FNC is Only Network to Grow its Audience
Versus 2020 and 2016 as MSNBC and CNN Shed Double-Digits
Revamped Primetime Lineup Marks One-Year and
Notches Double-Digit Increases Among Every Hour Versus 2023; “Jesse
Watters Primetime” is Cable News’ Most-Watched Program
Network’s RNC Programming Makes History with
Most-Watched Convention Coverage in Cable News History
FNC Occupied 99 of the Top 100 Cable News
Telecasts; Dominated Every Breaking News Event Throughout
July
FOX News Channel (FNC) finished the month of July as the most
watched network in all of television in weekday primetime,
outpacing not only all of cable but the competition on broadcast
networks ABC, CBS and NBC. Posting its highest July on record and
among top 10 highest-rated months of all time, FNC is the only
channel to grow its audience versus 2020 and 2016, as the
competition shed massive viewership. According to Nielsen Media
Research, FNC has accelerated the most among U.S. television,
gaining the largest percentage of viewers and solidifying its spot
as the go-to destination for all breaking news, occupying the
largest share of the audience since November 2014 (60% in total day
viewers). Attracting the highest viewership in television, FOX News
Media was the leader in news during the attempted assassination of
former President Donald Trump, the Republican National Convention
(RNC), President Biden’s decision to end his re-election campaign
and his first Oval Office address to the nation following the news.
FNC delivered 99 of the top 100 telecasts in cable news, while
MSNBC netted just one and CNN had zero. July was the highest-rated
month since the November 2020 election as more Independents
continued to tune in to FNC over any other network, according to
data from Nielsen MRI Fusion. Additionally, FNC ranked as the top
network in all of cable among upscale, Asian and Hispanic viewers
during total day viewership and 25-54 demo.
In primetime, FNC delivered 3.5 million viewers and 498,000 in
the 25-54 demographic, growing its audience double-digits
year-over-year (+120%) in total viewership and even attracting 236%
more viewers in the 25-54 demo. In total day, FNC drew 1.9 million
viewers and 268,000 in the 25-54 demo, again more than doubling its
demo audience. FNC also posted the most growth month over month,
accelerating 41% in total viewership and 69% in 25-54 demo during
total day hours and 52% in primetime viewers with a 95% bump in the
25-54 demo. In contrast, MSNBC posted its lowest weekday primetime
viewership average of 2024.
FNC is the only network to show growth across the board versus
the prior political seasons, a notable feat due to heightened
viewership during the pandemic and the impact of cord cutting on
the industry. Notably, FNC is up double-digits in both total day
(+17%) viewers and 7-11 PM/ET primetime (+15%), while CNN lost 47%
of total day viewers and 43% in primetime versus 2020. MSNBC
followed suit dropping 40% of total day and primetime viewers. This
trend also is reflected versus 2016, with FNC growing 21% in total
day viewers and 25% in primetime as CNN shed 45% and 47%,
respectively while MSNBC was also down across the board in
primetime.
On Saturday, July 13th, FNC presented live breaking news
coverage of the attempted assassination of former President Trump
at his rally in Butler, Pennsylvania. Posting its highest-rated
weekend ever, FNC delivered 6.9 million viewers and 1.4 million in
the 25-54 demo in primetime on that Saturday, leading all of
television. When the assassination attempt occurred during the 6
PM/ET hour, FNC averaged 4.1 million viewers and 748,000 in the
25-54 demo and its coverage peaked during the 8 PM/ET hour anchored
by Shannon Bream and Bill Hemmer with 7.7 million viewers and 1.6
million in the 25-54 demo. Throughout the breaking news coverage
from 6-9 PM/ET, the network saw 6.4 million views and 1.3 million
in the 25-54 demo.
Additionally, FNC was the dominant network each night of the
RNC, making history as it delivered the highest-rated primetime
convention coverage of all time for the closing night of the
convention (10.4 million total viewers and 2 million in 25-54 demo)
from 10 – 11 PM/ET. Overall, FNC concluded the week with 6.7
million viewers and 1.1 million in the 25-54 demo, during Monday
through Thursday primetime (8-11 PM/ET). In contrast, the
competition failed to draw a significant audience, experiencing a
massive drop off from 2016, as FNC occupied 75% of the entire cable
news primetime audience. In comparison, CNN drew 1.2 million P2+
and 349,000 25-54 demo viewers in primetime and 555,000 and 142,000
A25-54 throughout total day, dropping 67% in both categories and
down 59% and 66% in total day. On MSNBC, the network also dwindled
in viewership, drawing only 1.1 million and 143,000 in primetime
and 702,000 total viewers and 83,000 in 25-54 demo throughout total
day during the four-night period. MSNBC lost 40% and 72% of its
primetime audience and 26% and 66% in total day.
