KANSAS CITY, Mo., March 2, 2018 /PRNewswire/
-- Helzberg Diamonds is entering the new year with a
focused effort on innovating its marketing strategies with the
addition of a new chief marketing officer, Ellen Junger and a new advertising agency of
record, Carmichael Lynch.
For 100 years Helzberg Diamonds has been helping to make people
feel loved. And while love isn't going out of style anytime soon,
the way that people are shopping for jewelry to show their love is
continuing to change rapidly. Helzberg Diamonds has plans to
continue to help people feel loved in new ways by evolving its
customer messaging and communications methods. The new chief
marketing officer and new advertising agency are part of putting
that plan into motion.
"We're thrilled to announce Ellen
Junger as the chief marketing officer of Helzberg Diamonds,"
said Helzberg Diamonds Chairwoman and CEO Beryl Raff. "Ellen brings a wealth of experience
in retail and will help lead Helzberg Diamonds into the next
generation of innovation for the brand."
Prior to joining Helzberg Diamonds, Junger held the chief
customer and marketing officer role at Payless ShoeSource and a
number of executive roles at Hallmark Cards, including chief
marketing officer and president – Hallmark Canada.
"I have always been a fan of Helzberg Diamonds as a company with
a strong legacy of success and leadership in jewelry retail, but
also as a consumer," said Junger. "I look forward to taking this
great company forward by re-energizing the brand through smart
marketing and new ways of reaching consumers."
Helzberg Diamonds has overhauled its agency structure and named
Carmichael Lynch as its agency of record for, creative, social,
design, influencer engagement and analytics following a competitive
agency review. Horizon Media, a trusted partner to Helzberg
Diamonds for more than 10 years, will now take on an expanded role
to include all media planning and buying responsibilities.
"As we evolve the Helzberg Diamonds brand, we're looking to
disrupt the sea of sameness in the jewelry industry while sharing
our 'I Am Loved' narrative in new ways," said Raff. "Carmichael
Lynch's innovative thinking, collaborative approach and
understanding of our business make them the ideal partner to do
just that."
"We are proud to partner with Helzberg Diamonds and help propel
their business," said Carmichael Lynch President Julie Batliner. "It's exciting to work with a
brand with such a rich heritage and story to tell that's looking to
breathe new life into the category."
The agency begins work immediately and will launch new work for
the brand in spring 2018.
ABOUT HELZBERG DIAMONDS
Helzberg Diamonds®, a retail
and online jewelry store focused on customer service, was founded
in 1915 and has more than 200 stores nationwide featuring a wide
selection of fine jewelry, including diamond engagement rings and
wedding rings, precious gems and watches. Helzberg Diamonds takes
pride in its history of offering exceptional value, exclusive
designs and timeless jewelry. Helzberg Diamonds is based in
North Kansas City, Mo., and is a
subsidiary of Berkshire Hathaway Inc. (NYSE: BRK/A and BRK/B). For
the locations nearest you, call 1-800-HELZBERG (800-435-9237) or
visit Helzberg.com.
ABOUT CARMICHAEL LYNCH
Carmichael Lynch is
renowned for creating Unfair Ideas that give clients an unfair
advantage against their competition. As a fully integrated
creative agency, Carmichael Lynch offers a collaborative, holistic
approach to marketing, leveraging paid, earned and owned media and
creative strategies. The agency's work has been heralded by
international award shows, and its company culture, and diversity
and inclusion initiatives have won a multitude of
honors. The agency's client list includes famous brands
such as Subaru, U.S. Bank, Phillips 66, Jack Link's Protein Snacks, Arla Foods,
and Truvía. Carmichael Lynch Inc. is owned by the
Interpublic Group of Companies Inc. (NYSE: IPG), New York. For more information,
visit www.carmichaellynch.com.
Media
Information
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For more
information:
|
Eric
Hausman
|
Carmichael Lynch
Relate
|
612-375-8506
|
eric.hausman@clynch.com
|
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SOURCE Helzberg Diamonds