TiVo Announces Pioneering Research Partnership with University of Waterloo
14 Mayo 2020 - 7:00AM
Business Wire
The unique project under the stewardship of
renowned professor Dr. Zhou Wang will further the University’s
research in advanced video technologies while enhancing TiVo’s
world-class patent portfolio
TiVo (NASDAQ: TIVO), the company that brings entertainment
together, today announces an innovative partnership with the
University of Waterloo that will begin with a project investigating
methods to enhance the user quality-of-experience for 360º
omnidirectional video on head-mounted devices.
The research will be led by the University of Waterloo’s
Professor Zhou Wang, whose research includes signal and image
processing, computational vision and pattern analysis, multimedia
coding and communications, and biomedical signal and image
processing. The first phase of the partnership will be a project
targeting the development of perceptual quality-of-experience
assessment methods, with the further aim of developing perceptual
encoding and streaming methods to improve performance, resulting in
contributions to the practical use and standardization of 360º
omnidirectional videos used in, among other applications, immersive
content experiences. This creative project will enable the
University to further the impressive research done by Dr. Wang
while adding innovation to TiVo’s world-class patent portfolio.
“We are honored to be working with the University of Waterloo.
Dr. Wang is a celebrated academic and the opportunity to embark on
this research presents a unique way for TiVo to innovate on the
innovation process itself,” said Arvin Patel, CIPO, TiVo. “We have
been looking at ways to widen our portfolio and find new
initiatives that allow TiVo to both contribute to the discovery of
new technology and expand its pipeline of inbound invention.”
“Streaming 360º omnidirectional video to head-mounted devices
for the best viewer experience is extremely challenging, not only
due to the excessive data throughput requirement to enable high
resolution and high frame rate visual presentation, but also
because of our limited understanding on how to best assess and
enhance the quality-of-experience of end users,” said Zhou Wang,
professor, electrical and computer engineering, University of
Waterloo. “We appreciate TiVo’s support for this project, which
allows us to explore this exciting research direction and opens the
opportunity to make an impact in the real world.”
“This partnership with the University of Waterloo shows that
innovation can be demonstrated across all of TiVo, not just in the
products and services we offer to customers. The project we are
embarking upon is unique in its goals and will allow us to improve
upon the technology that future TiVo products may take advantage
of,” said Dave Shull, president and CEO, TiVo. “The work we are
embarking on with Dr. Wang is very exciting, and through this we
have the opportunity to make a contribution to the future through
TiVo-owned innovations.”
About TiVo
TiVo (NASDAQ: TIVO) brings entertainment together, making it
easy to find, watch and enjoy. We serve up the best movies, shows
and videos from across live TV, on-demand, streaming services and
countless apps, helping people to watch on their terms. For
studios, networks and advertisers, TiVo delivers a passionate group
of watchers to increase viewership and engagement across all
screens. Go to tivo.com and enjoy watching.
Caution Concerning Forward-Looking Statements
This press release contains forward-looking statements. Readers
are cautioned that such forward-looking statements involve risks
and uncertainties that could cause actual events or our actual
results to differ materially from those expressed in any such
forward-looking statements. Readers are directed to TiVo’s periodic
and other reports filed with the Securities and Exchange Commission
(SEC) for a description of such risks and uncertainties. TiVo
undertakes no obligation to update any forward-looking
statements.
TiVo, the TiVo logo, TiVo Stream 4K are trademarks or registered
trademarks of TiVo Brands LLC.
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