Alessia's fans will experience a
behind-the-scenes look at the creative process for her Love &
Hyperbole album trailer through an episodic series, brought to life
by Lenovo's smarter technology and Intel's cutting-edge
processors.
LOS
ANGELES, Dec. 19, 2024 /PRNewswire/ -- In their
sixth year of collaborating with globally-renowned artists to bring
their creative visions to life, Lenovo, Intel, and Universal Music
Group For Brands (UMGB), announced a new partnership with
singer/songwriter and GRAMMY® Award-winning artist Alessia Cara. This collaboration is
anchored in Lenovo's "Made By" campaign, positioning Alessia as the
inspiration for a multi-faceted experience that celebrates the
intersection of music, creativity, and technology. The campaign is
a testament to the anticipation of Alessia's fourth studio album,
Love & Hyperbole, set to release on February 14, 2025. The new record showcases her
evolution as a powerhouse vocalist and empathetic songwriter.
At the core of this partnership is the creation of a visually
stunning album trailer and accompanying miniseries designed through
collaboration between Alessia, her creative team, and some of
today's most influential creatives across production, styling,
design, and world building. Directors Dario
Caracciolo and Gordy De St.
Jeor are adapting the album into a visual trailer experience
while celebrity stylist Christian
Stroble delivers the wardrobe aesthetic. Visual Artists and
Content Creators Maris Jones and Gaia
Alari are lending their unique creative talents to build
custom graphics and set design key scenes for the trailer. All
creatives involved in the production will utilize the Lenovo Slim
7i Aura Edition and other Lenovo Yoga devices to bring their
artistic visions to life. Beyond the influential creatives, all
members of the creative and production teams, from storyboarding to
creating captivating graphics, will utilize Lenovo's laptops with
Intel Core Ultra processors to empower and elevate each phase of
the creative process.
"It's been over a three year journey and I'm so happy that
Love & Hyperbole will finally get to float around in the
universe," said Cara. "What we are creating with this
trailer is a testament to Lenovo and Intel's innovative technology
and a talented creative team who worked so hard to bring the world
I've been creating to life. We had a ton of fun making this. I hope
my listeners love these visual stories as much as I do."
The "Made By Alessia Cara"
campaign will feature a three-part episodic series that documents
the creative journey behind the development of the album trailer,
capturing how Lenovo and Intel support and inspire Alessia's
vision. Throughout these episodes, fans will get an exclusive look
into the creative process, how Lenovo's laptops and Intel Core
Ultra processors amplify collaboration and creativity for Alessia
and her team and emphasize the integral roles of Maris Jones and Gaia
Esther Maria in shaping the project's artistic
direction.
"At Lenovo, we are always seeking ways to showcase the
interconnectedness of creativity and technology across our partners
and products," said Milo
Speranzo, Chief Marketing Officer, Lenovo North America.
"The 'Made By Alessia Cara'
partnership offers fans an exclusive look into her latest album
while highlighting the creators and tech that brought it to
life."
"With technology as our canvas, Intel is pushing the boundaries
of creativity and collaboration to enhance the human experience,"
said Asma Aziz, America's
Marketing Director at Intel. "AI empowers us to amplify
imagination and innovation, proving that when applied in amazing
partnerships such as this one with Lenovo, technology has limitless
potential to inspire and connect."
"Universal Music Group for Brands, Lenovo, and Intel have
continued to collaborate on campaigns that highlight the
transformative role of technology in shaping the music industry,"
said Richard Yaffa, EVP of
Universal Music Group For Brands. "The 'Made By Alessia Cara' campaign is another example of how
we think beyond the conventional to provide artists with the tools
to bring their creative visions to life. By partnering with Alessia
on this campaign and utilizing Lenovo and Intel's innovative
technology, we're all able to enhance the storytelling of her
newest album and inspire audiences to see the possibilities when
imagination is empowered by technology."
In addition, Lenovo, Intel, and Alessia will host an exclusive
album underplay event for fans in early February 2025. This event will feature a live
performance by Alessia accompanied by interactive projection
mapping and other immersive elements, all designed to highlight the
synergy between music, art, and Lenovo and Intel's cutting-edge
technology.
