LOS
ANGELES, Sept. 4, 2024 /PRNewswire/ -- Los Angeles-based Blaze Mota is releasing
a hemp-derived THC version of its Mota'lada, a non-alcoholic
ready-to-drink michelada, next month.
The Mota'lada is made with non-alcoholic Mexican
Lager and a michelada base of tomato, lime, and spices. It contains
10mg of hemp-derived THC and 2mg of hemp-derived CBD.
The cannabis-infused version of the Mota'lada hit
California's regulated cannabis
market in May 2023 as the first
ready-to-drink cannabis-infused michelada. "We wanted to
produce a cannabis-infused Michelada that rivaled any alcohol-based
canned michelada," says Shreyas
Balakrishnan, CEO of Blaze Life Holdings, "The development
took nearly two years as we worked on finding the right
non-alcoholic beer provider and ensuring stability and
compatibility of the emulsion in beverage with high
particulate."
Following the success of the Mota'lada, Blaze
Mota partnered with cannabis legend Cheech
Marin to release the Cheeche'lada, a 50mg THC-dosed variant
of the Mota'lada. The Cheeche'lada launched in September of last
year and took first place in the Beverage category at last month's
Emerald Cup Awards – the most preeminent cannabis awards
competition.
In June, Blaze Mota extended its partnership with
Cheech Marin, replacing its 20mg
cannabis-infused Mota'lada with a 20mg dosed option under the
Cheeche'lada product umbrella.
This move allowed Blaze Mota to transition the
Mota'lada brand into the emerging hemp-derived THC market while
keeping the Cheeche'lada brand in California's regulated cannabis market.
"The Michelada is defined by its rituals,
variety, and occasions, and we want to expand those occasions with
a THC-infused offering that tastes as good as any other Michelada
on the shelf," says Balakrishnan.
About Blaze Life Holdings
Blaze Life Holdings (BLH) was founded in 2017 by two
cannabis visionaries: Los Angeles
real estate investor Scott Kim and
Paul Burgis, former COO and CFO of
Los Angeles-based Golden Road
Brewing, which was acquired by Anheuser-Busch (AB) InBev (NYSE:
BUD) in 2015. They saw the opportunity for a sophisticated,
vertically integrated cannabis business that operationally
parallels the craft brewing industry, adapted to drive efficiency
and growth in a rapidly growing cannabis beverage industry.
The BLH group comprises ILLA Canna (cultivation facility,
branded products, and retail), SuLo
Distro (full-service cannabis distributor with beverage
capabilities), and Delta Bev (cannabis manufacturing), focused
on providing clear and simple co-packing solutions for cannabis
brands with a focus on beverages. BLH is helmed by professionals
with a combined 80 years of experience in beer and beverage
production, distribution, and commercial execution, aligned to
bring end-to-end solutions to brands and retailers to increase
share and drive category growth.
Media Contact: Elizabeth Fowler,
liz.f@illacanna.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/more-ways-to-michelada-thc-infused-michelada-goes-mainstream-302237483.html
SOURCE Blaze Life Holdings