Venture towards winter relaxation where our
exclusive collection invites you to discover the warmth of
luxurious comfort.
STAMFORD, Conn., Nov. 8, 2023
/PRNewswire/ -- The Lovesac Company, the home furnishing brand
best known for its Sacs, The World's Most Comfortable Seat™, has
unveiled a new limited-edition collection just in time for the
holiday season. The Lovesac story began 25 years ago when Founder
and CEO Shawn Nelson hand-crafted
the original eight-foot-wide foam-filled "Lovesac" in his childhood
Utah home. Since then, the brand's
Sacs category has continued to innovate and evolve to focus on the
ultimate in comfort and style. The Northern Nights Sac
Collection consists of three holiday-inspired fabrics that showcase
timeless and stylish faux furs, striking the perfect balance
between cloud-like comfort and arctic elegance.
Featuring the most dense and luxurious faux fur options to date,
the limited-time collection offers Cover options in Snow Leopard
Phur, Black Bear Phur and Grizzly Phur. This exclusive luxe
assortment is perfect for those looking to make their living room
comfy and cozy this holiday season. The Snow Leopard Phur promotes
a short to medium pile fabric with shades of white, tan, and grey
with subtle stripes and spots. For those looking for premium
warmth, the Black Bear Phur features long piles made to resemble a
winter coat, offering the ultimate comfort as the temperatures
outside drop. The last fabric in the collection, the Grizzly Phur,
showcases shades of dark brown and black with a medium to long
pile, creating an unmatched comfort experience for cozy winter
nights.
"The timeless appeal of the iconic Phur fabrics, paired with our
curated modern aesthetic, is the perfect combination this holiday
season," said Lovesac Founder and CEO, Shawn Nelson. "Lovesac has been Rewriting the
Rules of Comfort™ for more than 20 years, prioritizing versatility
and adaptability to ensure customers can customize the perfect
setup for their home. Adding to the 200+ Cover options Lovesac
already offers, this limited-edition collection was dreamed up with
life's simple luxuries in mind."
The Northern Nights Collection fabrics are offered in all Sac
sizes, Squattomans, and Footsacs. Current Lovesac Sacs owners can
easily swap in a new look, with changeable and washable Cover
fabrics.
To celebrate the season of giving, the Northern Nights Sac
Collection and bundle offerings will be offered at 30% off through
the holiday season while supplies last. Additionally, Lovesac has
launched a variety of promotions to consumers this holiday season,
including early Black Friday deals and offerings, perfect for
someone looking to give the gift of Total Comfort™. Starting now
through November 26, the brand has
launched a 30% off promotion on all Sactionals, StealthTech, Sacs,
and Accessories.
The new collection is available for purchase starting today
while supplies last in all Lovesac showrooms and online at
lovesac.com. To find the closest Lovesac showroom to you, visit the
brand's Showroom Locator.
About The Lovesac Company
Based in Stamford, Connecticut,
The Lovesac Company (NASDAQ: LOVE) is a technology driven
company that designs, manufactures and sells unique, high-quality
furniture derived through its proprietary Designed for Life
approach which results in products that are built to last a
lifetime and designed to evolve as customers' lives do. The current
product offering is comprised of modular couches called Sactionals,
premium foam beanbag chairs called Sacs, and the Sactionals
StealthTech™ Sound + Charge System. As a recipient of Repreve's 6th
Annual Champions of Sustainability, responsible production and
innovation are at the center of the brand's design philosophy with
products protected by a robust portfolio of utility patents.
Products are marketed and sold primarily online directly at
www.lovesac.com, supported by direct-to-consumer touch points in
the form of owned showrooms, as well as through shop-in-shops and
pop-up-shops with third party retailers including Best Buy.
LOVESAC, SACTIONALS, SAC, DESIGNED FOR LIFE, THE WORLD'S MOST
ADAPTABLE COUCH, SIDE AND TOTAL COMFORT are trademarks of The
Lovesac Company and are Registered in U.S. Patent and Trademark
Office.
Contact:
Nate Zubal, PR & Project Specialist
Nate@lovesac.com
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SOURCE The Lovesac Company