Redbox Enters Into Multiyear Distribution Deal for Lionsgate to Distribute Redbox Entertainment Originals and License AVOD Content
14 Octubre 2021 - 7:30AM
Business Wire
Redbox continues to scale its original movie
slate and expects to release 36 titles a year
Two companies also partnering on agreement to
distribute Lionsgate library titles on Redbox’s AVOD and FAST
streaming services
Global content leader Lionsgate (NYSE: LGF.A, LGF.B) and Redbox,
a leading entertainment company, today announced a multiyear
distribution deal under which Lionsgate will handle distribution of
Redbox Entertainment titles across home entertainment windows in
addition to subscription video on demand (SVOD) licensing for
select titles under the Redbox Entertainment brand.
Leveraging nearly 20 years of movie performance data, Redbox
Entertainment is uniquely positioned to identify titles and talent
that will resonate with consumers. Recently released Redbox
Entertainment films include CAPONE (Tom Hardy), SHADOW IN THE CLOUD
(Chloë Grace Moretz and Nick Robinson) and SAS: RED NOTICE (Sam
Heughan and Ruby Rose). Redbox Entertainment expects to release 36
original movies annually including upcoming releases THE LAST SON
(Colson Baker (a.k.a. musician Machine Gun Kelly) and Heather
Graham), BANDIT (Josh Duhamel and Mel Gibson) and MUTI (Morgan
Freeman and Cole Hauser). Redbox Entertainment titles are available
across all major entertainment retailers ensuring these films are
enjoyed by the broadest audience possible.
“Redbox has a large slate of films coming in 2022 and beyond,
and we’re excited to work with Lionsgate to identify those that are
a great fit for their distribution model,” said Galen Smith, CEO of
Redbox. “Ron Schwartz and his team have been terrific partners over
the years, and we are excited to extend our relationship to tap
into their world class distribution prowess to create value for
both companies.”
The two companies are also partnering on an agreement to license
films and television series from Lionsgate’s 17,000-title library
to Redbox‘s fast-growing ad-supported video on demand (AVOD) and
Free Ad Supported Television (FAST) services. Redbox has
aggressively scaled its AVOD streaming service to include thousands
of popular films and television series in the past year while also
growing to more than 100 FAST Channels available on its streaming
app, with plans to add more in the coming months.
“Lionsgate’s longstanding partnership with Redbox has created
significant value for both our companies,” said Ron Schwartz,
Lionsgate President of Worldwide Distribution, Motion Picture
Group. “That collaboration has evolved into a multifaceted
distribution relationship across home entertainment, SVOD and AVOD
platforms that allows us to continue to diversify our content
offering to our consumers.”
About Redbox
Redbox is America's leading destination for affordable
new-release movies and entertainment with more ways to watch than
any other home entertainment provider. Redbox delivers value and
convenience through unparalleled choice across content, platforms,
rental and purchase options, and price points. The company recently
announced a definitive agreement to combine with Seaport Global
Acquisition Corp. (Nasdaq: "SGAM," "SGAMU," and "SGAMW"), a
publicly traded special purpose acquisition company. The
transaction, which will result in Redbox becoming a publicly traded
company, is expected to accelerate Redbox's ongoing transformation
to offer customers and partners a multi-product experience across
physical and digital channels. The company's expanding streaming
offering includes digital rental and purchase as well as free live
TV and free On Demand content and complements Redbox's nationwide
footprint of entertainment kiosks, conveniently located where
consumers already shop. Redbox Entertainment, a new content
acquisition and production division, has further transformed Redbox
into a multi-channel content provider. For more information, visit
redbox.com.
About Lionsgate
Combining the STARZ premium global subscription platform with
world-class motion picture and television studio operations,
Lionsgate (NYSE: LGF.A, LGF.B) brings a unique and varied portfolio
of entertainment to consumers around the world. Its film,
television, subscription and location-based entertainment
businesses are backed by a 17,000-title library and the largest
collection of film and television franchises in the independent
media space. A digital age company driven by its entrepreneurial
culture and commitment to innovation, the Lionsgate brand is
synonymous with bold, original, relatable entertainment for the
audiences it serves worldwide.
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Peter Binazeski Redbox peter.binazeski@redbox.com
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