BEIJING, Aug. 11, 2016 /PRNewswire/ -- Allied eSports
announced today that it has entered into a strategic investment
partnership with Santa Ana,
California-based Esports Arena. The partnership includes
investment toward new Esports Arena locations in North America, with the first location to open
in Oakland, and expansion of
Esports Arena's broadcast capabilities in its Santa Ana location. The companies will also
plan and coordinate future tournaments and leagues in each other's
venues.
Development on "Esports Arena: Oakland" will begin immediately in the city's
Jack London Square with a target opening date at the end of 2016.
The space will build on Santa
Ana's Esports Arena model with a robust weekly event
schedule and be equipped with a modular gaming and event space,
state-of-the-art broadcasting equipment, a production studio, a
green room, and a bar.
This is the most recent news from Allied eSports since the
company's formation was announced in its Wangyu eSports Arena in
Beijing on March 23, 2016. The announcement in North America is key to the company's mission
of building a global network of esports arenas from which to host
tournaments and leagues and develop new content formats for
esports.
"Partnering with Esports Arena is the next step for Allied
eSports in building our worldwide arena footprint and launching
consistent tournaments on a global scale," Jud Hannigan, Senior Vice President of Allied
eSports said. "Not only will Esports Arena be the North American
home of our upcoming tournaments and leagues, but we are looking
forward to expanding on the success of Esports Arena Santa Ana,
bringing its distinct impact on the esports community to
Oakland and other markets."
Esports Arena opened in October
2015 and has been successful in building audiences and
consistently hosting events and competitions across many popular
gaming titles. Its location in Santa
Ana has become a North American destination for casual
gamers, professional esports teams and both publisher and
sponsor-organized events, and will be adding a new production
studio as a result of the partnership with Allied eSports.
"While Esports Arena has taken pride in our ability to translate
the energy of our events in the arena to our broadcasts, the chance
to add an industry-leading studio in Santa Ana will enable us to offer much more
dynamic broadcast options to the industry, with increased
opportunities for content creation," Paul
Ward, CEO of Esports Arena said. "In addition to the
aggressive expansion plans in Oakland and other markets, aligning with
Allied eSports will allow us to bring exciting events to
North America as well as provide
an avenue for exposure and participation into what's happening
around the globe for gamers here."
With the addition of Esports Arena to the Allied eSports
Property Network, the company now has locations in Asia and North
America with an upcoming announcement in the European market
coming at Gamescom in Cologne,
Germany on August 17.
Additional markets under exploration include Korea, Russia, the Middle
East and Southeast
Asia.
"Esports Arena is a perfect fit for us as its founders share our
vision and are already executing in Southern California what we are developing
globally," Hannigan said. "Ultimately, this worldwide
infrastructure is what is going to attract gamers, publishers,
audiences and sponsors to our tournaments and leagues and allows us
to create impactful events and content for the esports
community."
Allied eSports expects to expand its network to more than 10
esports properties globally in the next 3-5 years, developing
esports content hubs and connecting more closely with the global
gaming community.
Allied eSports Contact
Koven Song -
koven@allied-esports.com
mobile: (+86)13601282420
Esports Arena Media Contact
Tiffany Chiu -
tiffany@esportsarena.com
About Allied eSports
Allied eSports is a joint venture
of the largest esports, sports and entertainment companies in
China -- Ourgame International (SEHK: 6899), Wangyu
Wangka -- the largest internet cafe chain in China, KongZhong (Nasdaq: KZ), Ourpalm (SZSE:
300315) and iRena (NEEQ: 834358). The company's mission is to build
a global, competitive esports property designed to connect players
and fans via a network of arenas around the world, which will serve
as both battlegrounds and content-generation hubs. The first Allied
eSports property, Wangyu eSports Arena, opened its doors in late
2015 in the heart of downtown Beijing.
About Esports Arena
Esports Arena is North America's premier esports venue,
community hub and production company. Esports Arena launched in
2015 and is located in downtown Orange
County, California. Esports Arena's unique modular facility
allows for small-to-large-scale, expertly produced eSports and
entertainment events. Esports Arena hosts daily video game
competitions, produces unique content, and rents space/equipment to
the esports/interactive entertainment industry.
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SOURCE Allied eSports