In its First Super Bowl Commercial in Six
Years, Spectrum Takes Aim at Spotty Coverage
and Service Flaws of Cell Phone Internet
Providers
"Walls Were Getting in the Way"
STAMFORD, Conn., Feb. 11,
2024 /PRNewswire/ -- Spectrum returned to the Super
Bowl tonight for the first time since 2018 with a witty new
commercial poking fun at the spotty coverage of cell phone home
internet providers while highlighting the speed and reliability of
Spectrum Internet.
In the 30-second ad – aptly titled "Holes" – Mom arrives home to
discover her family has smashed a gaping hole in the living room
wall to get a better internet signal. "Turns out the walls were
getting in the way," Dad says.
While comical to think somebody would actually knock holes in
their walls to improve service, the ad illustrates the limitations
of what cell phone home internet users regularly experience. Unlike
the Super Bowl game, there is no contest: Spectrum Internet
delivers 24/7 reliability, security, and dramatically faster
speeds, while saving customers hundreds of dollars per year on
their home internet and mobile service vs. the competition.
The commercial, created by agency Something Different,
debuted in more than two dozen Spectrum markets – including
New York, Dallas, Los
Angeles and Kansas City
(*complete list of markets below)– during the Super Bowl LVIII
matchup between the Kansas City Chiefs and San Francisco 49ers.
Spectrum Home Internet Lives Up to the Hype
Spectrum Internet offers speeds up to 1 Gbps everywhere the
company operates – even through walls – and exceeded advertised
download and upload speeds for all tiers measured, including during
peak weeknight usage between 7 p.m. and 11
p.m., according to the FCC's 2023 Measuring Broadband
America Fixed Broadband Report. By contrast, data shows cell phone
internet providers (aka. "fixed wireless access") failed to
consistently maintain speeds above 25 Mbps, the FCC's minimum
definition for broadband, during peak hours of 7 p.m. to 11 p.m.** More information about
Spectrum Internet is available at www.spectrum.com/internet.
*Spectrum Super Bowl Ad Markets
|
Austin, TX
|
Dayton, OH
|
New York, NY
|
|
Bakersfield,
CA
|
Greensboro,
NC
|
Raleigh, NC
|
|
Binghamton,
NY
|
Harlingen,
TX
|
Reno, NV
|
|
Charlotte,
NC
|
Kansas City,
MO-KS
|
Rochester,
NY
|
|
Cincinnati,
OH
|
Los Angeles,
CA
|
San Antonio,
TX
|
|
Cleveland,
OH
|
Louisville,
KY
|
St. Louis,
MO
|
|
Columbia, SC
|
Milwaukee,
WI
|
Tampa, FL
|
|
Columbus, OH
|
Orlando, FL
|
Wilmington,
NC
|
|
Dallas-Ft. Worth,
TX
|
Portland-Auburn,
ME
|
|
|
|
**Based on
Spectrum's analysis of Ookla® Speedtest Intelligence® data during
Q4 2023 in Spectrum's footprint. Reliable speeds based on
Consistency Score™ comparisons. Faster speeds based on the median
speeds delivered. Peak hours defined as 7-11 p.m. Monday-Friday.
Ookla trademarks used under license and reprinted with
permission.
|
About Spectrum
Spectrum is a suite of advanced communications services offered
by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband
connectivity company and cable operator serving more than 32
million customers in 41 states. Over an advanced communications
network, the company offers a full range of state-of-the-art
residential and business services including Spectrum Internet®, TV,
Mobile and Voice.
For small and medium-sized companies, Spectrum Business®
delivers the same suite of broadband products and services coupled
with special features and applications to enhance productivity,
while for larger businesses and government entities, Spectrum
Enterprise® provides highly customized, fiber-based solutions.
Spectrum Reach® delivers tailored advertising and production for
the modern media landscape. The Company also distributes
award-winning news coverage and sports programming to its customers
through Spectrum Networks. More information about Charter can be
found at corporate.charter.com.
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SOURCE Charter Communications, Inc.