BEIJING, April 22, 2021 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is pleased to announce that it has won
four prizes at Digital Media Awards China 2021. Commenting on
iQIYI's achievement, the organizing committee of the Digital Media
Awards China 2021 said that the Company is an industry-leading
innovator in technology-enabled content creation grounded in
premium original content, providing its young users with diverse
entertainment and viewing experiences while creating a
forward-looking marketing model.
iQIYI was awarded the Digital Media Innovator of the Year and
Best Digital Marketing Team Awards as well as Bronze Awards for
Best Use of Integration and Education. The winners were announced
on 16 April 2021.
Organized by leading marketing publication Campaign
Asia-Pacific, Digital Media
Awards China 2021 celebrates the best digital marketing work,
innovation and talent from across Greater
China. Participants and entries this year hailed from
world-renowned companies including Huawei, Google, Coca-Cola, BBDO,
Ogilvy and GroupM.
With 2020 having been a trying year, the judges this year
focused on the creative and strategic ways that companies leveraged
media to gain insights into consumers, reach target audiences and
impact consumers' behavior.
iQIYI won Digital Media Innovator of the Year due to its
wide-ranging and effective use of digital technology across its
business. The Company continues to build a young, vibrant brand
identity, creating diverse viewing experiences based on rich
content and cutting-edge technology to meet young people's need for
personalized entertainment.
On the consumer side, iQIYI has established the wildly popular
FOURTRY brand through the variety show of the same name and
expanded its presence in the offline immersive virtual reality
experience industry, allowing users to experience instead of just
viewing. On the marketing side, the Company has successfully helped
brands form deep connections with its users through diversified
advertising campaigns that create long-term value for brands
despite the ongoing economic uncertainty.
iQIYI's Marketing Department picked up the Best Digital
Marketing Team Award. Through the team's ability to create trending
topics that went viral around specific topics, the Company's
content has been able to achieve phenomenal popularity. The team's
unique marketing approach, which combines technology, content, and
values, fueled heated debates among users throughout the year while
empowering iQIYI's clients to improve brand awareness and drive
business results.
Bronze Award for Education for a campaign called 'The master
behind a working mom's life issues' in which Zuoyebang, a Chinese
online education app, used targeted advertising by sponsoring one
of iQIYI's most popular variety show called MR.
HOUSEWORK. With approximately 60% of viewers being women
that are married with children, Zuoyebang effectively improved its
brand awareness and affinity among target audience.
The Company won the Bronze Best Use of Integration Award for its
'iQIYI movies on the cloud' campaign. By working with key opinion
leaders in the movie industry, iQIYI streamed movies with
accompanying services such as movie critics and review that allowed
viewers to engage with the content and make friends with
like-minded fans. The campaign highlighted iQIYI's enduring
commitment to delivering effective solutions to partners and users
via its technology, content and marketing capabilities.
With a focus on innovation and a desire to drive the development
of online entertainment through the deep integration of technology
and content, iQIYI recently became the world's first company to
deliver an extended reality (XR) live concert on cinematic class
LED stage with photorealistic virtual production. The show, which
was titled "X-City", featured THE9, a Chinese girl group formed by
the top nine members of season two of iQIYI's hit reality talent
show Youth with You. "X-City" was an audio-visual
XR feast that gave viewers a futuristic engagement and interaction
experience. Going forward, iQIYI will continue to leverage
state-of-the-art technology to create cutting edge content and
experiences for users while also providing its partners with more
targeted and effective marketing services.
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SOURCE iQIYI