Now accredited for impression and click
metrics across desktop, mobile web, and mobile in-app
environments
NEW
YORK, March 28, 2024 /PRNewswire/ -- Criteo
(Nasdaq: CRTO), the commerce media company, today announced it
achieved its first-ever accreditation by the Media Rating Council
(MRC) for display rendered impression and click advertising metrics
across desktop, mobile web, and mobile in-app environments for
Onsite Sponsored Products and Onsite Display Ads on its enterprise
retail media platforms, Commerce Max and Commerce Yield. As part of
this accreditation, Criteo was evaluated against MRC's guidelines
for detecting and filtering General Invalid Traffic (GIVT), which
provides enhanced assurance that marketers can trust the commerce
outcomes driven on the Criteo platform.
"We commend Criteo for earning MRC accreditation, an important
milestone that speaks to Criteo's commitment to transparency and
industry leadership," said George W.
Ivie, Executive Director and CEO of the MRC. "Retailers,
brands and agencies can now have the confidence this MRC-accredited
measurement solution provides in helping them navigate the booming
retail media space."
This recognition by the MRC validates that Criteo's impression
and click metrics are valid and reliable – providing advertisers
with added transparency. Accreditation by the MRC also included a
review of Criteo's GIVT detection for both Onsite Sponsored
Products and Onsite Display Ads, which enables advertisers and
agencies to flag certain invalid sources.
For years, Criteo has been building a commerce media strategy
for advertisers to connect with consumers throughout their shopping
journey. Retail Media is one of the fastest-growing sectors in
advertising and is expected to represent over $150 billion in global ad spend by 2026,
according to GroupM.
"This accreditation is a significant step forward in the
maturation of retail media, and Criteo couldn't be prouder of this
accomplishment," said Brian Gleason,
Chief Revenue Officer at Criteo. "An industry-grade seal of
approval reinforces our ability to deliver the highest quality,
most accurate measurement for our clients to advance their retail
media strategies."
To earn MRC accreditation, an independent CPA firm engaged by
the MRC completed a comprehensive audit of Criteo's systems and
processes, which was then reviewed by an audit committee comprised
of MRC member representatives, to ensure Criteo's platform meets
the MRC rigorous standards. The MRC's recognition is a significant
achievement that underscores Criteo's reliable and advanced
measurement capabilities.
For more information, please visit here.
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that
enables marketers and media owners to drive better commerce
outcomes. Its industry leading Commerce Media Platform connects
thousands of marketers and media owners to deliver richer consumer
experiences from product discovery to purchase. By powering trusted
and impactful advertising, Criteo supports an open internet that
encourages discovery, innovation, and choice. For more information,
please visit www.criteo.com.
Media contacts
Criteo Public Relations
Jessica Meyers,
j.meyers@criteo.com
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
Forward-Looking Statements Disclosure
This press release contains forward-looking statements,
including our expectations regarding our market opportunity and
future growth prospects and other statements that are not
historical facts and involve risks and uncertainties that could
cause actual results to differ materially. Factors that might cause
or contribute to such differences include, but are not limited to:
failure related to our technology and our ability to innovate and
respond to changes in technology, uncertainty regarding our ability
to access a consistent supply of internet display advertising
inventory and expand access to such inventory, including without
limitation uncertainty regarding the timing and scope of proposed
changes to and enhancements of the Chrome browser announced by
Google, investments in new business opportunities and the timing of
these investments, whether the projected benefits of acquisitions
materialize as expected, uncertainty regarding international growth
and expansion (including related to changes in a specific country's
or region's political or economic conditions), the impact of
competition, uncertainty regarding legislative, regulatory or
self-regulatory developments regarding data privacy matters and the
impact of efforts by other participants in our industry to comply
therewith, the impact of consumer resistance to the collection and
sharing of data, our ability to access data through third parties,
failure to enhance our brand cost-effectively, recent growth rates
not being indicative of future growth, our ability to manage
growth, potential fluctuations in operating results, our ability to
grow our base of clients, and the financial impact of maximizing
Contribution ex-TAC, as well as risks related to future
opportunities and plans, including the uncertainty of expected
future financial performance and results and those risks detailed
from time-to-time under the caption "Risk Factors" and elsewhere in
the Company's SEC filings and reports, including the Company's
Annual Report on Form 10-K filed with the SEC on February 23, 2024, and in subsequent Quarterly
Reports on Form 10-Q as well as future filings and reports by the
Company. Importantly, at this time, macro-economic conditions
including inflation and rising interest rates in the U.S. have
impacted Criteo's business, financial condition, cash flow and
results of operations.
Except as required by law, the Company undertakes no duty or
obligation to update any forward-looking statements contained in
this release as a result of new information, future events, changes
in expectations or otherwise.
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SOURCE Criteo
