GUADALAJARA, Jalisco, Nov. 2, 2022
/PRNewswire/ -- Betterware de Mexico S.A.P.I. de C.V.
(Nasdaq: BWMX) ("Betterware" or "The Company") announced that
effective November 1, has appointed
Ms. Karalee Mora to the role of Chief Executive Officer of
JAFRA USA.
Ms. Mora comes to Betterware following 18 years in Direct
Selling, where she acquired extensive knowledge of the industry in
senior marketing positions at companies such as doTERRA and
Perfectly Posh. Most recently she served as Senior Vice President
Marketing in Perfectly Posh, where among her many duties, she
managed a multi-million-dollar marketing budget; effectively
prioritized and allocated resources including ensuring investment
delivered an appropriate return; as well as measured success
through consistent key performance indicators.
Luis G. Campos, Executive
Chairman of the Board, stated, "Karalee is the right leader for
JAFRA USA, given she possesses extensive knowledge of the direct
selling industry. We look forward to benefit from her
leadership and knowledge, which we expect to position JAFRA USA for
strong growth."
JAFRA USA will maintain its focus on mirroring JAFRA Mexico's
business model to improve its fundamentals, transferring successful
strategies and improving significant inefficiencies that existed
prior to the Betterware acquisition, made in late 2021 that
negatively impacted sales force growth, retention and consequently,
net revenues. Ms. Mora leadership will be instrumental in
delivering on our objective to achieve breakeven results by
mid-2023, and she will also lead the initiatives that are expected
to achieve improvements over time and deliver net revenue growth
and improved profitability by Q3 of 2023, including expanding our
demographic reach in the USA from its current focus on the Hispanic
market.
Betterware/JAFRA Group has offered Ms. Judith Sanchez, VP General Manager JAFRA USA, a new position as Director of
Business Development, initially focused in Central America and subsequently in
South America.
About Betterware
Founded in 1995, Betterware de Mexico is the leading direct-to-consumer
company in Mexico focused on
offering innovative products that solve specific needs regarding
organization, practicality, space saving and hygiene within the
household. With the acquisition of JAFRA on April 7, 2022, the Company now offers a leading
brand of Direct Selling in the Beauty and Personal Care products
industry in Mexico and
the United States where it offers
Fragrances, Color & Cosmetics, Skin Care and Toiletries. The
combined company possesses an asset-light business model with low
capital expenditure requirements and a track record of strong
profitability, double digit rates of revenue growth and free cash
flow generation. Today, the Company distributes its products in
Mexico and Guatemala, and with its recent acquisition, it
now has gained presence in the United
States through JAFRA's portfolio of products.
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SOURCE Betterware de México, S.A.B. de C.V.