BEIJING, July 5, 2022
/PRNewswire/ -- iQIYI, an innovative market-leading online
entertainment service in China,
announced on Jul. 5 the latest
released interactive drama series The Lord of Losers had
achieved high audience participation rate. From interactive dramas
to participatory variety shows and XR concerts, iQIYI continues to
push the boundary of participation with rich choices of plots and
immersive settings.
It further demonstrates iQIYI's commitment to employing
ever-evolving technology to enhance user experience and forge
greater connection between the audience and the content.
Wider choices and more immersive experience
Released on Jun. 18 under iQIYI's
LAUGN ON Theatre, The Lord of Losers is a sitcom featuring
the office life of young professionals. In the interactive fifth
episode "Virtual Partner," audience are invited to help make
choices for the leading character as he experiences the company of
the virtual character during the epidemic.
Viewers can choose the clothes for the virtual character as well
as decide a major storyline. The episode has 15 optional settings
with 22 achievements for the audience to accomplish in total. In
addition to a wider variety of choices than existing interactive
dramas, the episode has equipped each different possible ending
with a unique theme song in an attempt to present more complete and
immersive storytelling.
The innovative features resulted in 93% audience participation
rate and an average user viewing time of over 30 minutes.
The Lord of Losers marks iQIYI's latest interactive drama
series with ever-evolving features, after the likes of the first
interactive drama series in the industry titled His Smile in
2019, and the widely anticipated title iPartment Season 5 in
2020.
Laying the foundation with technology
In May 2019, iQIYI introduced the
Interactive Video Guideline (IVG), the world's first such
framework, and Interactive Video Platform (IVP), to help content
creators develop high-quality interactive entertainment experiences
more conveniently and efficiently, from concept development to
plot-setting.
"The guideline not only lays a good foundation for the industry,
but also reduces iQIYI's cost of configuring interactive content
across its ever-expanding array of content," said a representative
of Interactive Content at IQIYI.
"With growing cases and experience, the content team will be
able to transplant existing settings to emerging content and employ
IVP with less support from technical teams," said the
representative, adding some of the interactive capabilities from
The Lord of Losers have been reused in the trailer for
The Detectives' Adventures 2.
In addition to dramas, iQIYI has applied interactive functions
to different areas, including variety shows and XR concerts. The
variety show Game of Shark introduced the Shark Mode,
allowing users to directly take on the identity of a character and
join their favorite celebrities in collecting hidden clues and
identifying the murderer. Meanwhile, iQIYI launched in March 2021 its THE9 "X-City" extended reality
(XR) concert. Backed by its cutting-edge XR technologies and
interactive video technology, the concert brought to life the high
level of immersion and real-time interaction between THE9 and their
fans.
ZHENG Xiaoyi, Vice President of iQIYI, emphasized the vital role
interactive features play in offering enhanced user experience and
building a well-connected community. "iQIYI will continue to
develop IP content as a core business strategy, to create a fully
immersive interactive experience with technology, to build stronger
bond with audience with digital assets, and to build a new social
universe based on users' interests."
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI