BEIJING, June 27,
2022 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, recently announced the debut of
several new drama series, films,
and variety shows for the summer of 2022. As the first batch of
shows released from the 213 new releases announced on May 20, the new titles are closely aligned with
the latest viewing trends and demonstrate iQIYI's continuous
success in producing premium original content.
New content that entertains and inspires viewers
The latest summer releases span across many themes, meeting
diverse viewer preferences and further enriching iQIYI's already
expansive content library. The wide selection of content includes
drama series, such as Dr. Tang, The Heart Of Genius,
and The Lord Of Losers released under iQIYI's LAUGH ON
Theater, as well as Love The Way You Are released under
iQIYI's SWEET ON Theater; variety shows such as The Detectives'
Adventures Season 2 and The Rap of China 2022; and the animation
Deer Squad Season 2 as well as the film Face's
Verb.
By drawing on the everyday experiences and stories of the
general public and the latest social trends, iQIYI produces
original content that strongly resonate with a wide range of
viewers. For instance, the titles released on May 20 featured several works that chronicle the
experience of modern women in different stages of life.
My Way portrays the
challenges faced by four young mothers, while My Later Half Of
Life documents the stories of middle-aged women seeking a
balance among their marriage, career, and need for
self-actualization.
"Our goal is to present innovative storytelling on matters that
are close to our viewers' heart, to make them feel seen and
understood," said WANG Xiaohui, President of Professional Content
Business Group (PCG) and Chief Content Officer of iQIYI.
The new releases also showcase the success of iQIYI's
studio-based production model, offering titles under different
themes. From the suspense-themed LIGHT ON Theater, the
romance-themed SWEET ON Theater, to the comedy-themed LAUGH ON
Theater, iQIYI gains and retains users through delivering
well-curated and thoughtful content that resonates across different
user groups.
JIANG Bin, Vice President of iQIYI, further shared that thanks
to the studio model, iQIYI is able to capture the latest cultural
trends and offer rich variety of content. "Content production
at iQIYI is built upon our studio model. With each studio
having its particular focus and driving brand influence, it helps
iQIYI improve operational efficiency and develop contents that
cover a wide range of genres."
Curating opportunities for multi-channel viewer
interaction
By leveraging market insights and technology, iQIYI continues to
develop new ways to facilitate meaningful viewer interaction on-
and offline. In the newly released The Lord of Losers,
iQIYI's Interactive Video Guideline (IVG) allows users to
personalize plot-setting. The latest development in
technology-enabled user interaction came at the heel of the "Chat
Together" feature, which enables users to partake in a joined
viewing experience by sharing invitation links.
With outdoor activities rising in popularity in China, iQIYI will also curate an
online-offline entertainment experience by hosting a multi-theme
outdoor film watching event, which features unique scenes from
iQIYI's well-loved contents, allowing viewers to interact offline
with the IPs they enjoy.
CONTACT: iQIYI Press, press@qiyi.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/iqiyi-releases-new-titles-for-the-summer-showing-its-continued-strength-in-developing-premium-original-content-301575593.html
SOURCE iQIYI