DEERFIELD, Ill., April 15, 2014 /PRNewswire/
-- Skinnygirl® Cocktails, the industry leader in
low-calorie spirits, is shaking up the margarita category with two
new additions to the Skinnygirl® Ready-to-Serve
collection – Skinnygirl® Sweet'arita and
Skinnygirl® Sparkling Margarita. These new
offerings provide a deliciously convenient cocktail option with
premium ingredients for any spring or summer entertaining
occasion.
"I am so excited to introduce
Skinnygirl® Sweet'arita and
Skinnygirl® Sparkling Margarita to our growing
portfolio and to offer fans a new way to enjoy a great-tasting
cocktail without the guilt," said Bethenny Frankel, founder of
Skinnygirl® Cocktails. "These fun twists on the
original Skinnygirl® Margarita are both delicious and
refreshing, and now I feel like there's truly a
Skinnygirl® Margarita out there for everyone!"
These latest additions to the Skinnygirl® Cocktails
line bring the portfolio to 21 products, comprising cocktails,
wines and vodkas, offering a variety of guilt-free options for
every palate without sacrificing convenience or taste.
Raise a glass to these effortless new cocktail offerings without
having to raise a finger – just open, pour and enjoy!
- Skinnygirl® Sweet'arita ~ Skinnygirl® Sweet'arita
features a similar low-calorie count and flavor profile as the
original Skinnygirl® Margarita, but with a hint of sweetness. At
less than 100 calories per serving, Skinnygirl® Sweet'arita offers
notes of sweet lime, orange and tequila with a pleasant tartness.
The ready-to-serve product features an aroma of lime, complemented
by notes of peppery tequila and orange for a finish that is subtly
salty with citrus notes. Skinnygirl® Sweet'arita is 19.9 proof and
offered in 750 ml (Suggested retail price is $12.99) and 1.75 L bottles (Suggested retail
price is $19.99). Skinnygirl®
Sweet'arita will be available nationwide April 2014.
- Skinnygirl® Sparkling Margarita ~ Skinnygirl® Sparkling
Margarita offers an effervescent take on the margarita, and is a
bubbly way to enjoy all the flavors of this ever-popular cocktail
at less than 100 calories per serving. Perfect for taking
everyday occasions to the next level, the product offers a
refreshing balance of citrus and tequila, with a touch of sweetness
and a robust aroma of lime with a short finish. Skinnygirl®
Sparkling Margarita is 19.9 proof and is served in a 750 ml bottle
(Suggested retail price is $12.99).
Skinnygirl® Sparkling Margarita is currently on shelves
nationwide.
For more information, check out
www.facebook.com/skinnygirlcocktails, @Skinnygirl or
www.pinterest.com/skinnygirl/.
ABOUT SKINNYGIRL®
COCKTAILS
Skinnygirl® Cocktails is the
groundbreaking, low-calorie cocktail line that has redefined the
way women cocktail. What started with the Skinnygirl®
Margarita from the mind of "Bethenny" talk show host,
New York Times Bestselling
Author, entrepreneur and cocktail "fixologist" Bethenny Frankel has
turned into a cocktail phenomenon, offering innovative, low-calorie
options for women who want it all. Frankel's inspired concept did
not go unnoticed and in March 2011,
the brand was acquired by premium spirits powerhouse Beam Inc. Beam
has rapidly developed the brand into one of the fastest growing
spirits brands in the market today. Skinnygirl®
Cocktails has created a new set of rules for the spirits industry
as it flawlessly offers the options women need, without all the
calories they don't. For more information on the new way to
cocktail, please visit www.skinnygirlcocktails.com.
ABOUT BEAM INC.
As one of the world's leading premium
spirits companies, Beam is Crafting the Spirits that Stir the
World. Consumers from all corners of the globe call for the
company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka,
Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky,
Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek
Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey,
Larios Gin, Whisky DYC and DeKuyper
Cordials. Beam is focused on delivering superior performance
with its unique combination of scale with agility and a strategy of
Creating Famous Brands, Building Winning Markets and Fueling Our
Growth. Beam and its 3,200 passionate associates worldwide
generated 2013 sales of $2.55 billion
(excluding excise taxes), volume of 37 million 9-liter equivalent
cases and some of the industry's fastest growing
innovations.
Headquartered in Deerfield,
Illinois, Beam is traded on the New York Stock Exchange
under the ticker symbol BEAM and is included in the S&P 500
Index and the MSCI World Index. For more information on Beam,
its brands, and its commitment to social responsibility, please
visit www.beamglobal.com and www.drinksmart.com.
A Lady Always
Drinks Responsibly™
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©2014 Skinnygirl
Cocktails, Deerfield, IL; Avg. Analysis: All Products:
Protein 0g, Fat 0g; Vodka with Natural Flavors (per 1.5 oz.):
Calories 75.5, Carbs 0g; Cocktails (per 1.5 oz.): Calories
35.2, Carbs 2.1g; Sangria (per 5 oz.): Calories 132, Carbs
22.5g; Wine (per 5 oz.): Calories 100, Carbs 4.6g
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Photo - http://photos.prnewswire.com/prnh/20140414/73154
SOURCE Skinnygirl Cocktails