Today Nutrisystem (NASDAQ: NTRI) announced that Keira Krausz has
joined the company as Executive Vice President and Chief Marketing
Officer. Ms. Krausz is a proven marketing leader with a track
record of building profitable businesses, executing effective
turnaround strategies, and identifying and monetizing new revenue
streams in the direct consumer response sector.
From 2005 to 2012, Ms. Krausz served as Vice President of
Marketing for QSP, Inc., a subsidiary of Time, Inc. and the largest
youth fundraising company in America. During her tenure at QSP, she
built the company’s e-commerce business into a significant
contributor to revenues, developed social media strategies to drive
customer engagement and sales, and ultimately worked with senior
leadership to execute on the sale of the company in 2012. Following
the sale, she became head of new business development for Animated
Storyboards, the largest global independent provider of television
test spots to the advertising industry.
Ms. Krausz started her career at Reader’s Digest Association
(RDA) in 1992, and held a number of progressively-responsible
positions in product management, marketing, and business
management, ultimately ascending to Vice President, General
Manager, of RDA’s Books & Music Business. Strategies she
implemented in that capacity resulted in revitalized product flow,
new partnerships, and expansion of the company’s customer base,
which ultimately drove multi-million-dollar improvements in
operating profits.
Dawn Zier, President and Chief Executive Officer of Nutrisystem,
says, “Keira brings the perfect set of skills to the top marketing
job at Nutrisystem and can quickly hit the ground running and make
a positive impact. Throughout her career, she has worked in the
direct consumer response arena and is adept at identifying new
sources of revenue, fixing struggling businesses, and maximizing
margins and profitability. In addition, her recent experience in
the advertising sector will be helpful as we seek to refresh our
message to consumers and inject a more female-oriented perspective
that speaks to the entire weight loss journey into both our
broadcast ads and online presence.”
Keira Krausz added, “I am a strong believer in what Nutrisystem
has to offer. Dieters are most successful with a structured program
and personal support and encouragement as they seek to change their
lives and become who they want to be. Throughout my career, I’ve
been tapped to turn around direct marketing businesses, and I
believe that with a renewed focus on the fundamentals, creative
development and optimization of sales channels, and implementation
of more effective e-commerce strategies, we can return the company
to growth. I look forward to working with Dawn Zier and the
Nutrisystem team to execute our turnaround plan.”
Ms. Krausz holds a Bachelor of Arts degree from Cornell
University and a Master of Business Administration from The Amos
Tuck School of Business Administration at Dartmouth College.
Mike Amburgey, the company’s Chief Marketing Officer since
October 2011, will depart the company to pursue other
interests.
Additional Management Changes
Separately, the company also announced that David Clark, Chief
Financial Officer, will depart the company after the fourth quarter
earnings release in early March 2013 to join a publicly-traded
company as its Chief Financial Officer. Nutrisystem is conducting a
search for a new Chief Financial Officer. Kathleen Simone, the
company’s Controller for more than 15 years, will serve as Acting
Chief Financial Officer if Mr. Clark’s replacement is not appointed
before his departure. Ms. Simone is currently responsible for all
aspects of the company’s accounting and financial reporting, as
well as risk management.
Dawn Zier added, “I want to thank both David and Mike for their
many contributions to Nutrisystem. Thus far in 2013, we believe the
execution of our turnaround plan is having a positive early impact
on year-over-year profits, as preliminary January results showed
improvement in gross margins. While it’s still early, we’re
encouraged by these metrics and we anticipate that we can continue
to make positive improvements as the year progresses.”
Fourth Quarter Earnings Release and Conference Call
Details
Nutrisystem will announce fourth quarter earnings at 4:00pm on
Tuesday, March 5, 2013. The company will hold a conference call
with the investment community at 4:30pm EST that day.
A webcast of the conference call will be available live on the
Investor Relations section of Nutrisystem's website at
www.nutrisystem.com. Interested parties unable to access the
conference call via the webcast may dial 719-325-2452 and reference
conference 3110645. A replay of the conference call will be
available on the company website for 30 days following the
event.
About Nutrisystem, Inc.
Having helped Americans lose millions of pounds over the last 40
years, Nutrisystem, Inc. (NASDAQ: NTRI) develops evidence-based
programs for healthy weight management, and is the leading provider
of home-delivered weight loss meal plans. Nutrisystem offers
balanced nutrition in the form of low glycemic index meal plans
designed for men and women, including seniors, vegetarians and the
Nutrisystem® D® program for people with diabetes or at risk for
type 2 diabetes. Nutrisystem® plans include a wide variety of
pantry and fresh-frozen entrees and snacks to aid in program
satisfaction and adherence, as well as transition plans to support
long-term success. The Fort Washington, PA-based company also
provides weight management support and counseling by trained
weight-loss coaches and registered dietitians, as well as through
an engaged online community, online tools and trackers, mobile
apps, cookbooks and more. Healthcare professionals may learn more
about the programs by visiting www.nutrisystem.com/hcp.
Nutrisystem® weight loss plans are available directly to consumers
through www.nutrisystem.com, by phone (1-800-435-4074) and at
select retailers.
Forward-Looking Statement Disclaimer
Information provided and statements contained in this press
release that are not purely historical, such as details about the
company’s management changes, turnaround plan and future prospects,
are forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933, Section 21E of the Securities Exchange
Act of 1934 and the Private Securities Litigation Reform Act of
1995. Such forward-looking statements only speak as of the date of
this press release and the Company assumes no obligation to update
the information included in this press release. Statements made in
this press release that are forward-looking in nature may involve
risks and uncertainties. Accordingly, readers are cautioned that
any such forward-looking statements are not guarantees and are
subject to certain risks, uncertainties and assumptions that are
difficult to predict, including, without limitation, specific
factors discussed herein and in other releases and public filings
made by the Company (including filings by the Company with the
Securities and Exchange Commission). Although the Company believes
that the expectations reflected in such forward-looking statements
are reasonable as of the date made, expectations may prove to have
been materially different from the results expressed or implied by
such forward-looking statements. Unless otherwise required by law,
the Company also disclaims any obligation to update its view of any
such risks or uncertainties or to announce publicly the result of
any revisions to the forward-looking statements made in this press
release.
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