We will only use data
and content to train our AI models with explicit permission from
our customers so they can decide their level of inclusion and
security.”
Brightcove is committed to building the world’s smartest,
fastest, and most reliable automated engagement platform, anchored
in video, to revolutionize how customers engage and grow their
audience, increase revenue, and improve business efficiency. The
Brightcove AI Suite will continue to launch new capabilities in the
near and long term based on customer feedback and use.
For more information about becoming a pilot customer, visit
Brightcove.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and
secure streaming technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 60 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow Brightcove on LinkedIn, X,
Facebook, Instagram, Threads, and YouTube. Visit
Brightcove.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240912834356/en/
MEDIA CONTACT Joseph J. Nuñez Director of Global Communications
and Public Relations jnunez@brightcove.com
Brightcove (NASDAQ:BCOV)
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