- The first two projects of this collaboration will focus on
improving the current pit wall system, a key source of information
for racing teams, and enriching the fan experience mobile
application used at each race
- The digital consultant and software development provider
becomes an Official Partner of Formula 1 in a multi-year
deal
MIAMI, May 2, 2024 /PRNewswire/ -- Globant and
Formula 1 have today announced a multi-year partnership until 2026
to elevate the digital experiences for both F1 teams and fans. As
an Official Partner, Globant will support Formula 1 in building
best-in-class IT systems and products.
As its first project, Globant – with 29,000+ professionals and a
presence in 33 countries – will use its expertise and
innovative technologies to transform and enhance the at event
digital experiences for F1 fans and key stakeholders, including
the content delivery system used on the pit wall, a real-time
streaming solution that provides F1 and key stakeholders with
unique multi-channel media.
Throughout the partnership, F1 will use leading Globant
technology to better connect fans digitally and help create
once-in-a-lifetime moments for fans attending Grands Prix, both on
and off track.
Martin Migoya, Co-Founder and
CEO of Globant, said: "We are proud to start working with
Formula 1®, the world's most technologically advanced sport, by
accompanying them in their digital transformation process and fan
experience offering. Globant builds technology that dares to
delight and we couldn't think of a better fit than Formula 1®, the
top competition that dares athletes to compete at the highest level
and delight millions of fans around the world."
Wanda Weigert, Chief
Brand Officer at
Globant, added: "We make technology boost passion and
elevate user and fans' experiences. After our joint work with FIFA,
Major League Rugby, and Los Angeles Clippers in the US, among other
top organizations, this new partnership with Formula 1® allows us
to globally keep on showing companies what we can do for their
customers and how much value we can drive into their
businesses."
Jonny Haworth, Director of
Commercial Partnerships at Formula
1, said: "This exciting partnership with
Globant will help F1 further elevate the at track digital
experience for both fans and teams. F1 has always been at the
forefront of innovation and this partnership will allow us to use
the latest technology to give fans the once-in-a-life time
experience they deserve."
Pete Samara, Director of
Strategic Technical Ventures at Formula 1, said: "In a sport
with innovation at its heart, this new partnership will support F1
in its drive to transform key IT systems to better service our
passionate fanbase and dedicated stakeholders. Together we will use
Globant's technical excellence and our combined commitment to
pushing boundaries to move F1's at event digital experience into a
new age."
About Formula 1®
Formula 1® racing began in 1950 and is the world's most
prestigious motor racing competition, as well as the world's most
popular annual sporting series. Formula One World Championship
Limited is part of Formula 1® and holds the exclusive commercial
rights to the FIA Formula One World Championship™. Formula 1® is a
subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB,
LSXMK, FWONA, FWONK, LLYVA, LLYVK) attributed to the Formula One
Group tracking stock. The F1 logo, F1 FORMULA 1 logo, FORMULA 1,
F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX, PADDOCK CLUB
and related marks are trademarks of Formula One Licensing BV, a
Formula 1 company. All rights reserved.
About Globant
We are a digitally native company that helps organizations
reinvent themselves and unleash their potential. We are the place
where innovation, design, and engineering meet scale.
- We have more than 29,000 employees and are present in 33
countries across 5 continents, working for companies like Google,
Electronic Arts, and Santander, among others.
- We were named a Worldwide Leader in AI Services (2023) and
Worldwide Leader in CX Improvement Services (2020) by IDC
MarketScape report.
- We are the fastest-growing IT brand and the 5th strongest IT
brand globally (2024), according to Brand Finance.
- We were also featured as a business case study at Harvard, MIT, and
Stanford.
- We are active members of The Green Software Foundation (GSF)
and the Cybersecurity Tech Accord.
Contact: pr@globant.com
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For more information, visit www.globant.com.
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