Freshpet Appoints Nicki Baty as Chief Operating Officer
03 Septiembre 2024 - 7:00AM
Freshpet, Inc. (“Freshpet” or the “Company”) (Nasdaq: FRPT) today
announced Nicki Baty has been appointed Chief Operating Officer,
effective September 1, 2024. Ms. Baty will report directly to Billy
Cyr, Chief Executive Officer.
Ms. Baty has a strong track record of scaling businesses, having
spent nearly 20 years at Colgate-Palmolive where she most recently
served as President and General Manager of Hill’s Pet Nutrition
U.S. She has deep experience in driving transformative growth
initiatives and leading businesses across multiple international
markets.
"Freshpet is changing the pet food industry, and
we intend to continue our rapid growth. Nicki brings us a proven
track record of scaling a large business, a commitment to animal
health and wellbeing, and broad international experience that will
support our efforts to accomplish our goals. We are excited to
welcome Nicki to the team to help take us to the next level as a
multi-billion-dollar organization,” commented Billy Cyr, Freshpet’s
Chief Executive Officer. “Nicki has demonstrated success in areas
that we have identified as future Freshpet opportunities for
growth, and we believe she will be a great addition to the team to
help us build on our solid momentum.”
Scott Morris built and created Freshpet’s
original products, brands and marketing model. Continuing in his
role as President and Co-Founder, he will be responsible for
developing the future of Freshpet’s product portfolio, starting
from ingredients to a reimagined consumer proposition utilizing
next-generation manufacturing technologies. The goal is to provide
Freshpet with the next decade of competitive advantage, solidifying
its leadership in fresh pet food. He will work closely with Ms.
Baty and the commercial team as the co-founder of the business to
fortify the Company’s future business and growth models.
“I have been fortunate to work with Nicki over the past two
years on industry initiatives. I am thrilled she is joining
Freshpet. My entrepreneurial skills and Nicki’s demonstrated
ability to build organizational capability are an unbeatable
combination. Working together as part of the talented team we have
developed will help Freshpet reach its full potential,” added Scott
Morris, President and Co-Founder.
“The team have built Freshpet into an incredible business,
pioneering fresh pet food in the U.S. and transforming the
category. Many households in the U.S. are now Freshpet shoppers and
I believe there is terrific runway to scale the business,” said Ms.
Baty. “I look forward to bringing my commercial, operational and
global experience to the team and contributing to Freshpet’s future
success.”
Ms. Baty will have responsibilities consistent with her role as
COO. However, until May 10, 2025 her commercial responsibilities
will be limited to the Mass, Grocery, and Club
channels.
Nicki Baty Biography
Nicki Baty brings extensive operational and leadership
experience managing brands across the UK, Europe and the U.S. Over
her nearly 20-year tenure at Colgate-Palmolive, Ms. Baty held a
variety of roles. She most recently served as President &
General Manager of Hill’s Pet Nutrition U.S. from 2020 to 2024,
where she executed a strategic plan to drive growth and scale a
multi-billion-dollar business. Previously, she served as Senior
Vice President of Global Sales & General Manager of Latin
America and Asia for Hill’s Pet Nutrition, General Manager of the
Nordic Region, General Manager of the Netherlands, and European
Customer Development Director. From 2000 to 2005, she held various
roles at Unilever in the UK. Ms. Baty holds a degree in Law and
Business from the University of Warwick.
About FreshpetFreshpet’s mission is to improve
the lives of dogs and cats through the power of fresh, real food.
Freshpet foods are blends of fresh meats, vegetables and fruits
farmed locally and made at our Freshpet Kitchens. We thoughtfully
prepare our foods using natural ingredients, cooking them in small
batches at lower temperatures to preserve the natural goodness of
the ingredients. Freshpet foods and treats are kept refrigerated
from the moment they are made until they arrive at Freshpet Fridges
in your local market.
Our foods are available in select grocery, mass, digital, pet
specialty, and club retailers across the United States, Canada and
Europe. From the care we take to source our ingredients and make
our food, to the moment it reaches your home, our integrity,
transparency and social responsibility are the way we like to run
our business. To learn more, visit www.freshpet.com.
Connect with
Freshpet:https://www.facebook.com/Freshpet https://x.com/Freshpet http://instagram.com/Freshpet http://pinterest.com/Freshpet https://www.tiktok.com/@Freshpet https://www.youtube.com/user/freshpet400
Investor Contact:
Rachel Ulsh
Rulsh@freshpet.com
Media Contact:
Press@freshpet.com
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