On Sunday, July 21st during breaking news coverage of President
Joe Biden’s decision to end his reelection campaign, FNC again led
all of television across the board. FNC was first to report the
news with anchor Mike Emanuel delivering 1.7 million viewers and
243,000 in 25-54 demo (1:45 – 2PM/ET), while CNN drew 512,000
viewers and 103,000 in 25-54 and MSNBC saw 652,000 viewers and
71,000 in 25-54 demo. From 2- 4PM/ET, FNC notched 3.5 million
viewers and 678,000 in the 25-54 demo. In contrast, MSNBC and CNN,
which was in tape while news broke, both drew 2 million viewers, a
double-digit advantage for FNC. Bumping regularly scheduled
programming, FNC’s primetime lineup from 8 – 11 PM/ET posted 3.3
million viewers and 526,000 in the 25-54 demo on Sunday night. FOX
News Media (FNC & FOX Business) also led the competition during
President Biden’s address to the nation on July 24th, drawing
7,131,000 total viewers and 1,465,000 in the 25-54 demo, beating
the cable news competition combined and outpacing both ABC and CBS
on broadcast.
At 5 PM/ET, FNC’s The Five averaged above 3.9 million viewers
and 396,000 in 25-54 demo, outpacing every program on CNN and MSNBC
across the board. Following the hour, Special Report with Bret
Baier (weeknights, 6 PM/ET) averaged 2.9 million viewers and
337,000 in 25-54 demo, marking its top month since November
2020.
On July 17th, FNC’s revamped primetime lineup marked its
one-year anniversary. Kicking off with The Ingraham Angle at 7
PM/ET and closing with late-night program Gutfeld! at 10PM/ET, each
show grew its timeslot across the board. Overall, from 7 – 11PM/ET,
FNC attracted 37% more viewers and 65% in the 25-54 demo versus the
interim period with each host beating CNN and MSNBC combined in its
time slot with total viewers. For the first time since 2016, FNC
beat Discovery among all younger primetime demos during Shark
Week.
At 8 PM/ET Jesse Watters Primetime was the number one show in
all of cable news, marking its highest-rated month since launch.
For the month, Watters delivered a whopping 4.4 million viewers and
590,000 in the 25-54 demo, crushing the hour by double- and
triple-digit advantages. Notably, year-over-year, Watters grew the
timeslot by 132% with total viewers and 246% with 25-54 viewers,
establishing the program as the fastest growing program in all of
cable news.
FNC’s hit late-night program Gutfeld! continued as the genre’s
most-watched in broadcast and cable television in viewers, 25-54
and the younger A18-49 demographic with nearly three million
viewers, 458,000 in 25-54 demo and 296,000 in A18-49. During the
month of July, Gutfeld! notched its largest audience in viewers and
25-54 demo in program history as it outranked CBS’ The Late Show
with Stephen Colbert, ABC’s Jimmy Kimmel Live!, NBC’s The Tonight
Show with Jimmy Fallon, Late Night with Seth Meyers, CBS’ After
Midnight and Comedy Central’s The Daily Show with Jon Stewart. The
program also finished the month on track to have its most-watched
year in program history.
FNC’s primetime lineup once again swept the competition every
hour, beginning at 7 PM/ET with FNC’s The Ingraham Angle averaging
3.3 million viewers and 423,000 in the 25-54 demo. FNC’s Hannity at
9 PM/ET remained dominant, nabbing 4.3 million viewers and 657,000
in the 25-54 demo, making it the top show of the month in the 25-54
demo. Closing the night at 11 PM/ET, FOX News @ Night
surpassed the competition, delivering 1.7 million viewers and
282,000 in 25-54 demo. Notably all three shows posted their best
months since November 2020.
From 5-6 AM/ET, FOX & Friends FIRST netted 634,000 viewers
while FNC’s signature morning show FOX & Friends (weekdays, 6-9
AM/ET) finished the month with 1.3 million viewers and 188,000 in
the demo, outpacing the competition across the board. The program
has remained the number one cable news program in the mornings with
both categories for more than three straight years and 41
consecutive months in 25-54 demo.
FNC’s daytime lineup, led by two-hour morning news program
America’s Newsroom with Bill Hemmer and Dana Perino (weekdays, 9-11
AM/ET), saw 2 million viewers and 257,000 in the 25-54 demo. The
Faulkner Focus at 11 AM/ET, anchored by Harris Faulkner, notched
2.1 million viewers and 265,000 in the 25-54 demo, marking the
show’s second best month since launch with viewers. At 12 PM/ET,
Outnumbered earned 2.2 million viewers and 271,000 in the demo.