The Lenovo Yoga Slim 7i Aura Edition and additional Lenovo Yoga
products used in the campaign exemplify Lenovo's ongoing commitment
to empowering creativity through technology. Enabled by Intel Core
Ultra processors, Lenovo Aura Edition devices were imagined and
co-engineered with Intel to deploy premium experiences like Smart
Modes, Smart Share, and Smart Care to provide creators like Alessia
with the tools they need to fully immerse themselves in the
creative process. Paired together, Lenovo's laptops and Intel's
processors seamlessly combine productivity with an intuitive user
experience that supports and elevates creative output.
Fans can anticipate the release of Alessia Cara's official album trailer and the
episodic series in January 2025,
followed by the highly anticipated album Love &
Hyperbole on February 14, 2025.
Head to lenovo.com/yoga soon for more information on the
partnership.
About Alessia
Cara
Since catapulting to stardom with quintessential
loner anthem "Here" in 2015, the singer/songwriter has matured
alongside her audience, capturing the highs and lows of adolescence
and young adulthood with camera-like clarity. In many ways, Cara's
new era is a snapshot of an artist finally processing her meteoric
rise in the music industry. The Grammy winner's debut single,
"Here," peaked at No. 5 on the Billboard Hot 100 and went on to
sell three million copies. Her platinum-selling debut album,
Know-It-All, delivered another smash hit with "Scars to Your
Beautiful" and she memorably contributed "How Far I'll Go" to the
Moana soundtrack. She then added further platinum plaques to her
collection with "Stay," a dizzying club collaboration with Zedd,
and an unforgettable feature on Logic's "1-800-273-8255." The
Brampton, Ontario, native returned
in 2018 with The Pains of Growing, which won a Juno Award
for Best Album and Songwriter of the Year cemented Cara as one of
her generation's foremost singer/songwriters. Her last album, In
The Meantime, that featured hit singles "Best Days" and "Sweet
Dream." The album was met with critical acclaim from Pitchfork,
Billboard, Rolling Stone, with The New York
Times calling it "Incisive and introspective as ever.
Cara continues to position herself as both pop star and
therapist."
About Lenovo
Lenovo is a US$57
billion revenue global technology powerhouse, ranked #248 in
the Fortune Global 500, and serving millions of customers every day
in 180 markets. Focused on a bold vision to deliver Smarter
Technology for All, Lenovo has built on its success as the world's
largest PC company with a full-stack portfolio of AI-enabled,
AI-ready, and AI-optimized devices (PCs, workstations, smartphones,
tablets), infrastructure (server, storage, edge, high performance
computing and software defined infrastructure), software,
solutions, and services. Lenovo's continued investment in
world-changing innovation is building a more equitable,
trustworthy, and smarter future for everyone, everywhere. Lenovo is
listed on the Hong Kong stock
exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To
find out more visit https://www.lenovo.com, and read about the
latest news via our StoryHub.
About Intel
Intel (Nasdaq: INTC) is an industry
leader, creating world-changing technology that enables global
progress and enriches lives. Inspired by Moore's Law, we
continuously work to advance the design and manufacturing of
semiconductors to help address our customers' greatest challenges.
By embedding intelligence in the cloud, network, edge and every
kind of computing device, we unleash the potential of data to
transform business and society for the better. To learn more about
Intel's innovations, go to newsroom.intel.com and intel.com. ©
Intel Corporation. Intel, the Intel logo, and other Intel marks are
trademarks of Intel Corporation or its subsidiaries. Other names
and brands may be claimed as the property of others.
About Universal Music Group For Brands
Leveraging the
power of music and culture to accelerate business, UMG For Brands
offers a unique global approach to making brands culturally
relevant and brand marketing, with teams in 74 countries. Whether a
brand is looking to shift perception, reach a new generation, boost
sales or build loyalty; UMG For Brands helps define a brand's
authentic voice in culture. Recent CLIO and Cannes Lions wins are a
testament to the true synergy that can be achieved between
culturally relevant artists and brands. Learn more at
www.umgb.com.
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