Blackbaud CRM and Altru Customers Can Now
Leverage Donation Forms that Natively Integrate with Blackbaud's
Payment Processor and CRM Solutions to Give a Completely Connected
Experience
CHARLESTON, S.C., Sept. 18,
2024 /PRNewswire/ -- Blackbaud (NASDAQ: BLKB), the
leading provider of software for powering social impact, today
announced the general availability of Blackbaud Donation
Forms for U.S. Blackbaud CRM™ and Blackbaud Altru®
customers, including both Optimized Donation Forms and Standard
Donation Forms. These donation forms, already available in
Blackbaud Raiser's Edge NXT®, help social impact organizations
raise more, streamline the donor experience, simplify
administrative tasks, and reduce processing costs, enabling them to
sustain and grow their missions. See the forms in action here.
"We're excited to bring Blackbaud Donation Forms to more
customers, providing immense value through our connected systems,"
said Sudip Datta, chief product
officer, Blackbaud. "By integrating directly with our CRM solutions
and our Blackbaud Merchant Services™ payment processor, these forms
can take transactions, process and disburse them in a secure,
unified experience that saves fundraisers time and allows them to
raise more money. No other donation form in the market natively
connects to Blackbaud's ecosystem of solutions like Blackbaud
Raiser's Edge NXT, Blackbaud CRM and Blackbaud Altru."
Blackbaud Raiser's Edge NXT customers have already seen success
with the forms. Using the Optimized Donation Forms, Seed Savers
Exchange saw a 10% increase in their conversion rate and a jump in
average donation amount by 61% from the year prior.
The forms allow nonprofits to choose the fee coverage
option that's right for them—Complete Cover, which provides
free processing, or Donor Cover, which lets supporters
cover their transaction fees. And due to native integration,
managing transactions is easy. With Blackbaud CRM, the transactions
are saved to an enhanced revenue batch for review prior to
committing. In Altru, gifts are added directly to the database.
Optimized Donation Forms
Optimized Donation Forms
reduce the number of decisions for both the organization and its
constituents, resulting in an optimal donor experience and an
increase in click-to donation-conversions. Optimized Donation Forms
are a great choice for campaigns that need a quick visual punch and
that are focused on securing more donors. They are mobile-first and
display seamlessly on a website without the need to create a new
webpage, enabling payment directly within the form. Customizable
with images and a mission statement, they let nonprofits project
consistent branding in a visually appealing, intuitive and engaging
way. Additionally, these intelligent forms automatically adjust to
increase higher-than-average gift amounts based on donor data
analysis.
Standard Donation Forms
Blackbaud Standard Donation
Forms are a great choice for specifically targeted campaigns where
additional data collection is required. They allow organizations to
personalize colors, text, and ask ladders for ultimate
customization and form extension. Standard Donation Forms also
enable you to retain donors better by promoting Recurring Gift
Upsell to encourage one-time donors to give monthly. These forms
include an Intelligent Ask feature that uses AI to present
personalized one-time gift amounts, based on each online donor.
This helps get the right ask amount in front of the right donor to
help organizations increase their average gift amount.
Early Success
Customers in the early access programs
have tested the forms for Blackbaud CRM and Blackbaud Altru,
sharing feedback along the way to enhance the experience. These
customers have reported satisfaction with the ease of use,
customization and flexibility of the forms.
"We've seen an increase in donations using the new forms, and we
were glad to be part of the test group for this new feature," said
Blackbaud Altru user Lauren Hekelnkaemper, Database Administrator
at Descanso Gardens. "It is easy to create forms as well as to
publish them. We love that the forms are both streamlined, yet also
have more customization options than other donation forms. It
mirrors what patrons expect to see from a donation form and is very
intuitive."
Spencer Lassen, Senior Systems
Consultant at Legacy Health, shared, "Integration of the donation
forms into Blackbaud CRM has been seamless. This has been the
easiest and fastest integration of a donation platform in my
career. I am not a graphic designer, but the intuitive interface
and tools have allowed me to easily set up exciting donation forms
and email acknowledgments with a modern look and feel. It has been
easy to roll out to our team allowing more staff to be able to set
up donation forms, which is allowing us to be more responsive to
the emergent fundraising needs of our organization."
Learn More
See the forms in action here, or learn more
and schedule a discovery call here.
Blackbaud Donation Forms are now available at no extra cost to
U.S. organizations who use Blackbaud CRM and Blackbaud Altru and
process transactions with Blackbaud Merchant Services.
About Blackbaud
Blackbaud (NASDAQ: BLKB) is the
leading software provider exclusively dedicated to powering social
impact. Serving the nonprofit and education sectors, companies
committed to social responsibility and individual change makers,
Blackbaud's essential software is built to accelerate impact in
fundraising, nonprofit financial management, digital giving,
grantmaking, corporate social responsibility and education
management. With millions of users and over $100 billion raised, granted or managed through
Blackbaud platforms every year, Blackbaud's solutions are
unleashing the potential of the people and organizations who change
the world. Blackbaud has been named to Newsweek's list of America's
Most Responsible Companies, Quartz's list of Best Companies for
Remote Workers, and Forbes' list of America's Best Employers. A
remote-first company, Blackbaud has operations in the United States, Australia, Canada, Costa
Rica and the United
Kingdom, supporting users in 100+ countries. Learn more
at www.blackbaud.com or follow us on X/Twitter, LinkedIn,
Instagram and Facebook.
Media Inquiries
media@blackbaud.com
Forward-looking Statements
Except for historical
information, all of the statements, expectations, and assumptions
contained in this news release are forward-looking statements that
involve a number of risks and uncertainties, including statements
regarding expected benefits of products and product features.
Although Blackbaud attempts to be accurate in making these
forward-looking statements, it is possible that future
circumstances might differ from the assumptions on which such
statements are based. In addition, other important factors that
could cause results to differ materially include the following:
general economic risks; uncertainty regarding increased business
and renewals from existing customers; continued success in sales
growth; management of integration of acquired companies and other
risks associated with acquisitions; risks associated with
successful implementation of multiple integrated software products;
the ability to attract and retain key personnel; risks associated
with management of growth; lengthy sales and implementation cycles,
particularly in larger organization; technological changes that
make our products and services less competitive; and the other risk
factors set forth from time to time in the SEC filings for
Blackbaud, copies of which are available free of charge at the
SEC's website at www.sec.gov or upon request from Blackbaud's
investor relations department. All Blackbaud product names
appearing herein are trademarks or registered trademarks of
Blackbaud, Inc.
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SOURCE Blackbaud