From 1-3 PM/ET, America Reports with John Roberts and Sandra Smith
garnered 2.2 million viewers and 283,000 in the 25-54 demo, marking
the show’s best month ever. Each of these programs outperformed
NBC’s Today with Hoda and Jenna, NBC News Daily, GMA3, Kelly
Clarkson Show and The Talk in total viewers. At 3 PM/ET, anchor
Martha MacCallum’s The Story averaged 2.4 million viewers and
309,000 in the 25-54 demo, beating ABC’s The View in viewership.
Your World with Neil Cavuto at 4 PM/ET nabbed 2.1 million viewers
and 259,000 in the 25-54 category for the month, marking its best
month November 2020.
FNC also continued to excel against the competition throughout
the weekend for the month, outpacing CNN and MSNBC across both
total day and primetime with viewers and winning every hour with
total viewers and 25-54 demo. FNC defeated CNN and MSNBC combined
in total viewers and the 25-54 demo both days. On Saturdays, The
Big Weekend Show was number one across the board, drawing 3,053,000
viewers and 546,000 in the 25-54 demo. FOX News Live followed on
Saturday earning 1.8 million viewers and 323,000 in the 25-54 demo.
FOX Report with Jon Scott also nabbed 1.8 million viewers (217,000
A25-54) and FOX News Saturday Night with Jimmy Failla attracted 1.2
million viewers (161,000 A25-54.) FNC’s Life, Liberty and Levin
delivered 1.7 million viewers and 180,000 among 25-54 demo, while
One Nation with Brian Kilmeade drew 1.6 million viewers and 188,000
in the 25-54 demo. Neil Cavuto’s Cavuto Live remained dominant in
its hour, securing 1.4 million viewers and 181,000 25-54 demo
viewers.
On Sundays, FNC’s Life, Liberty and Levin earned the top-rated
show in viewers and the younger demo, garnering 1.9 million viewers
and 221,000 with 25-54 demo while Sunday Morning Futures with Maria
Bartiromo at 10 AM/ET saw 1.7 million viewers and 193,000 in the
demo. FOX & Friends Sunday also outpaced every CNN and MSNBC
program in viewers, with 1.6 million viewers and 217,000 in 25-54
demo. At 11 AM/ET, MediaBuzz, hosted by Howard Kurtz, delivered 1.3
million viewers and 149,000 in the 25-54 demo while Sunday Night in
America with Trey Gowdy garnered 1.6 million viewers and 142,000
A25-54.
On the digital front, FOX News Digital is pacing towards its
best month of media initiates and total minutes spent since
November 2020 according to Adobe Analytics. Additionally, the week
of July 14th, following the assassination attempt on former
President Trump and the Republican National Convention, FOX News
Digital saw its top week in 2024 with unique devices. FOX Nation is
also experiencing increased engagement, with time spent watching up
52% versus June 2023 and up 49% versus same time last year.
Currently, July 2024 is charting as the highest performing month
for the platform in minutes watched since April 2023.
JULY 2024 NIELSEN NUMBERS VS. JULY 2023
(Monday-Sunday, Live + Same Day): TOTAL DAY FNC:
1,899,000 total viewers (268,000 in 25-54) up 78% P2+ and up 120%
A25-54 CNN: 523,000 total viewers (111,000 in 25-54) up 23% P2+ and
up 42% A25-54 MSNBC: 721,000 total viewers (82,000 in 25-54) flat
P2+ and up 9% A25-54
PRIMETIME (8-11P) FNC: 3,452,000 total viewers (498,000
in 25-54) up 120% P2+ and up 236% A25-54 CNN: 856,000 total viewers
(206,000 in 25-54) up 60% P2+ and up 98% A25-54 MSNBC: 1,184,000
total viewers (136,000 in 25-54) up 5% P2+ and up 26% A25-54
JULY RATINGS FOR THE TOP FIVE PROGRAMS
IN CABLE NEWS: Total Viewers: Jesse Watters
Primetime (4,413,000), Hannity (4,300,000), The Five (3,854,000),
The Ingraham Angle (3,314,000), Special Report (2,913,000),
Adults 25-54: Hannity (657,000), Jesse Watters Primetime
(590,000), Gutfeld! (458,000), The Ingraham Angle (423,000), The
Five (396,000)
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240730471391/en/
FOX News Media Contact: Alexandra Coscia: 212.301.3272 or
Alexandra.Coscia@FOX.com
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