Nexxen Launches TV Viewership Audiences in U.K., Expands TV Intelligence Offering in U.S.
21 Noviembre 2023 - 8:00AM
Nexxen, a global, unified advertising technology platform with deep
expertise in video and Connected TV (“CTV”), today announced the
launch of TV Viewership Audiences across the United Kingdom, as
well as the expansion of its broader TV Intelligence offering in
the United States – a suite of targeting, planning and measurement
capabilities, rooted in contextual and exclusive automatic content
recognition (“ACR”) data. Both the launch and expansion are the
result of the consolidation and integration of TV targeting and
measurement solutions into the company’s Nexxen Discovery platform
and demand-side platform (“DSP”).
As consumer preferences evolve and streaming
services continue to gain traction, particularly in the U.K.,
advertisers must adapt to effectively reach and engage audiences
across linear and streaming platforms. Built to enable brands to
reach and measure audiences with precision and scale, Nexxen’s TV
Viewership Audiences leverages exclusive ACR data to create custom
segments based on linear and streaming behaviours, in line with the
fast-changing media landscape.
It is one of three key pillars within Nexxen’s
TV Intelligence offering, which include:
- TV Planning & Insights
– Proprietary planning tools that help solve the challenge
of who to reach and where to reach them across linear and streaming
environments
- TV Viewership Audiences
(also known as TV Activations) – Robust
TV targeting offerings that deliver precise, representative and
scalable reach leveraging TV viewership data, in-content-based
attributes or media adjacency within linear, CTV and over-the-top
(“OTT”)
- TV Measurement – A
blend of in-house and partner-supported measurement solutions that
tie campaign activation to marketing goals across linear, CTV and
digital
Together, these solutions offer a boon to
advertising clients who want to extend their reach across CTV and
digital screens as well as those who want to understand the impact
of their linear and digital campaigns on key business outcomes
(e.g., tune-in, foot traffic, conversions, actions). TV Planning
and Insights and TV Measurement are both expected to launch in the
U.K. in 2024.
"In a world where every screen is a potential
touchpoint, Nexxen is offering the compass and map to navigate the
evolving landscape of TV viewership,” said Jessica La Rosa, Vice
President, TV Partnerships and Strategy at Nexxen. “Through our
expanded TV Intelligence solutions and TV Viewership Audiences
launch in the U.K., we’re setting a new benchmark for precision and
insight in cross-platform advertising."
About Nexxen
Under the parent Company Tremor International
(AIM / NASDAQ: TRMR), Nexxen empowers advertisers, agencies,
publishers and broadcasters around the world to utilize video and
Connected TV in the ways that are most meaningful to them.
Comprised of a demand-side platform (DSP), supply-side platform
(SSP), ad server and data management platform (DMP), Nexxen
delivers a flexible and unified technology stack with advanced and
exclusive data at its core. Our robust capabilities span discovery,
planning, activation, measurement and optimization – available
individually or in combination – all designed to enable our
partners to reach their goals, no matter how far-reaching or hyper
niche they may be. For more information, visit www.nexxen.com
Forward Looking Statements
This press release contains forward-looking
statements, including forward-looking statements within the meaning
of Section 27A of the United States Securities Act of 1933, as
amended, and Section 21E of the United States Securities and
Exchange Act of 1934, as amended. Forward-looking statements are
identified by words such as "anticipates," "believes," "expects,"
"intends," "may," "can," "will," "estimates," and other similar
expressions. However, these words are not the only way Nexxen
identifies forward-looking statements. All statements contained in
this press release that do not relate to matters of historical fact
should be considered forward-looking statements, including without
limitation statements regarding the TV Viewership Audiences
offering and any benefits thereof, our tech stack, and other
products and/or offerings of Nexxen and any other subsidiaries
affiliates. These statements are neither promises nor guarantees
but involve known and unknown risks, uncertainties and other
important factors that may cause the Nexxen group’s actual results,
performance or achievements to be materially different from its
expectations expressed or implied by the forward-looking
statements. Nexxen cautions you not to place undue reliance on
these forward-looking statements. For a more detailed discussion of
these factors, and other factors that could cause actual results to
vary materially, interested parties should review the risk factors
listed in Tremor International’s most recent Annual Report on Form
20-F, which was filed with the U.S. Securities and Exchange
Commission (www.sec.gov) on March 7, 2023. Any forward-looking
statements made by us in this press release speak only as of the
date of this press release, and we do not intend to update these
forward-looking statements after the date of this press release,
except as required by law.
Media Contact:
Genevieve WheelerCommunications Director,
Nexxengwheeler@nexxen.com
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